Better: The Brand Designer Podcast

Jen Davis

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.

  1. 2 NGÀY TRƯỚC

    S12 E10: Diving into Octavo, a Thriller for Designers with Marty Neumeier

    *Pre-order Octavo on Amazon* Episode Description: In this week’s episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design, and his writing. Guest Name: Marty Neumeier Guest Website: martyneumeier.com Octavo Book: Pre-order on Amazon Substacks The Scarlett Files: martyneumeier.substack.comLevel C: levelc.substack.com 00:00: Intro & Minimind Wins From Past Students 07:55: Marty's Journey in Design and Writing 10:50: The Scarlet Files on Substack 11:19: The Origins of Graphic Design 12:58: Leonardo da Vinci's Influence 16:33: Challenges of Writing Fiction 18:49: The Intersection of Branding and Storytelling 26:20: Marketing Strategies for Authors 40:44: The Renaissance and Modern Story 43:36: The Aldine Press and Its Innovations 48:00: The Importance of Mentorship 52:31: Level C: Master Classes for Professionals 57:10: The Role of Testing in Design Links: The Design Minimind     • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025 Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well) Get 30% off of your HoneyBook subscription - The CRM I use in my studio.* Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.* Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.* Get 50% off your first year of Flodesk, my email marketing software.* *These are affiliate links which means I may earn a commission. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Hello June Creative Instagram The Design Minimind Join The Creative Diaries (my email list) Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

    1 giờ 5 phút
  2. 8 THG 10

    S12 E09: Demystifying SEO for Web Designers—SEO Q&A with Julia Bocchese

    *Submit your Spooky Client Stories* 👻 🕸️ This week, I chat (Q&A style) with Julia Bocchese who is an SEO (Search Engine Optimization) expert, to discuss SEO strategies tailored specifically for web designers. We talk about the challenges and misconceptions around SEO, including client communication, expectations, and the technical nuances of ensuring sites rank well on Google. Key topics covered include the importance of user experience, site speed, mobile design, image optimization, and the role of tools like Google Search Console and Google Analytics. The episode also addresses a bit about AI optimization as well. Guest Name: Julia Bocchese Guest Website: juliareneeconsulting.com Guest IG: @juliareneeconsulting SEO Tips for website designers: Read Blog Collaborations & Partnerships: Learn More Setting up Google Search Console: Watch Video 00:00: Intro, Minimind Reviews, & Spooky Client Stories 05:40: Understanding SEO for Web Designers  06:37: Client Communication and SEO Expectations  07:43: SEO Challenges for Designers  09:33: User Experience 10:35: Site Speed Optimization Tips  13:17: Mobile Design 18:26: Accessibility  22:33: Website Launch and SEO Considerations  26:54: Google Search Console and Analytics Setup  28:16: Connecting Google Search Console to Your Website  33:34: SEO Myths and Misconceptions  37:15: Blogging and AI Optimization for SEO  41:27: Ways to Work with Julia  Links: The Design Minimind       • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025 Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well) Get 30% off of your HoneyBook subscription - The CRM I use in my studio.* Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.* Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.* Get 50% off your first year of Flodesk, my email marketing software.* *Some are affiliate links* Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Hello June Creative Instagram The Design Minimind Join The Creative Diaries (my email list) Tags: designer, design, brand design, brand identity design, design studio, brand designer, better podcast, brand designer p

    45 phút
  3. 30 THG 9

    S12 E08: How to Scale Your Studio with White Label Design with Kayla Batista

    In this episode, I chat with Kayla Batista, owner of Brand Barista, all about her journey in the design industry and the unique dynamics of being a white label designer. Kayla shares her background, her transition from one-on-one client work to specializing in white label design, and the flexibility it brings, especially during challenging times. We delve into her business model, the nuances of pricing and process, and how to establish effective and respectful relationships between agency owners and white label designers. Kayla also talks about her course, 'The White Label Way,' and her upcoming Discord community, offering resources and support for designers interested in white label work. Whether you're looking to understand white label design or considering it as an income stream, this episode is packed with valuable insights. Guest Name: Kayla Batista Guest Website: brandbarista.co Guest IG: @brandbarista Guest Course: The White Label Way 00:00: Intro & Minimind Resource Library 03:00: Mini interview with my 5 yr old son Ryder 04:49: Kayla's Design Journey 06:44: Starting a Business Amidst Challenges 08:39: The Shift to White Label Design 09:25: Balancing Work and Personal Life 12:51: What is White Label Design? 28:58: Pricing Strategies for White Label Work 30:01: Custom Proposals and Client Communication 35:37: Building Long-Term Client Relationships 39:26: Company Culture and Team Respect 39:55: Kayla’s Course Info & Discord Community Links: The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025 Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well) Get 30% off of your HoneyBook subscription - The CRM I use in my studio.* Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.* Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.* Get 50% off your first year of Flodesk, my email marketing software.* *These are affiliate links which means I may earn a commission. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Hello June Creative Instagram The Design Minimind Join The Creative Diaries (my email list) Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

