Running in the Dark with Katherine George

Katherine George
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Running in the Dark is a podcast about business — not running. Hosted by Katherine George, a multi-award-winning social media marketing expert and founder of Oh So Social, this show shines a light on the unseen, unspoken, and often unexpected challenges of running a business. Through honest conversations, expert insights, and stories that go beyond the glossy highlight reels, Running in the Dark explores what it really takes to succeed — and survive — in the world of entrepreneurship. Whether you’re building your first startup, scaling an established brand, or navigating the daily chaos of self-employment, this podcast is your companion for the journey. Because in business, we’re all running in the dark sometimes.

  1. EP.17 You Will Have No Money

    08/21/2025

    EP.17 You Will Have No Money

    Everyone thinks when you’re working hard at running your business that you will have loads of money. The reality is often very different. In this episode, Katherine highlights the times when you will have no money as a business owner, as well as ways to prepare for them. Cash flow issues are the obvious one, but there's another time you will have less money that is rarely talked about, and often forgotten.

    11 min
  2. EP.16 Beware of Client Creep

    08/14/2025

    EP.16 Beware of Client Creep

    It happens to all of us. It’s the... “while you’re at it, could you...?” conversation that happens when you’re already halfway through a project or completing a service. Sometimes it’s a five-minute job, often it’s not, and you end up working extra for free. In this episode, Katherine explains the key to handling potential client creep – it's simpler than you might expect.

    11 min
  3. EP.15 Redefining Resilience with Lyssa-Fêe Crump | Career Success Beyond the Diagnosis

    08/07/2025

    EP.15 Redefining Resilience with Lyssa-Fêe Crump | Career Success Beyond the Diagnosis

    In this open and honest interview with Katherine, Lyssa-Fêe Crump shares her story, her experience living with a number of health challenges including PoTS, Ehlers-Danlos syndrome and Narcolepsy, and balancing these alongside her success in her professional life.  Lyssa's Links: https://www.linkedin.com/in/lyssafeecrump/ https://www.instagram.com/lyssacrump/ https://hiyield.co.uk/ https://www.potsuk.org/ https://www.ehlers-danlos.org/ https://www.narcolepsy.org.uk/

    1h 8m
  4. EP.14 Running a Business with Sjogren's Disease | An Interview with Katherine George

    07/31/2025

    EP.14 Running a Business with Sjogren's Disease | An Interview with Katherine George

    In the first of the interview episodes focusing on entrepreneurs who are balancing career success with health challenges, Katherine has volunteered as tribute to go first. Diagnosed with Sjogren’s Disease in 2022, she discusses how she has grown her business and how her health has impacted on how she's managed her agency since her diagnosis.

    57 min
  5. EP.13 Remember Why You Started

    07/24/2025

    EP.13 Remember Why You Started

    When you are running your own business, it’s important to remember one thing: the reason why you started. This reason is personal to you, whether you want to escape the 9-5, spend more time with your family or something else, but it should be something you remind yourself of frequently. In this episode, Katherine expands on this and explains why this is crucial as an entrepreneur.

    8 min
  6. EP.12 Take A Break

    07/17/2025

    EP.12 Take A Break

    It sounds obvious, but it is crucial as a business owner to actually take a break, book a holiday or give yourself time to rest. In this episode Katherine emphasises the importance of setting boundaries, avoiding burnout and making time to live your life away from work.

    6 min
  7. EP.11 You can fall out of love with your business

    07/10/2025

    EP.11 You can fall out of love with your business

    Your business is growing, developing and, from the outside, everything looks amazing. But, with growth comes change, and what happens when you actually start to fall out of love with your business, your work is giving you anxiety and you actually dread showing up to work? It’s rarely spoken about, but Katherine shares her very real experience of this, and how she changed things in order to fall back in love with her business again.

    15 min
  8. EP.10 Don't let anyone else's poor organisation stress you out

    06/26/2025

    EP.10 Don't let anyone else's poor organisation stress you out

    It happens to everyone in business. You’ve discussed a project or service, talked about prices and even sent the final confirmation and then – poof! - the customer ghosts you. You chase, you reach out, but you get nothing back. At some point down the line, they suddenly reappear and want to start tomorrow. In this episode Katherine shares how to handle this very common situation, rather than let panic set in.

    7 min
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About

Running in the Dark is a podcast about business — not running. Hosted by Katherine George, a multi-award-winning social media marketing expert and founder of Oh So Social, this show shines a light on the unseen, unspoken, and often unexpected challenges of running a business. Through honest conversations, expert insights, and stories that go beyond the glossy highlight reels, Running in the Dark explores what it really takes to succeed — and survive — in the world of entrepreneurship. Whether you’re building your first startup, scaling an established brand, or navigating the daily chaos of self-employment, this podcast is your companion for the journey. Because in business, we’re all running in the dark sometimes.

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