Grow Your B2B SaaS

Joran Hofman
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We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.

  1. S7E6 - How is AI Transforming Go To Market for B2B SaaS with Maja Voje

    9 SEPT.

    S7E6 - How is AI Transforming Go To Market for B2B SaaS with Maja Voje

    How is AI Transforming Go To Market for B2B SaaS? Inbound go-to-market for SaaS is undergoing a major transformation. What once relied on blog posts, lead magnets, and cold outreach is now powered by artificial intelligence. AI is no longer just a content assistant. It now fuels end-to-end workflows, drives strategy, qualifies leads, and personalizes outreach at scale. SaaS teams are deploying AI agents to track LinkedIn signals, automate follow-ups, and even manage outbound efforts. This evolution is unlocking new levels of speed and scale, but it also brings real risks if automation isn’t carefully managed. In this episode of the Grow Your B2B SaaS Podcast, Maja Voje breaks down how AI is reshaping inbound GTM. She shares what’s working today, where teams should stay hands-on, and how to build AI-assisted systems without losing the human connection that still drives trust in B2B. If you're building or scaling a SaaS product, this is your playbook for doing it smarter with AI. Key Timecodes (0:00) - Boosting AI Content Performance & Automating Founder Workflows (0:53) - What Is AI’s Role in SaaS GTM? [With Guest Maja Voje] (1:48) - Is Everything Dead? Why AI Agents Are the Future of SaaS Workflows (2:55) - Multi-Agentic Workflows Explained: Tools, Agents & Human Oversight (4:28) - Why You Must Earn the Right to Automate with AI (5:27) - SaaS Automation Gone Wrong: Avoiding Enterprise Pitfalls (6:15) - AI Agents: Build or Buy? Key Considerations for GTM Leaders (6:38) - Mapping GTM Workflows: LinkedIn, DMs, Offers & Content Ops (8:00) - Real-Life AI Marketing Automations You Can Use Today (9:43) - How Many AI Agents Do You Really Need for LinkedIn & Lead Gen? (11:08) - Iterating AI Models Post-Training: Prompts, Builders & Feedback Loops (12:55) - AI Costs, Compliance & Rollouts: From POC to Scalable Deployment (15:07) - Data Security in AI: The Case for 'Least Privilege' Access (16:04) - Rule of Thumb: Don’t Share Data You Wouldn’t Give a Friend (16:13) - Sponsor Spotlight: SaaStock Dublin—Investor Matchmaking + Discounts (17:22) - Inbound Marketing with AI: LinkedIn Trends & Time-Wasters to Avoid (18:54) - External vs Internal Knowledge Bases: Training AI Without Garbage Input (20:31) - Why AI Design Often Fails: Creatives, Claude vs ChatGPT & Brand Gaps (21:53) - LinkedIn AI Strategy: Commenting, Publishing & Legal Risks in the EU (23:30) - AI-Powered Outbound Marketing: ICP Scoring, Lead Research & Social Selling (25:52) - Training Your Team on AI: Avoiding Content Quality Pitfalls (27:26) - Human-in-the-Loop Design: What to Automate vs Delegate (28:43) - The AI-First Founder Mindset: Culture, Talent & Psychological Safety (31:20) - AI Implementation Choices: From Prototypes to Governance Guardrails (33:29) - PR & Leadership: Why 'We Replaced 7 People with AI' Is a Bad Look (34:10) - 2-Year AI Roadmap: Think Strategically, Reflect Often, Stay Safe (36:20) - Going from 0 to 10K MRR: Learn to Sell, Test Pricing, and Stay Focused (38:53) - Bootstrapping with AI: Don’t Waste Model Credits, Focus on ROI (39:32) - Scaling to $10M ARR with AI: Ecosystem Marketing & Creator-Led Trust (40:47) - Recap: AI Workflows, POCs, LinkedIn Automation & Strategic Thinking (42:35) - Connect with Guest Maja Voje on LinkedIn (42:58) - Subscribe to the GTM Strategies Newsletter on Substack (43:28) - Final CTA: Review the Show, Sponsor, Ask Questions, and Connect

    44 min
  2. S7E5 - B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey Gilkey

