ROI from AI

SMEC AI

Want to see AI in action? Put aside the AI hype! ROI from AI, shows you exactly what’s actually beneficial for use in your personal and business life. I’m Andrew Lai and Brad Guy. Join us to get the latest AI lowdown, then make it work for you.

  1. FEB 13

    ROI from AI Reboot - The Role of Accelerators in AI Adoption

    ROI from AI is back. In this reboot episode, co-hosts Andrew Lai (Managing Director of SMEC AI) and Amir Nissen (Head of Programs) interview each other to introduce SMEC AI Studio and explain why startup accelerator methods are a powerful way to drive real-world AI adoption. Amir shares his journey from early business plan competitions to co-founding the Melbourne Accelerator Program and how the rise of AI is lowering the cost and time to build software dramatically. Andrew reflects on his own startup and accelerator background, then dives into how SMEC AI supports SMEs through free consultations and Studio programs that help validate problems, build MVPs faster using modern AI tools, and focus on outcomes like customer traction, adoption, and measurable impact. They also discuss common founder mistakes, the importance of customer validation and distribution, and why SMEs are still early in the AI wave—making now a great time to start. 00:10 Intro and ROI from AI reboot 00:37 Why we are interviewing each other and what SMEC AI Studio is 01:20 Amir’s background and how accelerators replaced business plan competitions 02:48 The rise of Y Combinator style accelerators and why they work 05:58 What Y Combinator is and the famous companies it produced 09:26 Why use startup accelerator methods for SME AI adoption 11:45 SMEC AI consultations vs building new AI products for SMEs 13:54 AI is lowering the barrier to build tools and products fast 14:57 Why Claude Code and modern code generation changed recently 18:57 Customer validation and why startups fail without it 20:45 Founder self-belief vs the trap of not validating properly 24:40 Bootstrapping, traction, and why investors fund strength 28:08 The “no excuse now” era—prototyping is cheap and fast with AI 30:15 How AI might change Lean Startup build-measure-learn 32:54 Distribution and marketing still matter even with great products 33:56 The real difference between startups and big business 36:21 AI as an “oracle” for founders—learning faster across domains 37:22 Practical AI adoption for SMEs and building the habit of using models daily 39:14 Voice and AI scribes as a breakout SME use case 43:29 Downsides of the AI revolution—competition, moats, non-determinism, security 46:58 Responsible AI in Australia and why adoption comes first 50:06 The reality of AI adoption—why demand isn’t automatic 51:55 Outcomes focus—moving from advice to implementation support 56:02 You’re still early in AI and why direction matters more than speed 57:28 Why join SMEC AI Studio—community and curated best practice 59:57 Vertical programs and the added benefit of shared industry context 01:00:48 Wrap up and what’s coming next for the podcast

