S19 E01 Who Really Controls Your Algorithm Data?

Krisztian Kiraly is a specialist in AI-driven conversion rate optimization and personalization. Krisztian works at the intersection of AI, behavioral analytics, and digital strategy, helping businesses understand how artificial intelligence can predict user behavior and transform the way companies interact with customers online. He’s also known for making complex technology fun and engaging through his high-energy approach to education.

00:00 Intro

02:26 Our Guest

03:54 How does a small business leverage digital marketing without a big budget?

08:22 Top 5 KPI’s

12:17 Return on Ad Spend

18:09 Working with the Algorithm

20:20 What motivates buyers to buy online?

30:55 How do you get into the mind of the buyer?

38:55 5 Seconds to show your company

40:25 Who do you sell to?

43:21 Optimonk