Rooted & Relentless

Steph Rubio
  • 5.0 (12)
  • Entrepreneurship
  • Updated Weekly

Rooted & Relentless is the business strategy podcast for entrepreneurs building service-based businesses designed to grow, adapt, and last. Business strategist Steph Rubio shares practical guidance on a range of topics meant to help you sell, scale, and stabilize. Think sustainable business growth, revenue strategy, systems, capacity, client experience, and the founder leadership required to turn your skills into a successful, sustainable company.

  1. 2d ago

    #54 Why Building Wealth as a Woman Is About More Than Money

    We talk a lot about what building a successful business can give us: more money, more freedom, more flexibility, more control over our time. But what happens when the business you built to change your life starts changing other women's lives, too? In this episode, Steph gets deeply personal about the moment she realized the impact of her work extended far beyond the women she directly serves. What started as a contract negotiation for the Rooted Reset became a much bigger realization about women, money, entrepreneurship, and the ripple effect created when women have the resources to invest in themselves—and then invest in each other. Steph also shares how growing up in poverty and hearing deeply limiting messages about women shaped what she believed was possible for her long before she realized it. Because while there's no shortage of business tactics available to women entrepreneurs, strategy isn't always the thing keeping us stuck. Sometimes it's belief. This episode explores what changes when women have the self-trust, financial independence, strategy, relationships, and agency to stop building from what they've inherited and start building businesses—and lives—on their own terms. In This Episode You'll Learn The contract negotiation that made Steph realize the impact of her business goes far beyond her clientsHow growing up in poverty shaped her relationship with money, security, and scarcityWhy the beliefs we inherit can quietly influence what we think is possible for our livesWhy women entrepreneurs often need self-trust as much as they need business strategyHow investing in women-owned businesses creates a ripple effect beyond a single transactionWhy entrepreneurship can create greater agency, economic independence, and choice for womenWhat changes when you stop treating your business as the end goal and start using it as a vessel for the life you actually wantMemorable Moments "The belief is typically the freaking problem. The how we will figure out." "What you will have a shortage of is believing in yourself and even figuring out what it is you want." "You now have the power to hire women, pay women, create opportunities for women." "I'm helping people with their why and their how, and now by paying someone else and helping their business grow and keeping it in the community, I'm a part of their how." "It's not only about helping women build better businesses. That is a vessel." "It's really about what women are able to change when they have the strategy and the resources and the relationships and the agency to build lives on their own terms." Resources Mentioned Ready to figure out what you actually want before worrying about how to make it happen? Start with Your Terrifying Vision: https://www.stephrubio.com/your-terrifying-vision Want the strategy, relationships, resources, and support to turn that vision into something real? Learn more about The Mastermind: https://www.stephrubio.com/themastermind Connect w/ Steph on IG: https://www.instagram.com/virtually_stephrubio Loved this episode? Subscribe to Rooted & Relentless, leave a review, and share this episode with another woman building a business—and a life—on her own terms. Because when one woman builds something bigger for herself, the impact rarely stops with her.

    #54 Why Building Wealth as a Woman Is About More Than Money

  2. Aug 12

    #53 You're Not Burned Out Because You're Working Too Much

    We hear the word burnout constantly in entrepreneurship. And sometimes that's exactly what's happening. But what if the exhaustion you're feeling isn't because you're working too much… it's because you're building a business that no longer fits who you are? In this episode, Steph challenges one of the most common assumptions in entrepreneurship: that rest is always the answer. She explores the difference between burnout and misalignment, why confusing the two keeps entrepreneurs stuck, and how annual reflection and strategic planning help you build a business that supports your actual life—not just your revenue goals. If you've ever taken time off only to dread coming back, felt disconnected from work you once loved, or questioned why success doesn't feel the way you expected, this episode is for you. In This Episode You'll Learn Why burnout and misalignment are often confusedThe difference between a capacity problem and a direction problemWhy rest alone can't solve the wrong business modelHow misalignment quietly develops over time through small decisionsWhy decision fatigue often starts with unclear business directionThe role annual planning plays in preventing burnout before it startsHow to build a business that reflects your values—not someone else's definition of success Memorable Moments "Rest can help you recover from burnout, but it cannot make the wrong business feel right." "Burnout is often a capacity problem. Misalignment is often a direction problem." "Every value has an operational consequence." "Reflection tells you what happened. Planning tells you what changes because of it." "Sometimes the next level isn't more. Sometimes it's just different." Resources Mentioned Ready to stop reacting and start designing your business? Come to the Rooted Reset: https://www.stephrubio.com/rooted-reset-business-planning-retreat Connect w/ Steph on IG: https://www.instagram.com/virtually_stephrubio Need clarity on your next move? Make smarter business decisions with focused strategic consulting. Loved this episode? Subscribe to Rooted & Relentless, leave a review, and share this episode with another entrepreneur who's convinced they're burned out. They may actually need something entirely different.