    1h 2m
  2. ROI from AI Reboot - The Role of Accelerators in AI Adoption

    FEB 12

    ROI from AI Reboot - The Role of Accelerators in AI Adoption

    ROI from AI is back. In this reboot episode, co-hosts Andrew Lai (Managing Director of SMEC AI) and Amir Nissen (Head of Programs) interview each other to introduce SMEC AI Studio and explain why startup accelerator methods are a powerful way to drive real-world AI adoption. Amir shares his journey from early business plan competitions to co-founding the Melbourne Accelerator Program and how the rise of AI is lowering the cost and time to build software dramatically. Andrew reflects on his own startup and accelerator background, then dives into how SMEC AI supports SMEs through free consultations and Studio programs that help validate problems, build MVPs faster using modern AI tools, and focus on outcomes like customer traction, adoption, and measurable impact. They also discuss common founder mistakes, the importance of customer validation and distribution, and why SMEs are still early in the AI wave—making now a great time to start. 00:10 Intro and ROI from AI reboot 00:37 Why we are interviewing each other and what SMEC AI Studio is 01:20 Amir’s background and how accelerators replaced business plan competitions 02:48 The rise of Y Combinator style accelerators and why they work 05:58 What Y Combinator is and the famous companies it produced 09:26 Why use startup accelerator methods for SME AI adoption 11:45 SMEC AI consultations vs building new AI products for SMEs 13:54 AI is lowering the barrier to build tools and products fast 14:57 Why Claude Code and modern code generation changed recently 18:57 Customer validation and why startups fail without it 20:45 Founder self-belief vs the trap of not validating properly 24:40 Bootstrapping, traction, and why investors fund strength 28:08 The “no excuse now” era—prototyping is cheap and fast with AI 30:15 How AI might change Lean Startup build-measure-learn 32:54 Distribution and marketing still matter even with great products 33:56 The real difference between startups and big business 36:21 AI as an “oracle” for founders—learning faster across domains 37:22 Practical AI adoption for SMEs and building the habit of using models daily 39:14 Voice and AI scribes as a breakout SME use case 43:29 Downsides of the AI revolution—competition, moats, non-determinism, security 46:58 Responsible AI in Australia and why adoption comes first 50:06 The reality of AI adoption—why demand isn’t automatic 51:55 Outcomes focus—moving from advice to implementation support 56:02 You’re still early in AI and why direction matters more than speed 57:28 Why join SMEC AI Studio—community and curated best practice 59:57 Vertical programs and the added benefit of shared industry context 01:00:48 Wrap up and what’s coming next for the podcast

    1h 2m
  3. How Firmable Uses AI Signals to Supercharge B2B Sales | Leigh Jasper (Co-CEO)

    12/10/2025

    How Firmable Uses AI Signals to Supercharge B2B Sales | Leigh Jasper (Co-CEO)

    Leigh Jasper (Co-CEO, Firmable) breaks down how high-quality, local B2B data + AI “Signals” agents help SDRs/AEs find the right accounts, time outreach, and cut research waste. We cover Firmable’s 60+ data sources, ANZ→APAC localization, privacy/compliance, customer metrics, and why AI should augment (not replace) your sales process.Timestamps00:00 – Intro: Who is Leigh Jasper & what is Firmable00:39 – Origin story: fixing bad sales data for tech companies01:28 – Foundational vs advanced attributes (tech stack, traffic, buying signals)01:47 – 60+ data sources, web crawling, LLM structuring for quality02:46 – AI “Signals” agents: prospect lists, triggers, perfect timing03:00 – SDR → AE workflow: research done for you, fewer wasted calls04:53 – ANZ focus and the new NZ launch05:09 – APAC expansion & why local data nuance (postcodes, IDs) matters06:41 – Privacy & compliance: public data, DNC respect, opt-outs07:46 – Success metrics: 800 customers, usage, renewals, revenue velocity08:55 – Customer spectrum: telco (80 seats) to industrial supplies; fintech (e.g., F-Shaw)10:50 – Industry agnostic by demand: tech, recruiting, printers, and beyond11:46 – Live demo setup: Lists → Signals → selling triggers12:15 – Building lists with rich filters (roles, size, verticals)14:05 – Tracking granular Signals (hiring, leadership change, thought leadership)15:03 – Intent data (Bombora), social content, and person-level tracking16:30 – ROI tip: don’t rebuild—augment existing sales processes with agents18:33 – Try Firmable: open invite to get hands-onText hereFind out how AI can work for you:👉 https://smecai.au/book-a-consultation/ #SMECAI #ROIfromAI #FirmableListen & Watch on:Spotify: https://podcasts.apple.com/us/podcast/roi-from-ai/id1829793202 Apple: https://open.spotify.com/show/24qTwHJG4S4TMSNYX16But YouTube: https://www.youtube.com/@SMECAI1

    18 min

About

Want to see AI in action? Put aside the AI hype! ROI from AI, shows you exactly what’s actually beneficial for use in your personal and business life. I’m Andrew Lai and Brad Guy. Join us to get the latest AI lowdown, then make it work for you.