19 episodes

The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for compelling interviews, helpful tips and much more. Check out more about Third Wheel by going to https://thirdwheelmedia.com or by calling 919-378-1410.

Rounding Third: Conversations in Modern Media Ben George

    • Business
    • 5.0 • 1 Rating

The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for compelling interviews, helpful tips and much more. Check out more about Third Wheel by going to https://thirdwheelmedia.com or by calling 919-378-1410.

    Inside Our Turnkey Video Podcasting Package

    Inside Our Turnkey Video Podcasting Package

    Welcome to a special edition of Rounding Third, the Third Wheel Media podcast, where we're not just talking about podcasting; we're showing you how it's done. Today, we're pulling back the curtain on our turnkey video podcasting packages designed specifically for Financial Advisors, Real Estate Agents, and Estate Planning Attorneys. 

    We're diving into why podcasting is not just a marketing tool but a relationship builder, a credibility booster, and so much more. And we figured what better way to tell you about it than in a podcast format. So, let's get started.
    If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com

    Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

    Check out our video content on YouTube: https://bit.ly/47fjkzL

    • 14 min
    Should I use a co-host for my podcast?

    Should I use a co-host for my podcast?

    So you have a vision for your podcast but you aren't quite sure how to best present the show each episode. Would it be best to go solo or should you bring on a co-host to be a part of your podcasting journey.  
    Whatever goals you have - education, entertainment, inspiration - let's talk about the benefits of flying solo versus having someone alongside to provide support. We'll take you inside our podcasting process and the discussions we have with clients who choose collaboration versus going at it alone. Find out what the benefits and hurdles are for each path. 
     
    Here's what we discuss in the video: 
    0:00 - Intro
    3:45 - Benefits of having a professional co-host
    8:52 - Finding your voice 
    10:28 - Who is best fit for solo show?
    13:57 - Challenges when going solo
    20:55 - Why we offer co-hosting


    If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com

    Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

    Check out our video content on YouTube: https://bit.ly/47fjkzL

    • 29 min
    Starting a Podcast: Interview Show or Should You Be the Star?

    Starting a Podcast: Interview Show or Should You Be the Star?

    The first step to starting any podcast is figuring out what you’ll be talking about, and for many of our clients, the question comes down to should you have an interview show with guests or would you rather be the star of the show? There are ways to promote yourself and your business by featuring guests in every show, but some people want to control the conversation focus on the work they’re doing.
    In this video, we’re going to weigh the challenges and benefits of each approach. There is no right or wrong answer, but understanding the prep work that goes into each of these options will help you figure out which might be more feasible for you. Plus, we’ll even present you with option that’s a compromise between the two.   
     
    Here’s some of what we discuss in this episode:
    0:00 – Intro 
    1:22 – Why you want to define this
    4:58 – Benefits of interview style
    10:05 – Cons of the interview style
    14:52 – Benefits of you being the star
    17:53 – Cons of you being the star
    21:42 – A compromise


    If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com

    Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

    Check out our video content on YouTube: https://bit.ly/47fjkzL

    • 27 min
    The Benefits of Short-Form Video

    The Benefits of Short-Form Video

    Video content continues to gain in popularity despite billions of people already using YouTube, but short-form video content has gained even more traction in recent years. 
    The rise of short-form video has been incredible over the past decade and it’s now become the most popular and effective social media content out right now. You might think Tik-Tok first but Instagram, Facebook, and YouTube all get eye-popping numbers on their short-form content.  
    This quick, bite-sized content might seem better suited for Millennials and Gen Z, but the engagement goes far beyond those two generations. More and more people are navigating towards the short video and businesses of all sizes must embrace the trend. We’ll tell you more about the benefits of producing short-form video content and why it’s worth considering for your company. 
      
    Here’s some of what we discuss in this episode:
    0:00 – Intro 
    1:20 – What is short-form video
    2:18 – What the stats say
    6:33 – Rethinking social promotion
    10:17 – Examples of shorts we have produced 


    If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com

    Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

    Check out our video content on YouTube: https://bit.ly/47fjkzL

    • 15 min
    How Do You Define Success in Podcasting?

    How Do You Define Success in Podcasting?

    One of the most common questions we hear from people we work with and people who are thinking about jumping into the podcasting world is how do you define success? 

    Everyone wants to know if it's worth their time (and money) to produce a podcast. It's something everyone should evaluate, especially business owners who are using it as part of their marketing and educational efforts. 

    So we've brought Walter Storholt back on the show to give us his view on success and share the conversations we've had with clients who are trying to assess their success. There are three primary ways we view this discussion and much of it starts with what your goals are for the show. 

    Hopefully this show will provide a little clarity and give you a little more direction when it comes to what you want to get out of our podcasting efforts.
    If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com

    Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

    Check out our video content on YouTube: https://bit.ly/47fjkzL

    • 19 min
    Tips for Leveraging YouTube

    Tips for Leveraging YouTube

    More and more advisors are diving into video as part of their overall marketing plan and utilizing YouTube is a strategy we often hear about. Most of the move to video came on the heels of the COVID pandemic when everyone was forced to go virtual and get comfortable on camera, and that’s continued on. 
    If you’ve thought about using YouTube or just want to better understand the platform, then this episode should help provide you with some of that information. We had a chance to spend a little time with Steve Sharp of Sharp Digital Marketing to discuss the best ways to leverage YouTube and explain why it’s a commitment to get started and keep it going. 


    Here’s some of what you’ll learn on this episode: 
    If you go the video route, you have to be willing to commit. How are financial advisors working YouTube in their marketing strategy? How to properly format your YouTube videos. A story about an advisor that brought a client in after they watched videos on YouTube.
    Learn more about Sharp Digital Marketing: https://sharpdigitalmarketing.com/ 
    If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com

    Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

    Check out our video content on YouTube: https://bit.ly/47fjkzL

    • 23 min

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