    19 AOÛT

    S7E5 - B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey Gilkey

    What’s the secret behind B2B SaaS sales growth and how can outbound strategies be used to scale revenue efficiently? When it comes to growing a B2B SaaS company, not all sales leads are created equal. Inbound leads, those who find you through marketing efforts or referrals, already have some level of trust. They’ve seen your website, maybe read a blog post or two, and are at least familiar with your brand. Outbound leads, on the other hand, have no idea who you are. You’re reaching out to them cold, and they’re likely skeptical from the start. That’s why trust becomes your most important asset in outbound sales. In this episode of the Grow Your B2B SaaS Podcast, brought to you by ⁠SaaStock⁠, Joey Gilkey, CEO of Titan X, explains that outbound sales require a different mindset. You're not just selling a product; you're building a relationship from zero. In outbound, your first impression matters more than ever. That process starts with establishing credibility right away. Without trust, even the best SaaS product won’t make it through the noise. As a valued listener of the Grow Your B2B SaaS podcast, we’ve got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders. Key Timecodes (0:00) – Introduction: Building Trust in Outbound vs. Inbound Sales (0:51) – Scaling Revenue in B2B SaaS: Proven Outbound Strategies (1:30) – Joey Gilkey’s Irresistible Offer for Increasing Connect Rate (1:55) – Joey’s Outbound Story: From Services Company to SaaS (3:00) – Launching TitanX: Zero to Five Million in 12 Months with Outbound (4:04) – The Compounding Effect of LinkedIn and Outbound Strategies (4:57) – Defining Outbound in the Modern B2B SaaS Context (5:53) – Common Challenges in Scaling Revenue for SaaS Companies (6:50) – The Four Fundamentals of Outbound: List, Message, Rep, Follow-up (8:21) – Importance of Targeting the Right Companies and Titles (9:44) – Structuring an Outbound Strategy for Success (10:42) – Accounts First, Then People: Tailoring Messaging to Personas (11:40) – Messaging That Resonates: Understanding Different Pain Points (12:35) – Evaluating Rep Performance and Funnel Math (13:24) – Follow-up Systems: The Buckets Framework (14:30) – Understanding the Six Buckets in Outbound Strategy (16:49) – Retargeting and Ads: Leveraging CRM Systems for Follow-up (17:34) – Choosing the Right Outbound Channels: Phone vs. LinkedIn (18:50) – Phone as the Tip of the Sphere: Conversational Advertising (20:10) – Scaling Outbound: The Advantage of High Connect Rates (21:07) – Combining Outbound and Inbound for Effective Nurturing (22:06) – Common Pitfalls in Outbound: Focusing Too Much on Meetings (23:13) – Surveying the Market: Understanding Buyer Readiness (24:57) – Phone Outbound as Advertising: Focusing on Conversations (25:14) – Handling Seasonality in Outbound: Deliverability vs. Receptivity (26:16) – High-Impact Tactic: Prioritizing Meaningful Conversations (27:41) – Apple's iOS Update: Impact on Outbound Phone Calls (29:05) – Future of Outbound: Predictions for the Next 2–3 Years (30:09) – Preparing for the Future: Self-Sourcing Pipeline & Sales Dev (32:50) – Advice for SaaS Founders: From $0 to $10K MRR (34:59) – Scaling from $100K to $10M ARR: Founder’s Key Strategies (37:04) – Final Thoughts: Best Practices in Outbound & Revenue Growth (40:22) – Conclusion: Key Takeaways and Recap (42:34) – Contact Information and Closing Remarks

    44 min
  3. S7E4 -  Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath Robinson

