S4E07: Predictive Text

S4E07: Predictive Text

2024 will be the year that broadcasters focus on driving greater revenues from their audiences on all platforms and seek to deliver more efficient workflows throughout their organization.

That is the view of Rob Ambrose, co-founder of one of the leading industry analysts, Caretta Research, and detailed in the first episode of the Making the Media Podcast of the new year.

This episode looks back on the major developments and trends of 2023 and assesses what are going to be the key developments in 2024 across the media landscape, including in general production and news.

Our Guest This Episode

Rob Ambrose

Rob is a consultant, industry analyst, writer, and technologist advising international broadcast and media companies, technology vendors, and industry associations.
He started in the analogue industry at the age of 15 in BBC local radio, going on to a wide range of production, technology, and consulting roles for tech vendors and broadcasters across Europe, MEA, and Asia. As co-founder of Caretta Research, Rob is working with the industry’s biggestand most-experienced team of media-tech analysts, helping buyers and vendors. Caretta Portal now provides the industry's best source of market data, product deployments, vendor news, and market sizing data.

In his consulting work, Rob has advised dozens of technology vendors and media/telco companies on go-to-market strategy, account planning, addressable markets, buyer cohorts, product and competitor information, as well as producing reports and advising investors. 

More Resources

For more on this topic, check out

How Real is the Move to the Cloud? – Avid’s VP of strategy, development, and alliances, Craig Dwyer, answers the big questions.

What’s New in Avid | Stream IO – Get the latest updates on Avid’s innovative ingest and playout software solution.

Contact Us

Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.

Credits

Host: Craig Wilson

Producer: Matt Diggs

Social: Wim Van den Broeck

Theme Music: Greg “Stryke” Chin