Rooted

Hosted by Marlee Reiter, Edited by Molly O'Donnell and Sam Eyer
  • 5.0 (3)
  • HEALTH & FITNESS
  • UPDATED WEEKLY

Drawing upon my deep love for the health and wellness industry and the inspiration I gain from the Blue Zones, on Rooted I'm interviewing those with companies and/or personal experience that are helping our society get back to living according to our roots in terms of our food system, movement, social connections, purpose, passions, and fulfillment. But this is more than just a podcast- this is a vessel for a community of like minded individuals who are founders, consumers, independent thinkers, and game changers, who all are apart of this movement in some way or another.

  1. Co-Founders of Folkland Foods, Zack & Colton Troyer: Generational Farmers Building a Better-For-You CPG Product

    FEB 17

    Co-Founders of Folkland Foods, Zack & Colton Troyer: Generational Farmers Building a Better-For-You CPG Product

    In this episode of Rooted, I sat down with Colton and Zack Troyer, co-founders of Folkland Foods. Folkland is a farmer-founded food company built around regenerative agriculture, reconnecting people to where their food comes from, and doing things differently from the ground up. These two brothers grew up farming, traveling, and being shaped by a family that never followed the status quo. Colton and Zack share how their “maverick” grandfather, exposure to different cultures and flavors, and a deep connection to the land influenced both who they are today and the genesis of Folkland. We talk about how being literal boots-on-the-ground farmers gave them a unique advantage when starting a CPG brand and why that perspective shapes the decisions they make. We explore how Folkland is working to rebuild a connection to food for consumers and why now is the perfect moment to be building this type of company. We also dive into what they’ve learned since launching in Sprouts and how retail has shaped their growth. We also discuss: What “doing things differently” looks like beyond just the business How being farmers influences product quality and brand trust What’s next for Folkland and their long-term vision Where they see the future of food, health, and CPG heading I hope you enjoy this episode and if you care about where your food comes from, Folkland is a brand worth paying attention to. I personally can’t wait to check out their new tater tot this week!

    1h 2m
  2. Founder of Churn: Winding Journey to Creating a Chef-Inspired, Fun, Grass-Fed Butter

    FEB 3

    Founder of Churn: Winding Journey to Creating a Chef-Inspired, Fun, Grass-Fed Butter

    In this episode of Rooted, I sat down with Michael Tashman, founder of Churn. Churn is a butter company bringing excitement back to one of the most basic foods by focusing on quality, simplicity, and fun flavors, like Four Herb, Garlic & Shallot, Maple & Cinnamon, and more. Churn is built around 100% grass-fed butter made with no fillers, no shortcuts, and no BS. Michael shares his unconventional journey from playing football at the University of Miami, to attending culinary school and working at Blue Hill NY, to starting a CPG business.  We explore why Churn is winning in a category that isn’t typically seen as “innovative,” from making butter cool for the everyday consumer (not just chefs), to embracing the idea that we’re “getting back to our roots with our fats.” We also discuss: How and where Churn sources its ingredients Building a brand that is chef-inspired, healthy, and approachable The story behind Churn’s Anchovy & Lemon Butter collaboration with Fishwife What’s next for Churn and Michael’s long-term vision for the company & a lot more I hope you enjoy this episode and absolutely give Churn a try! You can find them in Target, Whole Foods, Costco, and more!

    43 min
  3. Founder of Rooted Restaurants, Lily Rivkin: Building a Transparent Healthy Restaurant in Public

    JAN 29

    Founder of Rooted Restaurants, Lily Rivkin: Building a Transparent Healthy Restaurant in Public

    In this episode of Rooted, I sat down with Lily Rivkin, founder of Rooted Restaurants. Yes, this is a Rooted x Rooted episode, because we share the same exact philosophy. Rooted is a fast-casual restaurant based in NYC built around transparency, simplicity, and trust in our food. Each meal uses seven ingredients or less, with every ingredient, down to the oils and spices, listed on their public-facing menu. Lily shares her journey from Yale, to working as a trader, to realizing through a series of experiences that food was her true passion. That realization ultimately led her to pursue an MBA at Wharton with the goal of opening Rooted. We explore why Rooted has gained traction so quickly, from Lily building in public on social media, to early partnerships with Alo, a Forbes feature, and well-known voices like Melissa Wood Health and Gary Brecka sharing the brand. We also discuss: Sharing the behind-the-scenes realities of restaurant ownership on social media How transparency builds trust and community Where Rooted’s menu ideas come from and how Lily’s culinary background influences the food Building community beyond the plate through events, partnerships, and catering Lily’s long-term vision for Rooted and where she sees the future of food and wellness heading I hope you enjoy this episode and if you’re in NYC, make sure to check out Rooted.

