Rooted & Relentless

Steph Rubio
  • 5.0 (12)
  • Entrepreneurship
  • Updated Weekly

Rooted & Relentless is the podcast for big-dreaming, soul-led entrepreneurs building businesses—and lives—on their own terms. Hosted by Biz Growth Strategist & Operational Powerhouse Steph Rubio, this show blends unfiltered business strategy with personal growth stories, mindset shifts, a touch of randomness, and plenty of humor to keep you laughing. Everything is on the table. It’s raw, real, and relentlessly honest. New episodes drop weekly(ish). Bring your notebook & an open mind. This is where strategy meets soul, & scaling doesn’t mean selling yours. Hang with Steph: Follow (& DM me - really, I love DM chats) on IG: https://www.instagram.com/virtually_stephrubio

  1. Jan 21

    #23: Introducing the Clarity Coven: Meet Rachael Perry, Founder of Chateau Marigold

    In this episode of Rooted & Relentless, Steph sits down with Rachael Perry, founder of Chateau Marigold and one of the founding members of the Clarity Coven inside the Rooted & Relentless Mastermind. What starts as a conversation about content creation quickly turns into something much deeper: grief as a catalyst, motherhood as a driver, boundaries as a business skill, and why relationships—not hacks—are the real growth strategy. Rachael shares how losing her father sparked her passion for documentation and storytelling, eventually leading her to build a business that helps founders create content that feels good and performs—while saving clients an average of 60 hours a month. (Yes, sixty. Go ahead and mentally spend that time however you want. Reading fantasy novels is encouraged.) Together, Steph and Rachael unpack: Why most people struggle with content (and it’s not because they’re “bad at it”)The mindset shift that instantly quiets comparison and imposter syndromeWhy connection > conversion in today’s marketing landscapeHow interest-based media is changing the way we build audiencesWhat it actually looks like to edit your business when growth starts to feel heavyThe rarely-talked-about loneliness of entrepreneurship—and why safe rooms matterHow Rachel made hard decisions, cut misaligned clients, and landed more aligned onesWhy relationships will take your business farther than any funnel, giveaway, or gimmick Connect with Rachael Follow Rachael and keep up with her brilliance on Instagram 👉 @chateaumarigold Hang with Steph Want the same kind of clarity, confidence, and grounded decision-making you heard in this episode? Join me and Rachael inside of the Rooted & Relentless mastermind. Where breakthroughs happen on any given Tuesday: https://www.stephrubio.com/groupcoachingwaitlist Get the deets straight to your inbox for what Steph's currently loving, learning, loathing along with a COO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnect Your support helps this community grow—and keeps these conversations happening.

    #23: Introducing the Clarity Coven: Meet Rachael Perry, Founder of Chateau Marigold

  2. Jan 20

    #22: Introducing Stakeholder Experience: Your Client Experience

    In this episode of Rooted & Relentless, Steph kicks off the Stakeholder Experience Series by breaking down why your clients are more than just the people currently paying you and why past clients and even your clients’ clients are part of your business ecosystem too. This conversation reframes client experience as a leadership responsibility, not a customer service task. Because when you truly lead your client relationships, the ripple effect shows up everywhere: retention, referrals, reputation, revenue — and the kind of impact your business has beyond you. In this episode, Steph covers: Why client experience is a strategic ripple effect, not a “nice to have”How dazzling your clients fuels retention, referrals, and easier marketingThe real difference between managing clients and leading the relationshipFour practical ways to elevate your client experience without overgiving:Clear communication & expectation settingProactive leadership (anticipating needs, not waiting for direction)Being EXTRA on purpose (without burning out)Evolving alongside your clients as they growWhy silence creates stories — and how unspoken expectations quietly erode trustHow to normalize feedback early and often (and turn it into better offers)The overlooked power of re-engaging past clientsWhy your work enables your clients’ impact — and how that responsibility compoundsThis episode is about more than client satisfaction. It’s about building a reputation that carries you into rooms you’re not in. Because when people feel held, guided, and genuinely cared for — they stay, they buy again, and they tell everyone. 🔗 Want to step deeper into my world? If this episode had you nodding along, you’ll love these next steps: Join the Rooted & Relentless Mastermind Waitlist. High-touch coaching for service-based business owners ready to stabilize, scale, and lead with clarityhttps://www.stephrubio.com/groupcoachingwaitlist Book a Decision Intensive to Nail Your Client Experience Strategy. A 90-minute intensive to make Client Experience a priority, design your path to doing so, walk away with a clear, actionable plan to make it happenhttps://www.stephrubio.com/small-business-consulting Connect with me on Instagram → @virtually_stephrubio: https://www.instagram.com/virtually_stephrubioCome tell me how you’re being EXTRA for your clients.

