Most contractors, builders, and local business owners are great at what they do — but that does not always mean people can find them, trust them, or choose them online. In this conversation, Tim Holloway talks with Deanna Lucas about what it really takes to grow a business beyond word-of-mouth, bad leads, and the daily grind of doing everything yourself. Deanna grew up in the housing industry, came from a family of builders, and experienced firsthand how the housing market crash changed everything for contractors, realtors, homeowners, and local communities. After years in interior decorating, construction, and design, she transitioned into digital marketing to help contractors, ministries, and local businesses build stronger systems, improve lead quality, use social media, and create an online presence that actually works. This episode is for contractors, builders, tradespeople, church leaders, ministry owners, podcast hosts, and small business owners who want to grow their authority, improve marketing, get better leads, use automation, and build a business that supports their family, faith, and future. You’ll hear how Deanna went from growing up on job sites to helping contractors and local businesses master the business side of building through digital marketing, automation, social media scheduling, and lead management. Tim and Deanna talk about why every lead is not a good lead, how poor lead quality wastes time, and why business owners need more than names and phone numbers if they want real growth. You’ll also learn why podcasting can build authority, create powerful networking opportunities, and open doors to partnerships, referrals, and business growth. This conversation also goes deeper into faith, family, answered prayer, raising children, surrendering hard situations to God, and trusting that grace is secure through what Jesus has already done. 00:00 Intro and Deanna Lucas joins the conversation01:00 Growing up in a family of builders02:20 How the housing market crash affected contractors and realtors03:30 Transitioning into digital marketing04:45 Why churches and local businesses need to show up online06:00 What people look for before visiting a church07:10 The impact of the housing crisis on communities08:50 Moving from physical work to online business systems09:45 Helping contractors master the business side of building11:40 Getting off the tool and growing beyond owner-operator13:10 Why every lead is not a quality lead15:40 Deanna’s podcast and the power of networking18:10 Why podcasting builds authority20:30 Lessons from interviewing family on a podcast22:00 Building consistency with a weekly podcast23:00 Networking, partnerships, and business opportunities26:40 Faith, family, and putting God first28:00 Praising God for answered prayers30:00 Parenting, struggle, and surrender32:00 What God has been putting on Deanna’s heart33:15 Grace, salvation, and secure attachment to God35:00 Where to connect with Deanna35:40 Social media scheduling offer for businesses #ContractorMarketing#LocalBusinessMarketing#ChristianBusiness#PodcastingTips#DigitalMarketing Learn more about your ad choices. Visit megaphone.fm/adchoices
