Small Business Strategy Podcast: Service-based Business and Non-Profits

S3 Build your Value with Client Relationships with Marina Skendzic

How do you prioritize your client experience? What is the relationship you want to have with your clients?

In the very first episode of Season 3, I sit down with Marina Skendzic to talk about the importance of a personal brand, how to stay in touch with clients in a significant way, and why it’s important to create an impactful client experience.

Marina is a wife, Realtor, Creative, and Investor. She is passionate about teaching people how to create generational wealth through real estate and financial literacy. In business, she is friendly and approachable, but when it’s time: she is not afraid to “show her teeth” in tough negotiations.

Specifically, we talk about:

- The importance of mentorship to help us evolve personally and professionally

- Tips for building valuable newsletters

- Creating personal touches that are valuable and matter to clients

- Marina’s journey with personal branding

Top 3 Business Challenges:

- Building systems in order to provide more consistent value (such as email lists, mailing system, having a CRM and actually working out of it, creation of customized buyer/seller guides, etc).

- Educating clients (on the crazy market, buyer education, interest rates). It can feel like information overload.

- Dealing with Imposter Syndrome in terms of stepping into her brand persona fully.

Resources mention in this episode:

  • Apply to be a Guest: ⁠https://www.honeybook.com/widget/Marketing_Service_BoutiqueLLC/cf_id/61e19d0206347604f7aa25c8⁠
  • Recent Projects- ⁠Portfolio: https://jacquelinefarkas.com/case-studies⁠

Connect with Marina Skendzic

- Instagram: www.instagram.com/realestatebymarina

- Website: www.realtormarinaskendzic.com

Business Resources

- Realtor Newsletter Template on Etsy: https://www.etsy.com/shop/MarinaPrintCreations

- Sign up for Marina’s newsletter: https://mailchi.mp/e2f083638e92/marinasemail

- 2022 Buyer’s Guide At-A-Glance: https://realtormarinaskendzic.com/buyers-guide/2022-buyers-at-a-glance/

Connect with Jacqueline Farkas

- Learn More: ⁠⁠⁠https://jacquelinefarkas.com/about⁠⁠⁠

- Instagram: ⁠⁠⁠https://www.instagram.com/jacquelinefarkas_/⁠⁠⁠

- LinkedIn:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.linkedin.com/in/jfarkas14⁠⁠⁠

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Attract more clients to your Small Business with binge-worthy content centered around your Brand Story. Contact us to Book your next Project: ⁠⁠⁠⁠⁠⁠⁠⁠https://jacquelinefarkas.com/contact⁠⁠⁠⁠⁠⁠