Run a Profitable Gym

Chris Cooper
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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

  1. -7 Ч

    From $0 to $16K Months: How This Gym Owner Became a Top Earner

    The median gym owner brings home $61,000 per year, but the owners on Two-Brain’s latest leaderboard earn between $189,000 and $357,000 annually. What’s the difference? In this episode, Mike Warkentin sits down with top earner Ryan McStockard to find out exactly how he secured his spot on the leaderboard. In 2020, Ryan took zero income in some months just to keep the gym alive. Then, in 2021, he invested in Two-Brain mentorship and rebuilt everything. Now he consistently earns over $16,000 per month from his gym. His biggest wins came from adding high-value services, such as personal training, and focusing on improving the client journey: Personal training makes up 34% of his revenue, and his clients stick around for a whopping 42 months on average. As a Two-Brain mentor, Ryan now helps other gym owners replicate his success. He’s also in the Tinker Mastermind, where he’s focused on maximizing his income and his lifestyle. His primary goal today is simply “to not miss family dinners.” Interested in becoming a Tinker? Email Joleen Bingham (leader of Tinker North America) or Lisa Palmer (leader of Tinker Europe) to learn more: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.com Links Gym Owners United Book a Call 1:07 - Gym overview & low point 5:02 - Revenue breakdown 7:24 - Finding Two-Brain 20:52 - Additions to Ryan’s NOB 31:13 - Retention secret

    38 мин.

  2. -3 ДН.

    What the Highest-Paid Gym Owners Take Home Each Month

    The top gym owner on Two-Brain’s leaderboard takes home $29,767 per month. That’s $357,204 per year from a single gym location. In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboard—showing exactly what elite gym owners actually take home each month. What sets these owners apart? Chris shares their top tactics, such as nurturing leads, selling high-value coaching services and focusing relentlessly on doing the basics better. Other common tips include using Two-Brain's Prescriptive Model and knowing your data. One owner said: “Increasing my NOB has been a goal for the last three years. Every month I've been finding small ways to do that—adding semi-private training, training staff to take on lower value tasks and talking to other similar owners in Two-Brain.” Tune in to hear exactly how these gym owners earn consistent, sustainable incomes so they  can make an impact, make a profit and make it home for dinner. Ready to start your path to the leaderboard? Use the link below to book a call! Links Gym Owners United Book a Call 1:29 - Why NOB matters 3:21 - The leaderboard revealed 5:33 - Annual projections 6:13 - What they actually do 8:21 - The boring secret

    10 мин.

  3. 19 ФЕВР.

    70+ Millionaire Gym Owners: Inside Two-Brain's Tinker Mastermind

    When your gym is stable and the fires are out, what's next? Two-Brain’s Tinker Mastermind provides an elite level of mentorship for gym owners who are ready to build wealth, scale their businesses, learn to lead and create lasting legacies. This is the fun part of entrepreneurship—the part where you have choices: build investment portfolios, acquire real estate, franchise your concept, create new businesses or simply pick your kids up from school every day. The possibilities are endless. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Tinker leaders Joleen Bingham and Lisa Palmer to find out exactly what the program is and who it’s for. Tinker-level gym owners have reliable cash flow, available time and a growth mindset. They focus on four main pillars to build their Perfect Day: lifestyle, wealth, scaling and leadership. Tinkers join weekly breakout calls with elite entrepreneurs from around the world and attend quarterly in-person meetups in places such as Florida, Arizona, Portugal and Ireland. The results speak for themselves: Two-Brain has certified over 70 millionaire gym owners through Tinker, with 17 certified in the last year alone. One Canadian Tinker took home $300,000 in net owner benefit, became a certified millionaire, invested in three syndications and opened a second gym that's hitting $30,000-$35,000 months. A U.K. Tinker spent three months in South Africa with his family while his gym ran without him. Are you Tinker ready? Email Joleen (North America) or Lisa (Europe) to find out: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.com Links Gym Owners United Book a Call 0:44 - Who is Tinker for? 5:10 - Problems Tinker solves 11:59 - Tinker program structure 21:40 - Tinker Toolkit preview 23:47 - 70+ millionaire gym owners

    34 мин.