    41 min
  4. Founder of Spindrift, Bill Creelman: Farm to Nationwide Beverage Brand

    JAN 22

    Founder of Spindrift, Bill Creelman: Farm to Nationwide Beverage Brand

    In this episode of Rooted, I spoke with Bill Creelman, the founder of Spindrift, the first sparkling water made with real squeezed fruit. Coming from a farming background, Bill has always had a respect for food, the land, and the people who grow it. That lens shaped everything about Spindrift. Long before “clean label” or “real ingredients” became industry buzzwords, he set out to create a beverage with complete transparency and simplicity, no natural flavors, no added sugars, just sparkling water and real fruit. He launched Spindrift right after graduating college with no safety net, no corporate training, just an entrepreneurial instinct and a desire to make something truly different. Over the years, he’s built not only a product people trust, but a brand that deeply connects with its community, from farmers in Sicily to loyal fans known as “Drifters” across the U.S. We talked about so much in this conversation, including: His farming roots and early entrepreneurial mindset The sourcing journey behind every ingredient Strategic partnerships with places like Sweetgreen and Cava How he’s creating a brand that leads with integrity, even in a saturated space Spindrift’s collaboration with Kiss the Ground and passion for regenerative agriculture The future of Spindrift and where Bill sees the wellness space heading next Bill’s commitment to doing things the right way, not just the easy way, is what makes Spindrift so special. I hope you enjoy it!

    47 min
  5. Founder of Simple Mills, Katlin Smith: Scaling with Purpose in a Shifting Food Landscape

    09/02/2025

    Founder of Simple Mills, Katlin Smith: Scaling with Purpose in a Shifting Food Landscape

    In this episode of Rooted, I interviewed Katlin Smith, the founder of Simple Mills, the natural food company that’s redefined clean-label snacking and baking with products made from simple, nutrient-dense ingredients. What started in Katlin’s kitchen with almond flour muffins has grown into a household staple nationwide, recently joining forces with Flowers Foods from an ~800M acquisition to expand its impact even further. Katlin’s journey is a testament to building a business rooted in values while navigating growth in an industry that’s fast-paced and constantly evolving. From the early days of prioritizing ingredient integrity, to leading with education and transparency, she’s remained focused on using food as a vehicle for positive change. In this conversation, we talked about: The genesis of Simple Mills and its mission to make real food simple and accessible What innovation looks like post-acquisition with new R&D and distribution power The opportunities and risks for purpose-driven brands scaling under corporate structures Simple Mills’ commitment to regenerative agriculture and how she vets ingredients today Why education and transparency have been central to building consumer trust Her perspective on emerging trends in wellness and what’s next for Simple Mills This episode is full of insight into scaling with intention, staying true to your mission, and leading with authenticity in an industry where it’s easy to lose sight of what matters. Hope you enjoy! Highly recommend trying Simple Mills if you haven’t already. You can find them in most grocery stores across the country. For more updates, please follow @themarleemethod on Instagram.

    36 min
  6. Co-Founder of Spring & Mulberry, Kathryn Shah: Reimagining Sweetness, Storytelling Through Ingredients, and Returning to the Earth Through Food

    07/08/2025

    Co-Founder of Spring & Mulberry, Kathryn Shah: Reimagining Sweetness, Storytelling Through Ingredients, and Returning to the Earth Through Food