  3. Jan 16

    #21: Introducing The Clarity Coven: Alissa Bellantoni

    In this Clarity Coven feature, Steph sits down with Alissa Bellantoni — The Golden OBM. Alissa is an Online Business Manager, an Online Business Mentor, and the woman business owners call when the backend is on fire and burnout is knocking at the door. Alissa is one of the founding members of the Rooted & Relentless Mastermind, and in this conversation, we dig into what it actually looks like to build a sustainable virtual support business — both as an OBM serving established clients and as a mentor helping women step into the their own virtual support business with confidence. This episode is a candid, practical conversation about operations, hiring, boundaries, authenticity, and avoiding the comparison spiral that derails so many capable entrepreneurs. What We Cover in This Episode What an Online Business Manager really does (and doesn’t do)The biggest misconception about OBMs and virtual support rolesWhy hiring “one person to do everything” isn't the moveWhy being honest about budget and expectations mattersAlissa’s biggest recent shift: stepping into authentic, unfiltered messagingHow comparison quietly stalls progress in service-based businessesCurating your social media feed to support your growth, not sabotage it Key Takeaways Clarity in hiring starts with clarity in roles. Know what you’re hiring for before you post the job.OBMs are ops specialists, not marketing unicorns. Different roles exist for a reason.Burnout is often a systems problem, not a motivation problem.Authenticity converts better than perfectly polished content.Following competitors too closely fuels self-doubt & setbacks, not confidence.You don’t need to manage everyone — you need the right leadership structure. Connect with Alissa Want backend brilliance and top-tier OBM wisdom? Or thinking of starting your own Virtual Support Business?  Instagram: @thegoldenobmNewsletter: https://thegoldenobm.myflodesk.com/newsletter This episode is part of the Clarity Coven series — spotlighting the founding members of the Rooted & Relentless Mastermind and what stakeholder experience looks like when done right. Want the same kind of clarity, confidence, and grounded decision-making you heard in this episode? Join me and Alissa inside of the Rooted & Relentless mastermind. Where breakthroughs happen on any given Tuesday: https://www.stephrubio.com/groupcoachingwaitlist

    #21: Introducing The Clarity Coven: Alissa Bellantoni

  4. Jan 14

    #20: Introducing The Clarity Coven: Kara Williams

    In this special Clarity Coven feature episode of Rooted & Relentless, Steph sits down with Kara Williams, founder of Help Me Kara and a founding member of the Rooted & Relentless Mastermind. This conversation is a masterclass in simplification, execution, and impact — especially for business owners who know they have something powerful to teach but feel stuck at the idea stage. Kara shares her journey from years of doing tech behind the scenes to becoming the go-to for helping entrepreneurs launch courses that actually get finished — and talked about — not forgotten. Together, Steph and Kara unpack what really matters when building and marketing digital offers, why perfection is slowing people down, and how clarity is created through action, not overthinking. In this episode, you’ll hear: Why most people overbuild courses — and how that hurts resultsThe real goal of a course (hint: it’s not proving how much you know)How faster transformations lead to stronger referrals and reputationWhy marketing has to start before your offer is live — and continue afterThe biggest misconceptions about tech, production quality, and “doing it right”How iteration beats perfection every timeWhat it looks like to run your business like a business — even with limited hoursWhy data beats disappointment when things don’t land the first timeKara’s best advice for service-based business owners stuck waiting for clarity This episode is a reminder that: You don’t need more content. You need cleaner execution, clearer transformation, and the courage to move. Because results change lives — and finished work builds reputation. 🔗 Connect with Kara If you’re thinking about launching a course, digital product, or offer — or you’re stuck in tech paralysis — Kara is someone you want in your corner. Instagram: @helpmekara - https://www.instagram.com/helpmekara/LinkedIn: www.linkedin.com/in/kara-williams-04b94ba 🔗 Want to go deeper into this work? This Clarity Coven feature is one example of how stakeholder experience comes to life inside the Rooted & Relentless Mastermind. Join the Mastermind WaitlistHigh-touch coaching for service-based business owners ready to stabilize, scale, and lead with clarityhttps://www.stephrubio.com/groupcoachingwaitlistGet the deets straight to your inbox for what Steph's currently loving, learning, loathing along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnect Reflection Prompt: Where are you waiting to feel “ready” — when action would give you the clarity you’re looking for?

    #20: Introducing The Clarity Coven: Kara Williams

  5. Jan 12

    #19: Introducing Stakeholder Experience: Making Your Reputation Your Growth Engine