    #53 You're Not Burned Out Because You're Working Too Much

  3. Aug 5

    #52 Isolation is Costing Your Business Growth & Expansion More Than You Think

    Entrepreneurship can be lonely. But what if loneliness isn't actually the biggest problem? In this episode of Rooted & Relentless, Steph Rubio gets to the root of why running your business in isolation can quietly make everything harder—from decision-making and creativity to planning, growth, and your ability to see what's actually happening in your business. Because when you're the CEO, marketer, salesperson, strategist, client success department, and occasionally the person responsible for unclogging the metaphorical toilet… it's incredibly easy to become too close to the problem. And when you're too close to the problem, your assumptions can start sounding like facts. One slow month becomes "this isn't working." One client objection becomes "nobody can afford this." One exciting idea becomes "I need to pivot my entire business." One frustrating offer becomes "this offer is dead." That's where the right community can change everything. Not a room full of people who automatically tell you you're brilliant. A room full of people who can ask better questions. Relevant to this episode: If this episode hit home, chances are you need dedicated space to think like the CEO your business needs in community with others who can call the blind spots you cannot see.  👉Map the future of your business in community at The Rooted Reset https://www.stephrubio.com/rooted-reset-business-planning-retreat The Rooted Reset is an intimate women's business planning retreat where we step away from the day-to-day, evaluate what's actually working, and build a clear plan for the year ahead. You'll leave with decisions made, priorities aligned, and confidence in where you're headed next. 💛 Come say what's up to Steph on Instagram: https://www.instagram.com/virtually_stephrubio In this episode, Steph talks about: Why loneliness is the symptom, but isolation is the actual business problemHow working alone can create blind spots, slow decisions, and amplify fearWhy having the right people in the room can help you separate patterns from noise and make sharper decisionsWhy reflection and planning aren't automatically objective when you're doing them entirely on your ownHow the right community becomes a strategic business asset—not just a place to belong A few memorable moments "Loneliness is the symptom. Isolation is the actual business problem." "Isolation gives every decision more authority than it actually deserves." "Better decisions do not always come from someone giving you the answer. They often come from someone asking you more questions so that you come to a better decision yourself." "The right community is also a strategic business asset." "You are never supposed to carry every decision, question, fear, data point alone, close to your chest, by yourself."

    #52 Isolation is Costing Your Business Growth & Expansion More Than You Think

  4. Jul 29

    #51 Stop Planning Your Future in the Margins of Your Life

    In this episode of Rooted & Relentless, Steph challenges the hustle mentality that keeps entrepreneurs stuck in reactive mode and explains why creating intentional space to think is one of the highest-level responsibilities of any CEO. If every decision is made while you're distracted, overwhelmed, or chasing urgency, you're not leading—you're reacting. Steph shares why strategic planning isn't about predicting the future. It's about making better decisions with the information you already have, creating planning rhythms that support long-term growth, and finally leading your business instead of letting it lead you. If you're tired of feeling like everything is urgent, this episode will completely change the way you think about planning. 💛 Connect with Steph on Instagram: https://www.instagram.com/virtually_stephrubio In this episode, we cover: Why the quality of your business depends on the quality of your decisions.The hidden cost of never creating space to think strategically.How reactive leadership creates unnecessary chaos.Why not making a decision is still making a decision.The difference between urgency and importance.How to build planning rhythms that actually support growth.The four planning rhythms every CEO should have:How to create a decision filter so you're no longer chasing every opportunity.Memorable Moments "The quality of your business is determined by the quality of the decisions you make." "The quality of your decisions is determined by how much space you have to think." "Not making a decision is still making a decision." "We keep solving today's problems instead of preventing tomorrow's." "Information without processing becomes noise." "Space is where pattern recognition happens." "Distance creates perspective." "If thinking is part of your job, that time belongs on your calendar."

