Customer Growth Sessions

Intergrowth
  • 5.0(5개의 평가)
  • 마케팅
  • 매주 업데이트

Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.

  1. 5시간 전

    S3 EP15: Lessons from Building Multiple Million-Dollar Pet Food Brands with Jeremy Petersen from identity Pet Nutrition

    He built an $8.5M company in two years—then lost everything. Now he’s rebuilding from zero, on his own terms. In this episode of Customer Growth Sessions, Pat Ahern sits down with Jeremy Petersen from Identity Pet Nutrition to discuss what it really takes to rebuild a company after failure—and why he’s choosing to do it without investors, big salaries, or shortcuts. Jeremy shares the story behind his first company, Wild Calling, which scaled rapidly before financial struggles and internal decisions led to his departure and the company’s bankruptcy. He walks through the lessons learned from that experience and how they directly shaped the foundation of Identity Pet Nutrition. Throughout the conversation, Jeremy breaks down his contrarian approach to building a modern CPG brand—from hiring for grit over experience, to using digital marketing instead of a traditional sales force, to maintaining strict cost control in an inventory-heavy business. He also offers a candid perspective on private equity, explaining why many founders regret selling and how independent operators can compete without giving up ownership.   Want to dive deeper? Check out Identity Pet Nutrition and explore their products and mission. You can also connect with Jeremy on LinkedIn or read more of his thoughts on Substack.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

    37분

  2. 4월 15일

    S3 EP14: The Ins and Outs of Docuseries as a Marketing Strategy with Mason Duling from Almost Manic

    We welcome back Mason Duling for his second appearance to discuss the continued journey of building Almost Manic, a mental health-focused apparel brand rooted in storytelling and purpose. Mason shares insights from producing the *Beyond the Blur* docu-series, highlighting the connection between endurance racing and mental resilience. He also touches on the realities of content creation, the value of strong creative partnerships, and how strategic execution can turn a vision into meaningful brand impact. Whether you're building a brand or creating content, this episode offers practical takeaways on using storytelling to connect and grow.   Resources & Links: Almost Manic Website: https://almostmanic.com/ Beyond the Blur – Season One: https://almostmanic.com/pages/beyond-the-blur-season-one Optimal Focus Productions: https://optimalfocusproductions.com/ Apollo.io: https://apollo.io Fractured Atlas: https://www.fracturedatlas.org Watch Mason’s First Interview: https://www.youtube.com/watch?v=H38F4qST2kU Connect with Almost Manic: Instagram TikTok Facebook   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

    46분

  3. 4월 8일

    S3 EP13: SEO Shorts: Getting Quoted in Forbes Through Expert Commentary PR

    What if landing features in top-tier publications didn’t require a pricey PR agency?  Pat Ahern reveals a smarter, more scalable approach to digital PR using expert commentary. Instead of chasing relationships or relying on unpredictable traditional PR methods, brands can earn consistent media coverage by responding directly to journalists' requests. We explore how platforms like HARO, MentionMatch, and Qwoted unlock opportunities to get cited in major outlets like Forbes.   Pat also shares realistic expectations around success rates, time investment, and how even small wins can compound into powerful SEO growth over time. https://intergrowth.com/expert-commentary-pr/ https://intergrowth.com/seo/haro/   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

    10분

  4. 4월 1일

    S3 EP12: Conversion Rate Optimization in the AI Era with Krisztián Király from OptiMonk

    In this episode of Customer Growth Sessions, Pat Ahern sits down with Krisztián Király from OptiMonk to discuss how e-commerce brands can unlock more value from existing traffic through smarter conversion rate optimization.   Krisztián breaks down what CRO really means beyond surface-level tactics, emphasizing the importance of both quantitative and qualitative data analysis. He shares practical strategies for using tools like Google Analytics and Hotjar to identify funnel leaks, alongside techniques like customer feedback surveys and session recordings to uncover why users don’t convert.   Throughout the conversation, Krisztián highlights the importance of bridging the "physical gap" in online shopping through better visuals and AI chatbots, while diving into A/B testing best practices and the power of AI-driven personalization to boost revenue.   Exclusive Offer for Listeners: Use the coupon code customergrowthsessions at checkout to receive 20% off any OptiMonk subscription plan. This is a great opportunity for growing brands to implement AI-powered personalization and smart pop-ups at a discounted rate.   Want to know more about OptiMonk? Visit the official website and explore their AI-powered CRO tools, or connect with Krisztián on LinkedIn.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