    46 phút
  4. 23 THG 9

    S12 E07: Launching a New CRM: Introducing Tezzera with Abbey McGrew

    *Join the Tezzera waitlist | Launching Fall 2025 In this episode, Abbey McGrew is back on the pod, all the way from Season 1! We discuss all the details of Abbey's latest venture, Tezzera, a CRM designed specifically for designers, tackling a major gap in the market. Abbey discusses the features of Tezzera, its development process, and her vision to make administrative tasks feel creative and on-brand. Tezzera is launching with beta testers in October, with the official launch planned for Nov. 00:00: Intro + Minimind Testimonials 05:51: Abbey’s Life Updates: Moving and Motherhood 11:10: Introducing Tezzera: A New Business Venture 24:25: The CRM Features it will include 36:55: Beta Testing and Launch Plans Guest Name: Abbey McGrew Guest Website: wayfairdesignstudio.com Guest IG: @wayfairdesignstudio Podcast: Design Unfiltered on Patreon and The Heart-Led Brand New CRM Launching Fall 2025 - Tezzera Join the Tezzera waitlist IG: @tezzera.co Episodes Mentioned: S10 E13: Maternity Leave, New Motherhood, & Mom/Design Biz Life - from Design Unfiltered with Abbey McGrew S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew Links: The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025 Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well) Get 30% off of your HoneyBook subscription - The CRM I use in my studio.* Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.* Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.* Get 50% off your first year of Flodesk, my email marketing software.* *These are affiliate links which means I may earn a commission. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Hello June Creative Instagram The Design Minimind Join The Creative Diaries (my email list) Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast

    41 phút
  5. 16 THG 9

    S12 E06: So You Want to Book Luxury Clients? These Are Your First Practical Steps with Bethany McCamish

    ✨ **Grab my Creative Direction template for FREE** ✨ Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) This week, I chat with Bethany McCamish, a speaker, author, podcast host, and design agency owner, about her multifaceted career journey. Bethany shares invaluable insights into attracting and serving luxury clients, the importance of personal branding, and the impact of authentic storytelling on social media. We both discuss practical advice on elevating your design business and positioning yourself in the luxury market. Guest Name: Bethany McCamish Guest Website: bethanyworks.com Instagram: @bethanyworksdesign TikTok: @bethanymccamish Podcast: Unbreakable Brands 00:00: Intro 02:59: Bethany's Career Journey 10:56: Booking Luxury Clients 13:06: Defining Luxury and Premium Clients 14:41: Avoiding Common Mistakes 17:18: Building Personal Connections 23:55: Importance of Messaging and Visuals 25:18: Curating Your Portfolio for Luxury Clients 27:43: Engaging Luxury Clients Through Content 37:55: Bethany’s Mentorship Programs for Designers Links: The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025 Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well) Get 30% off of your HoneyBook subscription - The CRM I use in my studio.* Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.* Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.* Get 50% off your first year of Flodesk, my email marketing software.* *These are affiliate links which means I may earn a commission. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Hello June Creative Instagram The Design Minimind Join The Creative Diaries (my email list) Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