  4. 16 ФЕВР.

    How to Find and Hire Great Coaches (Personality Assessment Included!)

    Stop trying to clone yourself when you hire coaches. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why hiring for personality and training for skill is the smartest path to building a team that lasts. Most gym owners hire based on certifications and technical knowledge. Then they micromanage every rep, correct every cue and watch their coaches burn out within two years. But clients don’t care about perfect squat mechanics; they care about how they feel when they walk through the door. Coop explains where to find coaches with great personalities and also provides a 10-question personality assessment you can use on potential hires. Before you start looking for coaches, take the assessment yourself. If your score reveals you’re burned out, use the strategies from this episode to deal with that first. The key takeaway: Hire people who light up when they’re around others. Then teach them the technical stuff. DM Coop through Gym Owners United to get his free Energy and Attitude Assessment—link below. Links Gym Owners United Book a Call 0:01 - Intro 2:52 - Where to find potential coaches 8:06 - The personality assessment 12:02 - Dealing with burnout 17:08 - The problem with bad personalities

    23 мин.

  5. 12 ФЕВР.

    The Two-Brain Story: 10 Years of Solving Every Problem in the Gym Business

    Feb. 13, 2026, is Two-Brain’s 10th anniversary—a full decade of solving every problem in the gym business. In this special episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper tells the complete story of how Two-Brain Business became the biggest mentorship practice in the fitness industry. The journey started long before 2016. In 2005, Chris opened his first gym, and by 2008, he was broke, running two struggling locations and looking for part-time jobs in the newspaper. He couldn’t find a single example of someone making a real living as a gym owner. Then he found a mentor outside the fitness industry and started translating business lessons into gym-specific tactics. He published his first blog post on June 9, 2009, as a “love letter to future Chris”—sharing exactly what worked and what didn’t. By 2012, gym owners were flying him to Fort Lauderdale to speak. He self-published his first book, “Two-Brain Business,” which went on to sell 26,000 copies, becoming the bestselling fitness business book of all time. On Feb. 13, 2016, Chris officially launched Two-Brain Business with 52 gym owners who believed in the vision: make a difference, make a profit and make it home for dinner. Today, Two-Brain works with thousands of gyms worldwide, publishes the industry’s largest data set every year and runs the biggest gym business summit in the world. Tune in to hear the full origin story—and find out what’s ahead. Join Coop at the 10th annual Two-Brain Summit, June 6-7, 2026, in Chicago; get your tickets with the link below. Links Two-Brain Summit Tickets Gym Owners United Book a Call 1:05 - 2005-2015: Prehistory 1:12 - Opening a gym 6:28 - Hiring a mentor 18:09 - Publishing book No. 1 20:24 - Becoming a mentor 28:32 - 2016-2018: Early days 29:23 - The first Two-Brain Summit 35:57 - Building the “State of the Industry” report 39:43 - 2019-2021: Growth & lockdowns 43:39 - Certifying professional mentors 44:41 - 2022-2025: Additions and refinements 49:18 - 2026: 10th anniversary 49:33 - Leaving the CEO role 53:11 - The 10th annual Two-Brain Summit

    58 мин.

  6. 9 ФЕВР.

    Which Leadership Books Will Actually Help Your Gym Right Now?