  5. Jul 22

    #50 The Mid-Year CEO Reset: Why Better Decisions Beat More Work

    In this episode, Steph breaks down why reflection isn't a luxury reserved for slow seasons—it's one of the most profitable leadership habits you can build. Because better businesses aren't built by people who simply work harder. They're built by CEOs who pause long enough to replace assumptions with evidence. You'll learn how to evaluate where your time, energy, and money are actually producing results, identify what's quietly draining your business, and make confident decisions based on data instead of panic. If you've been feeling like you're doing everything and somehow getting nowhere, this episode is your permission slip to zoom out before you sprint into another six months. Mentioned in this Episode 🌿 The Rooted Reset If this episode hit home, chances are you need dedicated space to think like the CEO your business needs. The Rooted Reset is an intimate women's business planning retreat where we step away from the day-to-day, evaluate what's actually working, and build a clear plan for the year ahead. You'll leave with decisions made, priorities aligned, and confidence in where you're headed next. 👉 https://www.stephrubio.com/rooted-reset-business-planning-retreat 💛 Connect with Steph on Instagram: https://www.instagram.com/virtually_stephrubio In this episode, we cover: Why activity compounds just as much as strategyThe hidden cost of staying "busy"How reflection stabilizes your nervous system and your businessQuestions every CEO should ask during a quarterly or mid-year reviewHow to know what to keep, stop, simplify, and startWhy data—not emotion—creates confident leadershipMemorable Moments "Activity compounds just as much as strategy does." "Reflection isn't about looking backward. It's about collecting evidence to make better decisions moving forward." "Pausing to reflect is how we replace assumptions with evidence." "Data is how you stabilize and act on reality instead of reacting on emotion." "Reflection isn't something you've earned after the work is done. That's where you start and where you end as a CEO."

  6. Jul 8

    #49 Why Email Marketing Still Outperforms Social Media in 2026 with Expert Melissa Seideman

    In this episode, Steph sits down with email marketing strategist Melissa Seideman, CEO of Not Another Email Company, to unpack why email marketing is still one of the highest ROI tools available for entrepreneurs—and why too many business owners are leaving money on the table. Melissa shares the exact strategies her clients use to average 50.7% email open rates and 6.64% click rates—far above industry averages. Mentioned in the Episode: Run to get Melissa's free email audit (are you kidding me): https://notanothervirtualassistant.com/offers-nav/free-audit/ Keep up with Melissa Instagram: https://www.instagram.com/notanotherva Threads: https://www.threads.com/@notanotherva Need to start your email list or maybe just migrate to THE email marketing platform that makes design, connection, & conversion easy? Get 25% off your first full year of Flodesk. Together, Steph and Melissa dive into: Why your email list is more valuable than your social followingThe welcome sequence mistake costing businesses thousandsHow to write subject lines people actually openWhy funnels aren't dead—they just need to evolveThe Rule of Three that dramatically improves click ratesWhy engagement matters more than list sizeWhat happened when Melissa unexpectedly lost access to Instagram for five daysIf you've been relying on social media to grow your business, this conversation might completely change the way you think about marketing. In This Episode ✔ Why industry averages are misleading ✔ How to improve your email click rate ✔ The biggest welcome sequence mistakes ✔ Why list size isn't the metric that matters ✔ How to use segmentation to increase sales ✔ The dangers of building your business on rented land ✔ Why email is still the highest ROI marketing channel Memorable Quotes "I'd rather have a smaller list that's engaged than a bigger list that doesn't buy." "Stop chasing the algorithm. Own your audience." "Funnels aren't dead. Bad funnels are." "People open emails because they know, like and trust the sender—not because of luck." "Your business deserves an audience you actually own." Continue the Conversation Steph brings the realist of the real to help you grow in business and in life. Keep up with her Shenanigans via email: https://stephrubio.myflodesk.com/letsconnect

  7. Jun 24

    #48 Weathering The Storms & Reaping The Harvests of Entrepreneurship with Author Stephanie Ross