    41 phút
  6. 9 THG 9

    S12 E05: Catch Up With Jen: My Wins and Struggles Recently

    In this solo episode, I wanted to switch gears and just have a fun little chat with you about life and discuss some current wins and struggles running a business and being a mom currently to little kids. I also discuss a new educational offer I'm creating in partnership with the Minimind—designed to help fellow designers scale their businesses more effectively. 00:00: Intro  00:56: Personal Life and Business Updates  02:33: Client Wins and Business Growth  06:38: Team Dynamics and Work Structure  14:53: Struggles and Challenges  22:31: Future Plans and New Offers My Recently Hired Bookkeeper: Website: www.balancedrootsbookkeeping.com IG: @balancedrootsbookkeeping Links: The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025 Get 30% off of your HoneyBook subscription - The CRM I use in my studio.* Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.* Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.* Get 50% off your first year of Flodesk, my email marketing software.* *These are affiliate links which means I may earn a commission. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Hello June Creative Instagram The Design Minimind Join The Creative Diaries (my email list) Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

    31 phút
  7. 2 THG 9

    S12 E04: Six Sneaky Places Design Businesses Leak Time & Money with Shannon Mattern

    ✨ Get access to my Creative Direction Figma Template for FREE ✨ Episode Description: In this episode, I chat with Shannon Mattern, a web design business coach and founder of the Web Designer Academy, to discuss her journey from corporate marketing to running a successful web design coaching business. Shannon shares the key turning points in her career, including how she identified and overcame six common areas where design businesses leak time and money and shares with us what those are. She emphasizes the importance of mindset, proper pricing, and setting boundaries to ensure profitability in your business. Guest Name: Shannon Mattern Guest Website: www.shannonmattern.com Guest Instagram: @shannonlmattern Shannon’s Course: Web Designer Academy Shannon’s Podcast: Profitable Web Designer 00:00 Intro and Creative Template Freebie Info 02:49: Shannon's Story 19:19: Identifying Time and Money Leaks 20:39: The Cost of People Pleasing 21:24: Setting Boundaries and Managing Scope 24:34: Perfectionism and Pricing Challenges 25:35: Client Feedback and Pricing Models 28:30: Empowering Clients with Choices 35:25: Mindset and Self-Concept in Business 37:43: Web Designer Academy Course Overview Links: The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025 Get 30% off of your HoneyBook subscription - The CRM I use in my studio.* Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.* Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.* Get 50% off your first year of Flodesk, my email marketing software.* *These are affiliate links which means I may earn a commission. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Hello June Creative Instagram The Design Minimind Join The Creative Diaries (my email list) Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

    41 phút
  8. 26 THG 8

    S12 E03: How to Use AI in Your Branding Business & The Future of AI in Boutique Branding with Liz Martinez-Nelson

    ✨ **Grab my Creative Direction template for FREE** ✨ Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below! 👉🏼 Grab the template here! — Coming Sept 1st! Episode Description: As the first guest of season 12, I talk with Liz from Favorite Things Studio to discuss the integration of AI (Artificial Intelligence) in brand strategy and design. Liz shares her journey from casting director to boutique brand designer, emphasizing the value of AI tools (ChatGPT being her bread and butter) for creating more efficient and high-quality outputs and how to use them elsewhere in your business and systems. We discuss all things skepticism and the advantages of using AI in the creative industry, and how AI is reshaping the way designers approach their projects. Liz also shares details about her Brand Strategy Purrr-fection course and how she's helping other designers master the fundamentals of strategic branding. 00:58: New Updates to the Upcoming Design Minimind Course 06:06: Liz's Journey to Brand Design 08:10: Starting from Scratch: Learning the Tools 14:06: Customizing AI for Your Business 19:16: The Future of AI in Brand Strategy 26:33: Leveraging AI for Client Questionnaires 29:09: Transparency with Clients About AI Usage 32:13: Exploring Visual AI Platforms 36:57: Creating Custom AI Workflows & Systems 40:30: Legal and Ethical Considerations of AI 43:16: Brand Strategy Purrr-fection Course Guest Name: Liz Martinez-Nelson Guest Website: www.favoritethingsstudio.com Instagram: @favorite.things.studio Liz’s Course: Brand Strategy Purrr-fection Links: The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025 Get 30% off of your HoneyBook subscription - The CRM I use in my studio.* Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.* Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.* Get 50% off your first year of Flodesk, my email marketing software.* *Some are affiliate links which means I may earn a commission. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Hello June Creative Instagram The Design Minimind Join The Creative Diaries (my email list) Tags: designer, design, brand design, design studio, design business, brand designer, better podcast, better designer podcast, logo design, brand identity design

    50 phút
4,6
/5
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Giới Thiệu

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.

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