Ride-in-Style: A Glimpse into the World of Auto Restyling and Aftermarket Upgrades AutoStyle Marketing

In this episode of the Ride-in-Style podcast, hosts Jesse Stoddard and Josh Poulsen interview Katherine Reinhardt from Hemmings. Katherine shares her journey in the automotive industry, highlighting the challenges and advantages of being a woman in a male-dominated field. She discusses her involvement with SEMA, her contributions, and the benefits of being part of the SEMA community. Katherine also talks about her passion for automotive marketing, the future of the automotive aftermarket industry, and her adventurous participation in the Rebelle Rally, an all-women off-road navigation rally. Additionally, she gives insights into Hemmings and its role in the classic car marketplace, including the services they offer to make buying and selling vintage cars seamless and secure. The episode emphasizes the importance of adapting to industry changes, supporting the automotive community, and pursuing one's passions.



00:00 Hot Takes

00:40 Introduction & Background

13:49 Advice To Younger Self

20:53 Marketing In Restyling Industry

24:57 Toughest Challenges

40:09 What's Unique About Kathryn's Business?

53:42 What Excites Kathryn?


Learn more at https://autostylemarketing.com.



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This episode of the Ride-In-Style podcast features hosts Jesse Stoddard and Josh Poulsen interviewing Tim Martin, retired industry professional and former chairman of the SEMA board. They delve into Tim's extensive career in the automotive aftermarket, highlighting his impactful work with K&N Engineering and his significant contributions to the SEMA organization. Throughout the conversation, Tim shares valuable insights on the importance of networking, innovation, and adapting to market changes. The discussion also covers the intricacies of the automotive industry, from product development and market trends to the evolution of SEMA's role and the challenges of consulting. Tim's retirement, SEMA volunteer experiences, and his perspective on the changing aftermarket landscape, especially concerning electric vehicles and new consumer demands, are also explored. The hosts commend Tim for his dedication and achievements in positively shaping the industry.



00:00 Hot Takes

00:36 Introduction and Background

24:44 Advice To Younger Self

40:05 Changing Market

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Learn more at https://autostylemarketing.com.


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The Evolution of a Restyling Business: Rod Bennett's Chrome Enhancements Journey

This episode of the Ride-In-Style podcast, hosted by Jesse Stoddard and Josh Poulsen, features an in-depth interview with Rod Bennett of Chrome Enhancements. The discussion covers the unique aspects that set Bennett's business apart in the competitive automotive restyling industry, emphasizing the importance of consistency and relationship-building with dealerships. Bennett shares his journey from starting in the industry in the late '80s, selling hubcaps and trim, to evolving his business through changing trends from chrome to blackout styles. He reflects on his transition from the auto industry to building call centers globally, and eventually returning to his roots in automotive restyling by reviving Chrome Enhancements. The episode touches on Bennett's missed opportunity with Amazon, the challenges faced by the aftermarket automotive industry, including supply chain issues, and the future of automotive restyling. Bennett also discusses his involvement in the SEMA Pro council and the importance of networking within the industry. The conversation concludes with Bennett's outlook on the growth potential of the aftermarket sector and a call to action for involvement and innovation within the automotive community.



0:00 Ride-in-Style Podcast: Episode 19 Rod Bennett of Chrome Enhancements

00:46 Introduction & Background

24:35 Rod's Toughest Challenges

32:01 What Sets Rod's Business Apart

37:56 How Is The Industry Changing?

48:53 What Excites Rod About His Business?



Learn more at https://autostylemarketing.com


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This episode of the Ride-In-Style podcast features hosts Jesse Stoddard and Josh Poulsen welcoming guest Brian Lounsbury from Midway Plus. Brian shares his journey from starting in automotive restyling to developing a revolutionary B2B marketplace software that connects manufacturers directly to buyers, streamlining sales and inventory processes. He discusses the challenges of introducing new technology to an industry accustomed to traditional methods, his determination in entrepreneurship, and his vision for the future of automotive parts distribution. Brian also candidly shares amusing stories from his past, including a humorous encounter with a lookalike and amusing family anecdotes, offering a personal glimpse into the character behind the innovation.



0:00 Ride-in-Style Podcast: Episode 18 Brian Lounsberry of Midway Plus

00:31 Introduction & Background

24:45 Advice To Younger Self

28:30 Consumer Online Trends

31:27 Toughest Challenges

52:54 Exciting Thing About Business



Learn more at https://autostylemarketing.com


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This episode of the Ride-In-Style podcast features a detailed interview with Joe Cardinal from Auto Action Technologies. The discussion covers a wide range of topics, including the future of the automotive industry, particularly focusing on electric vehicles and customization opportunities. The hosts, Jesse and Josh, explore Joe's extensive career in automotive restyling, highlighting the importance of adaptation and innovation. Joe shares insights into the challenges and rewards of running a family business in the automotive restyling realm, emphasizing the significance of diversification and customer value. He also predicts trends in the industry and offers advice for newcomers. The conversation delves into Auto Action Technologies' focus on fleet services and the potential for growth in this area. The episode offers a blend of personal anecdotes, professional advice, and industry analysis, providing a comprehensive look at automotive restyling through the lens of Joe Cardinal's experiences.



00:42 Introduction And Background

11:13 Biggest Challenges In Business

12:44 Trials And Errors

21:40 Dealing With Supply Chain Issues

24:31 Networking And Building Relationships

37:16 Future Industry Trends

50:38 Advice For Newcomers



Learn more at https://autostylemarketing.com.


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In episode 16 of the Ride-In-Style podcast, hosts Jesse and Josh interview Melanie White, CEO of Hellwig Products. Their conversation covers Melanie's journey from making cold calls to becoming CEO, the company’s family history and involvement in SEMA, the challenges they faced during the pandemic, how they approach customer service, maintaining the company's quality standards and legacy, and Hellwig's broad set of products. Melanie also shares her experience as a volunteer and part of SEMA’s board of directors and her vision for the future of both Hellwig Products and the industry in general.



00:00 Hot Takes

00:41 Introduction & Background

14:47 Toughest Challenges

20:20 Advice To Younger Self

36:40 Dealing With Customers

38:42 Collaboration Stories

51:16 What excites Melanie?



Learn more at https://autostylemarketing.com.


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