    In this episode of Rooted & Relentless, Steph sits down with entrepreneur, author, speaker, and Small Business Sister Circle founder Stephanie Ross for a conversation every ambitious business owner needs to hear. Together, they unpack the realities of entrepreneurship beyond the highlight reel—the storms, the pivots, the growth pains, and the unexpected lessons that shape us into stronger leaders. Stephanie shares the inspiration behind her book Seasons of a Soulpreneur, including the difficult decision to walk away from a decade-long business, the lessons she learned navigating uncertainty, and why some of the hardest seasons of business ultimately became her greatest gifts. If you've been feeling overwhelmed, behind, burnt out, or questioning your path, this episode is your reminder that growth isn't linear and you're probably doing better than you think. Connect with Stephanie Ross Instagram: https://www.instagram.com/stephanieleaross/ Grab a copy of her book: https://www.stephanieleaross.com/?page_id=1024 Continue the Conversation with Steph Rubio Join Steph's email list to learn all you need to grow & scale your business: https://stephrubio.myflodesk.com/letsconnect Join The Rooted & Relenltess Mastermind: https://www.stephrubio.com/themastermind In This Episode, We Discuss: Why entrepreneurship is often more difficult than social media makes it appearThe four seasons of business growth: planting, growing, storms, and harvestHow to recognize when a storm is actually an opportunityThe danger of isolating yourself during difficult seasonsWhy community matters most when things feel hardHow motherhood changes the way we build businessesThe difference between sustainable growth and hustle cultureCreating rhythms, routines, and rituals that support resilienceWhy your business journey shouldn't be compared to someone else'sMemorable Moments "You're not failing. You're just in a different season." "Do not isolate yourself in the storm." "My storm became my superpower." "The harvest is in glimmers." "You are building in a way that makes sense for you." "Something better has always opened on the other side of every storm."

  8. Jun 11

    #47 A conversation about accessibility, opportunity, and protecting the future of online business

    In this episode, Steph shares the realization that opportunity often comes with barriers many people don't see. From caregivers and parents to people with disabilities, chronic illnesses, financial limitations, and countless other responsibilities, not everyone has the same ability to travel, attend conferences, or spend days away from home. That doesn't make them any less deserving of access to the information, relationships, and education that help businesses grow. This episode explores: Why in-person events are making such a strong comebackThe opportunities that happen through real-world connectionThe hidden privilege behind "just get in the room"Why protecting the integrity of online business mattersHow accessibility impacts entrepreneurshipWhy Steph created the Relentlessly Real Business PanelBecause building a healthy business community means making sure opportunity doesn't only belong to the people who can board the plane. Grab your ticket to the June panel: https://www.stephrubio.com/relentlessly-real-business-panel Continue the conversation - join Steph's email community: https://stephrubio.myflodesk.com/letsconnect Memorable Moments "Ten minutes talking to you and I know more about you than six months online." "Not everyone can get in the room physically. That doesn't make them any less deserving of the information." "Working online and building virtual businesses has changed lives." "If someone can attend fifteen events and I can attend two or three, the growth trajectory changes." "We have to keep this information accessible to people who need it, want it, deserve it, and simply have different life circumstances." "When we keep the online industry healthy, people stay in business. And when people stay in business, we all have business." Key Takeaways In-Person Connection Matters Relationships often accelerate faster face-to-face than they do online. Access Is Not Equal Not everyone has the same freedom, resources, caregiving support, health, finances, or circumstances. Online Business Changed Lives Remote entrepreneurship created opportunities for parents, caregivers, and people who otherwise may never have been able to participate in traditional business environments. We Need Both The future isn't choosing between online and in-person experiences. It's creating both. Accessibility Is a Business Issue Making information available only through expensive or inaccessible channels limits who gets to grow.

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About

Rooted & Relentless is the business strategy podcast for entrepreneurs building service-based businesses designed to grow, adapt, and last. Business strategist Steph Rubio shares practical guidance on a range of topics meant to help you sell, scale, and stabilize. Think sustainable business growth, revenue strategy, systems, capacity, client experience, and the founder leadership required to turn your skills into a successful, sustainable company.

Information

  • Creator
    Steph Rubio
  • Years Active
    2025 - 2026
  • Episodes
    55
  • Rating
    Explicit
  • Copyright
    © 2026 Steph Rubio
  • Show Website
    Rooted & Relentless