S3E1 - Intentional AI: Applying AI across the content lifecycle

In the Season 3 premiere of Discussing Stupid, Cole and Virgil kick off the new series Intentional AI: a season-long dive into how AI fits (and sometimes doesn’t even fit) into the stages of the content lifecycle.

Organizations are rushing to hand entire workflows over to AI… but without a clear plan, the results are messy at best and risky at worst. Instead of asking “what can AI do?”, this episode flips the question to “where does AI actually help?” by breaking down the real process first.

This first episode sets the foundation for the whole series. In the weeks ahead, each stage of the content lifecycle gets its own dedicated episode with real examples of where AI shines, where it fails, and how to use it responsibly. By following the series, you’ll walk away with a complete picture of how to maximize AI in your digital workflows without falling into the common traps.

In this episode, they explore:

• Why you should map your workflow without AI before adding automation
• The 5 stages of the content lifecycle where AI could be useful (research & analysis, content creation, content management & accessibility, SEO/GEO/AEO, & content personalization)
• How to spot which stages AI supports well and which it doesn’t
• Why teaching AI and understanding your process are inseparable
• The dangers of unchecked automation, from bad content to legal risk

Upcoming episodes in the Intentional AI series:

• Oct 14, 2025 — Research & Analysis
• Oct 28, 2025 — Content Creation
• Nov 11, 2025 — Content Management & Accessibility
• Dec 2, 2025 — SEO / AEO / GEO
• Dec 16, 2025 — Content Personalization
• Jan 6, 2026 — Front End Development & Wireframing
• Jan 20, 2026— Design & Media
• Feb 3, 2026 — Back End Development
• Feb 17, 2026 — Conversational Search (with special guest!)
• Mar 3, 2026 — Chatbots & Agentic AI
• Mar 17, 2026 — Series Finale & Tool Review

Whether you’re a marketer, strategist, or developer, this conversation is about making AI adoption practical, intentional, and less stupid.

Season 3 of Discussing Stupid is here! New episodes every other Tuesday starting now.

For more conversations about AI, digital strategy, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.

(0:00) - Intro

(1:17) - Organizations are rushing into AI without strategy

(3:25) - Effective AI requires training & process clarity

(4:37) - Series focus: Maximizing AI in your content process

(5:50) - Stage 1: Research & Analysis

(8:27) - Stage 2: Content Creation

(11:05) - Stage 3: Content Management & Accessibility

(13:10) - Stage 4: SEO, AEO, GEO

(16:10) - Stage 5: Content Personalization

(17:20) - Closing takeaways

(17:58) - Outro

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