Ripples

Lance Koenig, Cecelia Parrish

Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.

الحلقات

  1. Deep Dive: Dark Academia & Spicy Lit

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    Deep Dive: Dark Academia & Spicy Lit

    In this episode of Ripples by Rival, Lance, and Cecelia explore  another Deep Dive into two significant microcultures that go hand-in-hand: Spicy Lit and Dark Academia. They discuss how Spicy Lit is revitalizing the romance genre and revitalizing the whole of the physical book industry in its wake. Dark Academia is shaping fashion, culture, and viewing trends with hits like Netflix's Wednesday, being borne out of a passion for the microculture. The conversation highlights the passionate communities behind these microcultures and the opportunities they present for brands to connect with consumers through shared interests and escapism. Chapters 00:00 Introduction to Microcultures 02:59 The Rise of Spicy Lit 05:52 Impact of Spicy Lit on the Literary World 08:48 Understanding the Spicy Lit Community 11:51 Brand Opportunities within Spicy Lit 14:56 Exploring Dark Academia 17:53 Dark Academia's Influence on Fashion and Culture 21:07 Conclusion and Future Insights Mentioned in the show A Court of Thorn and Roses Sarah J MaasRainbow Rowell Booktok leanDark Academia Ripples is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Ripples is hosted by Lance Koenig & Cecelia Parrish. Find Rival online at www.wearerival.com, LinkedIn.  Find Lance on LinkedIn Find Cecelia on LinkedIn. Say hi at media@wearerival.com, we’d love to hear from you.

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  2. Deep Dive: Posh Pet Parents

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    Deep Dive: Posh Pet Parents

    In today's episode, Lance & Cecelia are discussing one of their favorite microcultures to give you a full overview of one of the most important and prevalent microcultures: Posh Pet Parents. Listen to this episode if you want to learn exactly how brands are tapping into the growing culture around pets and what that means for consumers.  Chapters 00:00 The Rise of Posh Pet Parents 05:21 Millennials: The Driving Force 11:05 Market Influence and Trends 16:23 Future Innovations in Pet Care Mentioned in the show: Crocs x Posh Pet Parents Plaza Hotel Pampered Pup PackagePet airways Subaru Loves Pets Titos: The Vodka for dog peopleSam the blue-eyed basset: https://www.instagram.com/sam_the_blue_eyed_basset/profilecard/?hl=enDean the Basset: https://www.instagram.com/deanthebasset/?hl=enBrody that Dood: https://www.instagram.com/brodiethatdood/?hl=enNoodle the Pug: https://www.nbcnews.com/news/us-news/no-bones-tiktok-star-noodle-pug-dies-14-rcna59968Nimbus: https://www.instagram.com/nimbus_siberian/?hl=enNala the cat: https://www.instagram.com/nala_cat/?hl=en Ripples is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Ripples is hosted by Lance Koenig & Cecelia Parrish. Find Rival online at www.wearerival.com, LinkedIn.  Find Lance on LinkedIn Find Cecelia on LinkedIn. Say hi at media@wearerival.com, we’d love to hear from you.

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  3. An introduction to microcultures

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    An introduction to microcultures

    Welcome to Ripples by Rival, a limited podcast series where we discuss the Rise of Microcultures, including why this is changing brand strategy and how brands can stay relevant for the next decade. This podcast sits alongside a huge amount of research and thinking we've done here at Rival to understand the face of challenger marketing and how brands cut through in the modern world.  For more information please visit www.wearerival.com/microcultures Chapters 00:00 Introduction to Microcultures 03:03 The Shift from Monoculture to Microcultures 05:52 Understanding Microcultures and Their Impact 08:59 Examples of Emerging Microcultures 12:00 The Role of Brands in Microcultures 15:02 Building Relevance Through Microcultures 18:03 Case Studies of Successful Brand Engagement 21:08 The Future of Marketing in a Microculture World 23:58 Conclusion and Key Takeaways Mentioned in the show Devil wears prada clip- Devil Wears Prada DeBeers-  diamonds are forever - https://www.debeersgroup.com/about-us/a-diamond-is-foreverTikTok - Witch Baddies - Cinnamon blowingHorse girl aesthetic - https://www.teenvogue.com/story/what-is-horse-girl-aestheticCrocs x Posh Pet ParentsMcDonalds - WcDonalds  Ripples is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Ripples is hosted by Lance Koenig & Cecelia Parrish. Find Rival online at www.wearerival.com, LinkedIn.  Find Lance on LinkedIn Find Cecelia on LinkedIn. Say hi at media@wearerival.com, we’d love to hear from you.

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Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.