    12 AOÛT

    S7E4 -  Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath Robinson

    Are you wondering why Your SaaS GTM Isn’t Working, And How to Fix It with Operational Discipline? In today’s competitive business environment, success depends not just on great products, but on how effectively you bring them to market. Yet, many companies struggle with go-to-market (GTM) strategies that fall apart under pressure. Why? Because marketing and sales often operate in silos, pulling in different directions instead of working as a unified force. Think of it this way: marketing should act as the recon team, gathering intelligence, identifying opportunities, and setting the stage. Sales, on the other hand, is the strike team—responsible for execution and closing. When these two functions are misaligned or overloaded with conflicting motions, the result is confusion, inefficiency, and missed revenue. In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman sits down with Head of GTM Garrath Robinson to explore why most GTM strategies fail—and how a disciplined, military-inspired approach can help businesses stay focused, aligned, and ready to win. This episode is brought to you buy ⁠SaaStock⁠. As a valued listener of the Grow Your B2B SaaS podcast, we’ve got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders. Key Timecodes (0:00) – The Battlefield of Business (1:12) – Meet Garrath Robinson: From Combat Veteran to Growth Architect (1:39) – GTM Gone Wrong: Real-World Horror Stories (5:52) – What Is a Go-To-Market Motion, Really? (7:17) – When Motions Collide (8:33) – Leadership Fails and GTM Breakdown (13:26) – Inside the Strike Operating System (19:51) – Signal Calibration: Finding What Really Moves the Needle (22:47) – Marketing 2.0: From Arts & Crafts to Operational Powerhouse (26:09) – Avoiding the GTM Trap: Common Pitfalls to Watch For (31:43) – Give It Time: The Patience Behind Real Transformation (33:16) – The People Behind the Process (35:12) – Garrath’s Golden Rule: Discipline Over Dollars (36:41) – Building the Future: Gut Instinct, Fundamentals, and Human Connection (39:33) – Scaling Revenue: From 0 to $10K MRR and Beyond (44:15) – Wrapping Up: Key Takeaways + Connect with Garrath Robinson

    45 min
  4. S7E1 - How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn Lewis

    12 AOÛT

    S7E1 - How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn Lewis

    In the competitive world of Software as a Service (SaaS), partnerships can serve as a key driver of growth and revenue. However, many companies struggle to build successful partnerships due to a lack of strategic planning and understanding of the partnership landscape. In the first episode of the new Season 7 of the Grow Your B2B SaaS podcast, Joran Hofman sits down with KaraLynn Lewis, a Fractional GTM & Partnerships Leader known for “making friends for a living.” In this episode, KaraLynn explores the different types of SaaS partnerships, the challenges involved, and offers a step-by-step guide on how to build successful partnerships that drive business growth. Key Timestamps (0:00) - Introduction to Partnerships in SaaS with KaraLynn Lewis (0:58) - Guest Introduction: KaraLynn Lewis and Her Expertise in SaaS Partnerships (1:24) - Discussion on Partnership Failures and Lessons Learned (2:32) - Defining Partnerships in the SaaS Sector (3:24) - Common Types of SaaS Partnerships (4:48) - Distinguishing Between Referral and Affiliate Partnerships (6:45) - Reasons Why SaaS Partnerships Fail (9:47) - Steps to Set Up a Successful Partner Program (12:25) - Who Should Handle the Initial Stages of a Partner Program? (15:23) - Strategies for Making a Partnership Work (18:08) - Evaluating Partners Beyond Revenue Generation (21:18) - Scaling a SaaS Partner Program (23:03) - Examples of Successful SaaS Partnerships and Best Practices (25:23) - When to Start Investing in a SaaS Partner Program (28:30) - Key Advice for SaaS Partnerships: Quality Over Quantity (29:05) - Trends in SaaS Partnerships for 2025 (30:25) - Advice for SaaS Founders from 0 to 10K MRR (31:04) - Scaling from 10K MRR to 10M ARR: Key Strategies (32:35) - Preparing for the Future: AI and Partnerships

    37 min
  5. S7E3 - Building SaaS Partnerships That Actually Drive Revenue with Hugo Pereira

