Behind The Business

Sofia Rose Bernardi
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The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.

  1. 24M AGO

    260. 3 Lead Generation Strategies Every Coach Needs In 2026

    In this episode, Sofia breaks down the three core lead generation strategies every coach needs to understand in 2026. If attracting clients consistently feels confusing or overwhelming, this conversation simplifies the entire process so you can focus on what actually works. Sofia explains how organic marketing, collaboration marketing, and paid marketing each play a different role in growing your audience and scaling your coaching business. She also shares how her own strategy evolved from fully organic to a scalable system powered by ads, while still using content and collaborations to nurture trust and convert clients. In this episode you’ll learn: The 3 core ways to generate leads in your coaching businessWhy organic marketing is the foundation most coaches start withHow collaboration marketing can grow your audience fasterWhen paid ads become the most scalable lead generation strategyWhy only 3% of your audience is ready to buy at any given timeThe type of content that attracts new leads at the top of your funnelCommon lead generation mistakes coaches makeHow to choose the right strategy for your stage of business Other Links: Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

    28 min

  2. MAR 9

    259. How Jonah Doubled His Business In 12 Months

    What if scaling was less about more offers and more about deeper relationships? In this Behind the Business conversation, I sit down with Jonah, a business coach for magicians, who has grown to consistent 60K months with one offer, a tight niche, and an obsession with retention. We unpack his journey from free podcasting for years, to 27K months, to a revenue drop post-COVID, and back up to sustainable growth. We talk about closing programs, simplifying the model, building community, and why retention can be more powerful than constant acquisition. In this episode, you will learn: Why one offer can outperform multiple income streams The real reason lower ticket clients often do not implement How retention can double your revenue without doubling new sales Creative ways to increase lifetime value and deepen relationships Why small niche markets require a different growth mindset How community driven programs compound value over time If you are craving simpler scale and deeper impact, this conversation will expand your thinking. Other Links: Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠

    52 min

  3. MAR 2

    258. How I Plan a $160K Month in My Coaching Business

    In this episode, I am mapping out March 2026 in real time. No script. No overthinking. Just a transparent look at how I am planning a $160,000 month and testing new scalable strategies inside my business. I break down my weekly workshop strategy, why I am introducing a paid workshop again, how I am thinking about ad spend, and the sales bottlenecks I am actively solving as we scale toward multi million revenue. What you will learn: How I set revenue targets that actually stretch me Why I run weekly free workshops and when I introduce paid ones How I think about ad spend at scale Testing a sales call free application process Where the real bottleneck is as you grow If you are scaling toward consistent six figures per month and want to simplify while growing, this episode will show you exactly how I am thinking about it. Other Links: Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

    29 min

  4. FEB 23

    257. How To Scale Your Coaching Business To 30K Months (Step-by-Step Roadmap)

    If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call. In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and investing before you feel ready, this episode breaks down what it actually takes to move from dabbling to scaling. We also unpack systems, branding, organic versus ads, profit margins and the mindset required to stop playing small. In this episode, you will learn: Why 2 percent conversion changes how you see your numbers How to stop doing comfortable tasks and start doing revenue generating ones When to hire and when to stay scrappy How to raise your prices without tying them to your self worth The truth about organic content versus paid ads Why ov erpaying is often the cost of growth If you want bigger months, you need bigger decisions. Other Links: Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

    24 min

  5. FEB 17

    256. The Mindset Shifts That Made Us Millions

    If you feel stuck at 10k, 30k or any income plateau, this episode will change how you see it. In this Behind the Business conversation, Jonah and I unpack the invisible ceilings that keep coaches stuck and the mindset shifts that allowed both of us to more than double our revenue. We talk about identity expansion, fear around ad spend, investing in support, and why “hard” is often just a story you are telling yourself. In this episode, you will learn: Why you cannot outgrow your current identity The real reason 20 to 30k months feel like a plateau How mindset upgrades naturally create better strategy Why focusing on ROI instead of cost changes everything The truth about “hard work” in business A powerful mantra to use when things feel overwhelming If you are ready to expand your capacity and raise your minimum standard, this one is for you. Other Links: Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

    33 min

  6. FEB 9

    255. I Make $100K+ Per Month And Here’s What No One Tells You

    In this raw and unfiltered episode, Sofia takes you behind the scenes of her business like never before. From scaling to $150K months to the very real struggles that come with team expansion and leadership, she opens up about what’s working—and what’s feeling hard. This is not a “how-to” episode. It’s a real-time look at growth, messiness, and building a business that can hold it all. Here’s what you’ll learn in this episode: What it actually feels like to scale from $30K to $150K months The biggest challenges Sofia is facing right now as a 6-figure/month coach Why hiring doesn’t always free up time immediately—and how to navigate it What it takes to expand your leadership and energetic capacity Why letting go of control is the scariest (and most necessary) growth move Other Links: Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

    12 min

  7. FEB 2

    254. How I Scaled from 30K to 150K Months in One Year

    In this episode of Behind the Business, I’m sharing the exact shifts that took me from 30k to 150k cash months in under a year. I break down the mindset breakthrough that unlocked my next level, the strategy that finally scaled my results, and the systems that gave me back my time. If you’ve been feeling plateaued or overwhelmed by growth, this episode is your permission slip to simplify, scale, and succeed. Here’s what you’ll learn: The hidden belief that kept me stuck at 30k months How one decision with paid ads changed everything The power of mastering one event (and how we ran it 12x) What data to focus on for rapid revenue growth Why getting the right support is non-negotiable Other Links: Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

    20 min

  8. JAN 26

    253. How to Choose the Right Niche for Your Coaching Business

    Struggling to figure out your niche? You’re not alone—and this episode will show you exactly how to get clarity fast. Sofia breaks down the real reason so many coaches stay stuck and shares a step-by-step process to help you choose a niche that not only feels aligned but also sells. You’ll learn: Why your niche is the foundation of your business How to validate your niche through market research What to include in your ideal client profile How to create a bold, clear “I help” statement The 3 universal desires your niche must tap into Why niching down actually helps you stand out and charge more Other Links: Latest Resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sofiarosebernardi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Work Together: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠

    16 min
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About

The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.

Information

  • Creator
    Sofia Rose Bernardi
  • Years Active
    2021 - 2026
  • Episodes
    261
  • Rating
    Explicit
  • Copyright
    © Sofia Rose Bernardi
  • Show Website
    Behind The Business

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