S04 E07 From Lead Capture to RealFlow: Reinventing Event Websites with Short-Form Video

In this episode Chris Wickson, co-founder of RealFlow, joins Adam to discuss the evolution from Akkroo — an enterprise lead capture solution — to RealFlow, an interactive short-form video product designed to humanize websites and guide visitors toward conversion.

They cover practical use cases for event organizers, onboarding and sponsorship pages, AI-assisted personalized video, measurement benefits like reduced bounce rate and increased time on site, and the ethical considerations around AI-generated avatars.