AI is moving so fast that even people who work in the industry can't keep up with everything - and Cliff Worley says that's perfectly fine.In this episode of The Rundown with Ramon, I sit down with AI strategist, trainer and speaker Cliff Worley to talk about how entrepreneurs and business owners should actually approach artificial intelligence. We get beyond simply asking ChatGPT questions and dig into how AI can help with sales, meetings, email, marketing, data analysis, building software and improving the way your team works.One of my favorite ideas from Cliff is simple: don't try to transform your entire business with AI at once. Find one bottleneck and start there. What's consuming your time? What's slowing down your team? What process could become faster or smarter? Start experimenting with AI around that one problem and build from there.Cliff also shares why some of the most valuable AI experts inside a company may already be employees on your team, why businesses should encourage their people to have "AI playtime," and why he believes companies should use AI to make employees more capable instead of immediately looking for people to eliminate.But this conversation isn't only about AI.We talk about personal branding, entrepreneurship, taking risks, Cliff's experience working with Daymond John during the early days of Shark Tank, building an audience, why his speaking engagements grew his newsletter faster than hundreds of social videos, and why email is still king.And then we get into something I think is going to matter even more in the years ahead: human connection.As AI generates more content, more emails and more digital interactions, Cliff believes genuine relationships may become even more valuable. The goal shouldn't be to use AI so we can become machines. The goal should be to use AI to create leverage so we have more time for customers, family, friends, conversations and life.In this episode, we discuss:- Why it's okay to feel behind on AI- Cliff's concept of weekly "AI Playtime"- How to find the right first AI use case in your business- Using AI for sales calls, email, meetings and business analysis- Why your internal AI champion may already work for you- What Cliff learned working with Daymond John- Why email, websites and domain names still matter- How Cliff built his personal brand- Speaking versus social media for audience growth- AI search and the emerging importance of AEO- Why every entrepreneur should think like a publisher- Why AI should strengthen employees instead of automatically replacing them- Why human relationships may become more valuable as AI growsCliff Worley is an AI strategist and trainer who works with organizations and teams to help employees become more effective with tools including ChatGPT, Gemini, Claude and Microsoft Copilot.Learn more about Cliff at CliffWorley.com and subscribe to his AI Playtime newsletter at AIPlaytime.ai.Subscribe to The Rundown with Ramon for conversations about entrepreneurship, AI, marketing, leadership, personal branding and building a business that supports the life you want.
