1 hr 19 min
S1 E3: Best Buy's TwelpForce with Evan Fry How To Kill A Lion
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- Marketing
In this episode, Jordan sits down with the incomparable Evan Fry, who is a veteran of CP+B and one of the best creative teachers in the advertising business. (This episode is especially a must-listen from junior and mid-level creatives.) Evan was the CD and creative lead on the 2010 Grand Prix Titanium winning idea: TwelpForce from Best Buy, which turned Twitter into a customer service tool long before social listening was really even invented. They discuss how the idea was made, but then quickly dive into Evan's creative process and, most importantly, some tips and tricks to being creative (as Evan was also Crispin's Executive Director of Creative Development for several years). Sprinkle in a few stories about CP+B/Miami back in 2003, an apology for hiring Jordan back in 2008, a few firings and a 'finding your tribe' lesson, and you've got a great hour of creative knowledge.
The best part...Evan is a creative giving tree, he wears his heart on his sleeve and tells it like it is, his superpower is 'smelling fear', and he sounds 'so Boulder' it's shockingly relaxing. This one was a lot of fun.
Best Buy's TwelpForce: Case Study Video
Evan Fry's free creative mentorship: Flying Nautilus
Special thanks to....
Storefront Music NYC for help with tracks and some sound design.
Allan Peck for lending me his versatile voiceover magic.
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Support this podcast: https://podcasters.spotify.com/pod/show/howtokillalion/support
In this episode, Jordan sits down with the incomparable Evan Fry, who is a veteran of CP+B and one of the best creative teachers in the advertising business. (This episode is especially a must-listen from junior and mid-level creatives.) Evan was the CD and creative lead on the 2010 Grand Prix Titanium winning idea: TwelpForce from Best Buy, which turned Twitter into a customer service tool long before social listening was really even invented. They discuss how the idea was made, but then quickly dive into Evan's creative process and, most importantly, some tips and tricks to being creative (as Evan was also Crispin's Executive Director of Creative Development for several years). Sprinkle in a few stories about CP+B/Miami back in 2003, an apology for hiring Jordan back in 2008, a few firings and a 'finding your tribe' lesson, and you've got a great hour of creative knowledge.
The best part...Evan is a creative giving tree, he wears his heart on his sleeve and tells it like it is, his superpower is 'smelling fear', and he sounds 'so Boulder' it's shockingly relaxing. This one was a lot of fun.
Best Buy's TwelpForce: Case Study Video
Evan Fry's free creative mentorship: Flying Nautilus
Special thanks to....
Storefront Music NYC for help with tracks and some sound design.
Allan Peck for lending me his versatile voiceover magic.
---
Support this podcast: https://podcasters.spotify.com/pod/show/howtokillalion/support
1 hr 19 min