    5 AOÛT

    S7E3 - Building SaaS Partnerships That Actually Drive Revenue with Hugo Pereira

    Scaling a SaaS startup isn’t just about product-market fit or revenue numbers, it's about people, culture, and leadership. In this episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Hugo Pereira, the Co-founder of Ritmoo and author of Teams in Hell: How to End Bad Management, to discuss ways of building SaaS partnerships that actually drive revenue. If you’ve ever wondered why some startups skyrocket to $100 million ARR while others stall at $1 million, the difference often lies in what happens behind the scenes. Hugo has helped scale multiple companies and has seen it all the pitfalls, the patterns, and the principles that actually work. In this episode, brought to you by SaaStock, Hugo shares hard-earned insights for founders who want to scale with clarity, not chaos. As a valued listener of the Grow Your B2B SaaS podcast, we’ve got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders. Key Timecodes (0:00) - Introduction: Building Structure in Startups and the Importance of Customer Feedback (1:00) - Episode Overview: What SaaS Companies Fail to Do in Culture and Team Dynamics (1:10) - Guest Introduction: Hugo Pereira, Co-founder of Rytmo and Author of "Teams in Hell" (1:35) - Scaling Experience: Helping Companies Grow from $1 Million to $100 Million in Revenue (2:05) - Story of Startup Failure: Culture and Team Challenges in a B2B SaaS Company (3:14) - Founding Team Impact: Old-School Mindsets and Lack of Customer Validation (4:23) - Realities of Startup Culture: Authority-Driven Environments and Their Effects (5:40) - Importance of Early Culture: Building Trust vs. Toxicity from Day Zero (6:39) - Defining Culture: Values, Behaviors, Rituals, and Systems in an Organization (8:03) - Common Failures in Scaling: Process Breakdowns, Founder Control, Lack of Alignment (9:24) - Complexity of Scaling: Need for Structure and Clear Ownership in Growing Teams (11:27) - Misconceptions of Growth: Confusing Traction with Understanding and Clarity (12:06) - The Evolution of Startups: From Hustle to Frameworks and Repeatable Systems (13:38) - Importance of Alignment: The Why Now Story and Trust Building in Teams (14:56) - Customer Ties: The Role of Deep Customer Relationships in Scaling Success (17:57) - Feedback and Misalignment: Warning Signs of Cultural and Team Misalignment (19:20) - Remote Work Challenges: Maintaining Alignment and Feedback in Hybrid Setups (21:23) - Hero Culture Warning: Overworking and Glorifying Output without Results (22:00) - Scaling Trust and Accountability: Shared Expectations and Frequent Feedback (25:03) - Feedback Loops: Formal and Informal Check-Ins to Foster Open Communication (28:59) - Leadership Pitfalls: Behaviors That Can Kill Morale and Momentum (32:17) - Best Advice for SaaS Founders: Never Lose Sight of Your Initial Why (33:38) - Future of SaaS: Preparing for Slower Deal Cycles and Community Engagement (35:27) - Advice for Early-Stage SaaS: Prioritize Conversations Over Conversions (36:55) - Scaling to 10 Million ARR: Focus on Repeatable Motions and Community Building (41:15) - Where to Find Hugo's Book: "Teams in Hell" Available on Amazon

    43 min
  6. S7E2 - Why 80% of Outbound Sales Fails, and how to Fix It with Besnik Vrellaku

    22 JUIL.

    S7E2 - Why 80% of Outbound Sales Fails, and how to Fix It with Besnik Vrellaku

    Why 80% of Outbound Sales Fails, and how to Fix It? Outbound sales is one of the most powerful yet misunderstood channels for SaaS growth. Despite the growing popularity of automation tools and AI-driven messaging, most outbound efforts still fall flat. In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Besnik Vrellaku, founder of SalesFlow.io, to dissect exactly why outbound often underperforms and more importantly, how founders can fix it. Whether you're a SaaS startup trying to land your first 50 customers or a scaling team looking to build a repeatable outbound engine, this conversation delivers practical, no-nonsense insights you can use immediately. Besnik shares what’s broken in most outbound strategies, the mindset shift founders must adopt, the real economics behind outbound success, and how tools like AI and intent data are changing the game in 2025. If you’ve ever asked yourself “Does outbound still work?” this episode gives you the honest, data-backed answer. Key Timestamps (0:00) – Episode intro by Joran Hofman(0:52) – Guest intro: Besnik Vreljaku(1:32) – Icebreaker: "Worst cold outreach fail you’ve seen?"(3:11) – Does outbound still work? (Spoiler: Yes, but it’s evolving)(4:25) – Why SaaS founders should care about outbound (esp. bootstrapped)(6:10) – Case study: Niche ICPs (e.g., affiliate program migration)(7:40) – #1 Mistake: Low AOV ( shiny features)(14:13) – Step 2: Niche down ICPs + use social proof(14:38) – Step 3: Hyper-personalization (Custom variables > generic)(16:45) – Pro tip: Use AI (Claude, Warmly) for data enrichment(17:48) – Avoid fake personalization (e.g., fake logos)(20:04) – SalesFlow's benchmark: 35% reply rates(21:47) – Rejections: "No" is the start of the conversation(26:07) – Future trend: First-party data + AI prospecting(27:49) – Why LinkedIn > Email (email deliverability drop)(29:02) – $0–$10K MRR: Validate with outbound interviews or paid ads(30:48) – $10K–$10M ARR: Bet on people + brand momentum(32:12) – Expect compromises: AI competitors, pricing pressure(34:39) – Recap of key takeaways(36:19) – Connect with Besnik