    Different gym owners need different leadership books. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a simple plan to help you use the contents of any book to improve yourself and your business, and then he recommends specific books in each realm of leadership. Self-Leadership (to go fast, go alone): “Think Like a Monk” by Jay Shetty“The Creative Act” by Rick Rubin“Courage Is Calling” by Ryan Holiday“Dare to Lead” by Brené Brown “The War of Art” by Steven Pressfield“Drive” by Daniel Pink Team Leadership (to go far, go together): “Be the Unicorn” by William Vanderbloemen “Good to Great” by Jim Collins“Vivid Vision” by Cameron Herold“Leadershift” by John Maxwell  Peer Leadership (share the mission beyond your gym): “Influence” by Robert Cialdini “Building a StoryBrand” by Donald Miller“The Go-Giver” by Bob Burg and John David Mann “How to Win Friends and Influence People” by Dale Carnegie Tribe Leadership (influence your community at scale):  “The Wisdom of Joseph Campbell” by Michael Toms “The Dichotomy of Leadership” by Jocko Willink and Leif Babin “Enchantment” by Guy Kawasaki “Resilience” by Eric Greitens “Tribes” by Seth Godin  Plus, from Feb. 9 to 13, 2026, only, Coop is giving away free digital copies of his 10 books for gym owners. Go to Gym Owners United (linked below), DM him with your biggest challenge, and he'll send you the right book to start with. Links Gym Owners United Book a Call 1:56 - Your leadership diagnostic 6:31 - Self-leadership books 8:44 - Team leadership books 10:57 - Peer leadership books 11:58 - Tribe leadership books

    15 мин.

  7. 5 ФЕВР.

    $5,000 in Extra Gym Revenue in 30 Days—Without Paid Ads

    Could your gym use an extra $5,000 in revenue this month? In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares three proven tactics gym owners can use to generate more revenue from clients they already have: 🏁 Tactic 1: Run a Hyrox simulation or similar fitness race event. 🏋️‍♀️ Tactic 2: Launch a specialty program, such as weightlifting or running. ⬆️ Tactic 3: Sell upgrades to hybrid memberships with group and personal training. These three strategies combined can generate over $5,000 in additional gym revenue—with zero ad spend. Chris walks you through step-by-step execution plans for each tactic, including their exact pricing formulas. He's even got marketing checklists that will keep you on track and ensure success. Follow the steps and the revenue is yours. To get a free copy of the “How to Generate $5K Without Paid Ads” guide, DM Chris in Gym Owners United, linked below. Links Gym Owners United Book a Call 0:01 - Intro 1:19 - Hyrox simulation or event 10:56 - Run a speciality program 24:56 - Sell upgrades to memberships 35:34 - Get a copy of the guide

    38 мин.

  8. 2 ФЕВР.

    Why Gym Marketing Agencies Fail & What to Do Instead

    In the last year, three marketing agencies have asked Chris Cooper to buy them out—and dozens of others have disappeared. The average lifespan of a gym marketing agency is 18 months: They churn through gym owners, only to vanish, rebrand and repeat the cycle. In this episode of “Run a Profitable Gym,” Coop pulls back the curtain on why agencies keep failing, and then he lays out a better marketing plan for gym owners. He explains how agencies exploit gym owners who don’t understand marketing and often provide low-quality leads or clients who are attracted by unsustainable offers. The solution? Stop renting your marketing and build systems you own. Chris describes four battle-tested marketing funnels that have been refined across thousands of gyms worldwide: referrals, organic social media, content and paid ads. These funnels feed each other, and once they’re running, they’re yours forever. You'll have a world-class structure that will outlast any agency. Dive deeper into your marketing systems with Two-Brain’s free resources for gym owners, linked below. Links Book a Call Referral Funnel Guide Organic Social Media Guide Content Marketing Guide Paid Ads Guide State of the Industry Report More Free Tools Gym Owners United  0:00 - Intro 3:35 - Do you need more leads? 7:15 - Problems with agency results 10:24 - What works? The four funnels 15:06 - Build your funnels with a mentor

    18 мин.
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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Информация

  • Автор
    Chris Cooper
  • Годы выхода
    2015 - 2026
  • Выпуски
    1,1 тыс.
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Run a Profitable Gym
  • Сайт подкаста
    Run a Profitable Gym

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