    38분

  5. 3월 25일

    S3 EP11: Building a Scalable Intern System with Annamarie von Firley from Adventuretown Toy Emporiumium

    In this episode of Customer Growth Sessions, Pat Ahern sits down with Annemarie von Firley, founder and CEO of Adventuretown Toy Emporium, to discuss her innovative approach to building a thriving educational toy business. Annemarie shares how she developed a unique internship system that allows her to effectively find, vet, and manage interns while creating meaningful real-world learning experiences for students. She also dives into her sourcing strategies and management techniques that have supported the growth of her business. Throughout the conversation, Annemarie highlights the importance of balancing operational efficiency with mentorship and how empowering young talent can contribute to both company success and personal development. Visit the official website of Adventuretown Toy Emporium to learn more: Want to know more about Adventuretown Toy Emporium? Visit the official website and follow the brand on Instagram and YouTube Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

    33분

  6. 3월 18일

    S3 EP10: Teal Organizations with Benjamin du Haÿs from Baumier

    In this episode of Customer Growth Sessions, Pat Ahern sits down with Benjamin du Haÿs from Baumier to discuss his entrepreneurial journey and how he built a company around the principles of self-management. Benjamin shares the story behind Baumier, a brand focused on thoughtfully designed bikes and a values-driven team culture. He explains the concept of a teal organization and how self-management empowers individuals to take ownership and accountability within a company. Throughout the conversation, Benjamin also reflects on the challenges of navigating team dynamics without traditional hierarchies and contrasts the venture capital path with bootstrapping, highlighting the importance of balancing financial growth with the well-being of the team. This is the resource Benjamin mentioned for learning more about teal organizations and self-management: https://www.reinventingorganizations.com/ Want to know more about Baumier? To learn more about Baumier and follow the brand’s latest updates, visit the official Baumier website and follow the brand on Instagram. Connect with Benjamin on LinkedIn. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

    37분

  7. 3월 11일

    S3 EP9: Overcoming the Meta Ads Growth Plateau with Jonathan Spyralatos

    In this episode of Customer Growth Sessions, we sit down with Jonathan Spyralatos — better known as Jon the Freelancer — to unpack what it really takes to scale successfully with Meta ads. Jonathan breaks down the most common growth plateaus businesses face when running paid social campaigns and explains why increasing Average Order Value (AOV) is often the key lever for unlocking sustainable scale. He shares practical insights on overcoming creative fatigue, structuring ad accounts for performance, and adapting your marketing strategy to align with how Meta’s platform actually works. From breaking through scaling ceilings to building effective testing frameworks and avoiding costly management mistakes, this episode delivers tactical, actionable advice for brands looking to grow profitably without burning budget. Resources & Links Foreplay  https://www.foreplay.co/ Related episode: How Alberto Benhamu Used Amazon to Expand Shoozas Internationally Connect with Jonathan: Check out Jon’s website to learn more about his work and services. Follow him on Instagram for insights on scaling Meta ads and creative strategy.   Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

    40분

  8. 3월 4일

    S3 EP8: Exiting a Business via an Employee-Owned Trust with Tricia Salcido from Softstar Shoes

    In this episode of Customer Growth Sessions, Pat Ahern sits down with Tricia Salcido, CEO of Softstar Shoes, to explore the company’s remarkable journey — and its recent transition to 100% employee ownership. Tricia shares her personal background and the story behind Softstar Shoes, a values-driven footwear company known for its craftsmanship and community roots. She walks through the strategic and emotional considerations behind the company’s move to an employee-owned trust (EOT), explaining how the structure works and why it aligned so deeply with the founders’ long-term vision. This is the organization that Tricia mentioned that can help with setting up an employee-owned trust. https://project-equity.org/ Want to know more about Softstar Shoes? Visit their website here: 👉 Softstar Shoes Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

    32분
모두 보기(100개)

5
최고 5점
5개의 평가

소개

Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.

정보

  • 제작진
    Intergrowth
  • 방송 연도
    2023년 - 2026년
  • 에피소드
    100
  • 등급
    무삭제판
  • 저작권
    © Intergrowth
  • 웹사이트 보기
    Customer Growth Sessions