    Co-Founder of Spring & Mulberry, Kathryn Shah: Reimagining Sweetness, Storytelling Through Ingredients, and Returning to the Earth Through Food In this episode of Rooted, I had the chance to sit down with Kathryn Shah, the co-founder of Spring & Mulberry, a brand that’s redefining what indulgence means by creating chocolate sweetened only with dates and inspired by nature’s pantry. Kathryn’s journey into wellness and clean eating started with a deeply personal health scare. In Dubai, she had a seemingly simple encounter with dates, which completely shifted her view of natural sweetness and planted the seed for what would become Spring & Mulberry. Her chocolate bars are unlike anything else on the market, not because they’re chasing a “better-for-you” trend, but because they return to the basics: no refined sugar, minimal ingredients, and an intentional use of botanicals and spices that make each bar feel like a sensory journey. Whether it’s lavender, bee pollen, or rose petals, there’s a story behind every choice and that storytelling is a big part of Kathryn’s mission to create a deeper relationship with our food. We talked about so much, including: How her health journey shaped her approach to food and wellness The beauty of dates and why she chose them as the only sweetener Her mantra of “eating as close to the Earth as possible” How Spring & Mulberry thinks through their customer profile How she’s choosing unexpected but thoughtful retail partners like Nordstrom and Crate & Barrel Her vision for human connection through food What’s next for Spring & Mulberry and what trends she’s watching in the CPG space This conversation was so grounding and inspiring,  especially if you’re interested in how nature, wellness, and intentional living can intersect through food. I hope you enjoy it as much as I did! I highly recommend trying Spring & Mulberry. I love the pure dark and pecan date flavors! You can find them in some Whole Foods, Amazon, Nordstrom, and more! Follow along @themarleemethod on Instagram for more!

    51 min
  7. Co-Founder of Chomps, Pete Maldonado: Building a Leading Snack Brand Without a Traditional Playbook

    07/01/2025

    Co-Founder of Chomps, Pete Maldonado: Building a Leading Snack Brand Without a Traditional Playbook

    In this episode of Rooted, I sat down with Pete Maldonado, the co-founder of Chomps. Chomps is the grass-fed meat stick brand that’s become a household name among health-conscious eaters, busy moms, athletes, and college students alike. Pete’s story is such a powerful reminder that there’s no one path to building a successful company. He didn’t come from a flashy corporate background or a fancy business degree. He left college early, got certified as a personal trainer, worked in real estate, and even went bankrupt. What Pete has is a relentless entrepreneurial mindset, shaped by his Colombian immigrant family and a strong instinct for what people actually wanted in a snack, even before it was trendy. In this conversation, we talked about: Pete’s unconventional path and his continued relentless attitude Taking action vs overthinking and getting nowhere His insights on building trust and changing behavior across different consumer groups, especially women Why he stepped down as CEO and what’s next for him personally His honest take on the grass-fed and regenerative space today and what’s real vs. marketing The long-term vision for Chomps and what trends he’s watching in food and wellness This episode is packed with wisdom for anyone who’s ever questioned whether they were “qualified enough” to start something meaningful. Pete’s story proves that belief, persistence, and integrity can take you further than any title. Hope you enjoy! Also highly recommend trying Chomps, for anyone that hasn’t already! They can be found in various retailers across the country.  For more updates, please follow @themarleemethod on instagram!

    1h 9m
  8. Fronen Co-Founders, Jessy Gartenstein and Erik Nadeau: Reclaiming Dessert with Fronen’s Real Ingredients

    04/09/2025

    Fronen Co-Founders, Jessy Gartenstein and Erik Nadeau: Reclaiming Dessert with Fronen’s Real Ingredients

    On this episode of Rooted, I interview the Co-Founders of Fronen, a non-dairy ice cream made with the simplest ingredients on the market. For example, the Vanilla flavor has just coconut cream, vanilla extract, water, and honey. The rest of the flavors follow a similar pattern, with just about 4 ingredients, never using any fillers, gums, or artificial ingredients. This is genuinely the best tasting and best quality (in terms of ingredients) of better-for-you ice cream that I have had or seen, which is why I was so excited to talk to Jessy and Erik! We discussed: The genesis of creating Fronen  What it was like never having working for someone else as a full-time job after both graduating school from UChicaco Why they both decided  to attend Stanford MBA What’s stopping other brands from creating better-for-you products What’s stopping consumers from purchasing these products?  What’s coming next for Fronen + some exciting updates!! Fronen can be found in Whole Foods, Wegmans, soon Sprouts, and more! I hope everyone enjoys!

    46 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Drawing upon my deep love for the health and wellness industry and the inspiration I gain from the Blue Zones, on Rooted I'm interviewing those with companies and/or personal experience that are helping our society get back to living according to our roots in terms of our food system, movement, social connections, purpose, passions, and fulfillment. But this is more than just a podcast- this is a vessel for a community of like minded individuals who are founders, consumers, independent thinkers, and game changers, who all are apart of this movement in some way or another.

Information

  • Creator
    Hosted by Marlee Reiter, Edited by Molly O'Donnell and Sam Eyer
  • Years Active
    2024 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Hosted by Marlee Reiter, Edited by Molly O'Donnell and Sam Eyer
  • Show Website
    Rooted