8 episodes

The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for compelling interviews, helpful tips and much more. Check out more about Third Wheel by going to https://thirdwheelmedia.com or by calling 919-378-1410.

Rounding Third: Conversations in Modern Media Ben George

    • Business
    • 5.0 • 1 Rating

The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for compelling interviews, helpful tips and much more. Check out more about Third Wheel by going to https://thirdwheelmedia.com or by calling 919-378-1410.

    Should You Be Using Facebook Ads?

    Should You Be Using Facebook Ads?

    When it comes to marketing and advertising, it's hard to deny the power of Facebook. All the data they've gathered gives advertisers a wide range of campaign options, but is it a good place to start for small businesses looking to promote their products or their podcast.

    Today we're chatting with Steve Sharp of Sharp Digital Marketing to tap into his expertise on Facebook Ads. He works with financial advisors all over the country to create campaigns with some great success stories.

    If you've been looking for a good breakdown of how the system works and best practices to apply, then we think you'll enjoy this conversation.

    Here's some of what you'll learn on this episode: 
    Background on Steve and how he found this financial advisor niche (1:38)What does Facebook do well when it comes to marketing? (5:53)What has he found to work well when designing a campaign? (7:26)How much should you be spending on your budget? (11:13)Stories about clients that have benefited from using FB. (14:48)To learn more about how Third Wheel Media can help your business, visit us online: https://thirdwheelmedia.com/rounding-third/ 

    • 18 min
    Drop the Distortion - Tips for Recording in a Remote Setting

    Drop the Distortion - Tips for Recording in a Remote Setting

    As the world moves more and more virtual, so does audio and video recording. You might be surprised at how many of your favorite people or shows are doing their recording from home. The good news is most people can pull this off if they pay attention to a few key areas of the setup. On this episode, we bring back Walter Storholt to talk about how we help clients set up their home studio and find out what Walt will be doing when he moves out of state soon.

    Key topics on this show:
    0:59 - Walter is moving!
    3:16 - Taking your business remote
    4:43 - Nothing changing at Third Wheel
    6:53 - Equipment needs
    9:59 - How to record
    13:18 - Importance of microphone
    15:00 - Internet connection
    16:43 - Where are you recording?
    18:47 - Walter's home setup

    Want to talk with us about a new show or service, find out everything we do here: http://thirdwheelmedia.com 

    • 21 min
    What Makes a Good Business Website?

    What Makes a Good Business Website?

    Websites are essential elements to every company these days but not every small business has the knowledge or resources to create a strong site that makes a great first impression. If you want to create a website and want to get a better understanding of the core elements that make a great design and user experience, check out our conversation today with digital content and publishing specialist Aubree Cosper.

    Key topics on today's show:
    2:13 - Background on Aubree
    3:09 - Most important thing about a website
    4:28 - What do you want to avoid with a website?
    5:26 - Unnecessary elements
    6:47 - Favorite part of building a site
    8:05 - Podcast websites
    9:45 - Valuable skill for web design
    10:45 - Law school and future aspirations

    To learn more about how we help clients across different mediums, visit us online: http://thirdwheelmedia.com 

    • 13 min
    Overcoming the Red Light Syndrome

    Overcoming the Red Light Syndrome

    More and more people are trying to add video content to their company's content and marketing strategy, but not everyone feels comfortable when the camera turns on. It's called the red light syndrome and it's a mental hurdle that most people face when talking to a camera.

    Today we bring on Third Wheel Media co-owner and video specialist Marc Killian to share some tips on overcoming nerves and becoming more comfortable on camera.

    Listen for these key points:
    1:20 - The challenge of talking on camera
    2:25 - Marc's background in video
    3:58 - Evolution of media
    5:10 - How common is red light syndrome?
    6:34 - Quality of video
    8:19 - Lean on your knowledge
    9:22 - Tips Marc provides
    12:03 - Tune your mind out
    12:48 - Avoid looking at yourself on the screen
    14:01 - Video services we provide


    Learn more about the Third Wheel Media video solutions here: https://thirdwheelmedia.com/video/ 

    • 15 min
    4 Tips for Using Social Media for Podcasting

    4 Tips for Using Social Media for Podcasting

    Social media is a critical piece of any business these days but sometimes the biggest challenge is just knowing where to start. We see this all the time with business owners that want to launch a podcast. With so much on their plate already, finding the time to develop and execute a social media strategy can be overwhelming.

    Today we want to simplify things for you and give you four tips on how to use social media to promote your podcast and ultimately your business as well. Each of these tips today are best practices that you can leverage to start ramping up your presence online. 


    Key Points:
    0:40 - Introducing the topic
    1:53 - Background on Ben
    2:27 - How to view your social media
    5:00 - Less is more
    6:20 - Engage beyond podcast promotion
    8:22 - Promote your show
    10:43 - Diversify your postings

    Learn more about Third Wheel Media and how we help our clients: http://thirdwheelmedia.com 

    • 15 min
    Picking the Right Music for Your Show

    Picking the Right Music for Your Show

    Trying to find the right sound for your podcast might be one of the toughest part of creating a show but it also might be the most important.

    Music creates the energy and the vibe for the podcast and it's usually the first thing a listener will hear when they find your show. So you want to make sure you get it right.

    Today we'll bring on one of our lead editors at Third Wheel Media, Dan Irving, who works with clients to pick music and create intros. We'll pick his brain on how he finds the right song and avoids copyright issues, learn more about his background, and hear the world debut of a new financial advisor song set to a rap beat.

    Today's show rundown:
    1:12 - Introducing Dan Irving
    1:57 - Pulling back the curtain on how we pick and use music
    3:28 - Helping clients pick a song/sound
    4:47 - Favorite part of the job?
    5:44 - The two bands Dan is in
    7:23 - How to find Dan's music
    7:40 - Favorite artists
    8:46 - Importance of music in a podcast
    9:36 - Creating intros
    12:04 - The world debut of 'Cray-Z Money'

    Learn more about what we do each day for clients at thirdwheelmedia.com

    • 17 min

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