    38 min
  7. S6E22 - How to grow your B2B SaaS to 10M ARR? Advice from 20 experts

    10 JUIL.

    S6E22 - How to grow your B2B SaaS to 10M ARR? Advice from 20 experts

    What does it really take to grow from $10K MRR to $10M ARR? That leap isn’t just big; it’s transformative. It marks the shift from being a scrappy startup to becoming a high-growth, scalable SaaS business with a repeatable revenue engine. In Season 6 of the Grow Your B2B SaaS Podcast, Joran Hofman, founder of Reditus, sat down with 20 industry experts: founders, operators, and advisors who have either made this leap themselves or helped others do it. Together, they explored what it really takes to scale successfully. In this special episode, we’ve compiled all 20 answers into one insight-packed session you can absorb in just 30 to 40 minutes. If you’re serious about scaling, this isn’t just worth your time; it could change your entire growth trajectory. Don’t miss it. Season 6 full episodes Episode 1: Kristi Faltorusso on Customer Success Episode 2: Aaron Ross on Predictable Revenue Episode 3: Clark Barron on Demand Gen Strategy Episode 4: Pablo Assensio on Product-Led Growth Episode 5: Peter Loving on UX and Revenue Episode 6: Tom Shapiro on SEO for SaaS Episode 7: Mina Golesorkhi on SaaS Hiring Episode 8: Johnny Staker on SaaS Growth Strategies Episode 9: Elliott Rayner on Strategic Storytelling Episode 10: Craig Brown on ICP and Messaging Episode 11: Ben Murray on Financial Strategy Episode 12: Nicolas Calabrese on International Expansion Episode 13: Kevin Lems on SaaS Pricing in the AI Era Episode 14: Ramly John on Onboarding Strategies Episode 15: Patrick Cumming on Paid Ads Episode 16: Zoltan Vardy on Founder-Led Sales Episode 17: Alexander Estner on Go-To-Market Playbook Episode 18: Frank Sonders on Go-To-Market Strategy Episode 19: Ezean and Oji Odeze on Product Management Lessons

    42 min
  8. S6E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts

    8 JUIL.

    S6E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts

    Are you a SaaS founder struggling to hit your first $10K in MRR? You’re not alone it’s the first major hurdle every SaaS founder faces: proving your product, landing real customers, and building traction. In Season 6 of the The Grow B2B SaaS podcast, Joran Hofaman spoke to 20 successful SaaS founders and experts who’ve been through it, and at the end of each interview, He asked them one question: “What’s your best advice for reaching $10K MRR?” This episode brings all their answers together into one powerful, no-fluff summary and before each expert speaks, he'll tell you which episode they’re from so you can check out their full story. If you’re growing a SaaS, this episode is packed with the insights you wish you had months ago. Key Timecodes (1:07) - Episode 1: Kristi Faltorusso on Customer Success(2:35) - Episode 2: Aaron Ross on Predictable Revenue(5:11) - Episode 3: Clark Barron on Demand Gen Strategy(6:20) - Episode 4: Pablo Assensio on Product-Led Growth(7:44) - Episode 5: Peter Loving on UX and Revenue(9:04) - Episode 6: Tom Shapiro on SEO for SaaS(10:29) - Episode 7: Mina Golesorkhi on SaaS Hiring(12:59) - Episode 8: Johnny Staker on SaaS Growth Strategies(14:12) - Episode 9: Elliott Rayner on Strategic Storytelling(16:42) - Episode 10: Craig Brown on ICP and Messaging(18:56) - Episode 11: Ben Murray on Financial Strategy(20:05) - Episode 12: Nicolas Calabrese on International Expansion(22:33) - Episode 13: Kevin Lems on SaaS Pricing in the AI Era(24:21) - Episode 14: Ramly John on Onboarding Strategies(26:09) - Episode 15: Patrick Cumming on Paid Ads(28:19) - Episode 16: Zoltan Vardy on Founder-Led Sales(29:36) - Episode 17: Alexander Estner on Go-To-Market Playbook(30:55) - Episode 18: Frank Sonders on Go-To-Market Strategy(32:12) - Episode 19: Ezean and Oji Odeze on Product Management Lessons

    31 min
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À propos

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.

Informations

  • Création
    Joran Hofman
  • Années d’activité
    2023 - 2025
  • Épisodes
    138
  • Classification
    Tous publics
  • Copyright
    © Joran Hofman
  • Site web de l’émission
    Grow Your B2B SaaS

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