    What if the fastest way to grow your business wasn’t more content, better hooks, or another launch strategy? What if it was your reputation? In this episode of Rooted & Relentless, I’m officially introducing a concept that’s been quietly shaping my work for years—and I’m finally naming it out loud: The Stakeholder Experience. Most conversations in online business stop at client experience. And yes—client experience matters. It’s non-negotiable. But it’s also too narrow. Because in business, your reputation isn’t just carried by your clients. It’s carried by everyone who has a stake in your business—and whether you’re managing that intentionally or not, it’s already working for (or against) you. In this episode, I'm giving you a sneak peek on the concept of Stakeholder Experience, including: Why your reputation is your revenueThe difference between client experience and stakeholder experienceThe four stakeholder groups that quietly shape your growth, referrals, retention, and opportunitiesHow this managing every relationships moves you from hustling for dollars to building a reputation that compounds This episode also marks the beginning of the Stakeholder Experience Masterclass Series, where over the next several weeks I’ll break down each stakeholder group—why they matter and how they affect your business. And because I don’t just teach theory—I show receipts—I’m kicking off this series by spotlighting The Clarity Coven, the founding members of the Rooted & Relentless Mastermind. This is stakeholder experience in action. If you’re done chasing visibility and ready to build something that lasts— If you want your name being said in rooms you’re not even in—and said well— If you’re ready to lead your business like the ecosystem it actually is— Welcome to Steph Rubio land. Pull up a seat and stay awhile. And consider joining us in the mastermind, doors reopen for the first time on Feb 2nd: https://www.stephrubio.com/groupcoachingwaitlist This Series Is For You If: You’re a service-based business owner or founderYou care deeply about how you do business—not just how fast you growYou’re tired of chasing attention and ready to build authorityYou believe relationships are strategy (because they are) What’s Coming Next: Each week in this series, we’ll zoom in on one stakeholder group and break down: Why managing this relationship mattersHow it impacts every other part of your businessActions and systems that elevate the experience Get Steph's Shenanigans straight to your inbox twice a month. Aside from this podcast, it's the most valuable free advice you can get on the internet: https://stephrubio.myflodesk.com/letsconnect

  6. Jan 7

    #18: Lead Yourself First: THE Foundation of Sustainable Growth

    In this episode, Steph delves peels back the curtain on a characteristic many business owners miss, showcasing self-leadership as the foundation it is for lasting business success. She discusses how self-awareness, ownership, alignment, and resilience are crucial for growing a sustainable business. Steph shares personal insights and practical advice on leading yourself before leading others shedding light on the fact that if you run a business, you do lead others, even if it's not an internal team. Follow Steph on IG: https://www.instagram.com/virtually_stephrubio Get the deets straight to your inbox for what Steph's currently loving, learning, loathing along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnect

  7. 12/18/2025

    #17: From Goal-Hater to Goal-Setter: How Steph Likes to Set Goals (Beyond Just Revenue)

    Summary Steph dives into the a fave topic of love & hate as we close another year = goal setting. She shares her journey from goal-hater to goal-setter. She emphasizes the importance of SMART goals and offers practical examples for different business functions. With a mix of humor and insight, Steph encourages listeners to set achievable, relevant, and time-bound goals, while also considering their business rhythms and personal motivations. Book Your Decision Intensive, aka Quarterly Business Review HERE ——→ https://www.stephrubio.com/small-business-consulting Let's hang on IG: https://www.instagram.com/virtually_stephrubio Get the deets straight to your inbox on what I'm currently loving, learning, or loathing, along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnect Takeaways I used to hate goals, but now I see their power.Reverse engineering helps in setting and achieving goals.SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound.Set goals for each business function: marketing, sales, operations.Quarterly goals help in tracking progress and adjusting strategies.Revenue goals should be realistic and based on past performance.Break down annual goals into quarterly targets for better management.Use past data to set achievable sales and marketing goals.Understand your business rhythms to set effective goals.Review and adjust goals quarterly to stay on track.

  8. 12/05/2025

    #16: Beyond Borders: Steph's Thought On Hiring Offshore Support For Your Online Business

    In this episode, Steph delves into the complexities of hiring offshore support for online businesses. She explores the ethical considerations, potential benefits, and challenges of outsourcing, emphasizing the importance of aligning business practices with personal values and community impact. The big zinger? There is no cut and dry right or wrong answer. This episode explores critical thinking at it's core, truly discovering your values and aligning with those. For me straight up shenanigans from Steph: Follow along on IG: https://www.instagram.com/virtually_stephrubio Get the deets straight to your inbox - what Steph's currently loving, learning, loathing along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnect Takeaways Hiring offshore can be cost-effective but raises ethical questions.Aligning business practices with personal values is crucial.Globalization impacts local and international communities differently.Outsourcing can offer significant scaling potential for businesses.Ethical considerations include fair wages and community support.Steph emphasizes the importance of women's empowerment globally.There's no one-size-fits-all answer to offshore hiring.Understanding cultural differences is key in global business.Steph advocates for supporting local communities through business.The conversation on globalization is nuanced and ongoing.

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About

Rooted & Relentless is the podcast for big-dreaming, soul-led entrepreneurs building businesses—and lives—on their own terms. Hosted by Biz Growth Strategist & Operational Powerhouse Steph Rubio, this show blends unfiltered business strategy with personal growth stories, mindset shifts, a touch of randomness, and plenty of humor to keep you laughing. Everything is on the table. It’s raw, real, and relentlessly honest. New episodes drop weekly(ish). Bring your notebook & an open mind. This is where strategy meets soul, & scaling doesn’t mean selling yours. Hang with Steph: Follow (& DM me - really, I love DM chats) on IG: https://www.instagram.com/virtually_stephrubio

Information

  • Creator
    Steph Rubio
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Stephanie Rubio Assistant Services LLC
  • Show Website
    Rooted & Relentless