Creatively Speaking | Weller Smith Design

LeAnna Weller Smith
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Weller Smith Design is a Full-Service Boutique Design Agency that provides print, branding, web design and strategy services. We pride ourselves in being the Boutique Agency of choice for Thought Leaders like you.

  1. S4E11 | Authenticity in Publishing: Minaa B.'s Path to 'Owning our Struggles'

    28 MAY

    S4E11 | Authenticity in Publishing: Minaa B.'s Path to 'Owning our Struggles'

    In this episode of Creatively Speaking: Food for Thought, therapist and author Minaa B. shares her transformative journey from childhood aspirations to the release of her book "Owning Our Struggles: A Path to Healing and Finding Community in a Broken World." As the founder of "I'm So Mature," a media company that fuses pop culture with personal healing, Minaa discusses her insights into mental health, authentic publishing, and strategic book marketing. Interested in self-publishing work of your own?  Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here:  https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc Key Takeaways: It is critical that authors stay true to their authentic voices in the face of industry pressures. This authenticity can lead to genuine connections with audiences. Community-focused healing and understanding collectivism can play a pivotal role in emotional growth and self-discovery. Securing a literary agent can be an intricate and nuanced process; personal referrals and supportive team members can make a huge difference on an author’s publishing journey. Pre-orders, strategic media placements, and leveraging podcasts to enhance book visibility and sales are all effective book marketing strategies that could make the difference in how successful a book is. Art and entertainment can serve as powerful tools for emotional growth and healthy escapism. Join us for an inspiring conversation that delves into the intersections of mental health, media, and personal development, offering fresh perspectives and practical insights for aspiring authors and mental health advocates alike. Connect with Minaa B. Website: www.minaab.com Instagram: @minaa_b Book: “Owning Our Struggles”  Substack: “I’m So Mature”

    53 min
  2. S4E10 | Jessica Freeman's Journey with Type One Diabetes and Self-Publishing Success

    17 MAY

    S4E10 | Jessica Freeman's Journey with Type One Diabetes and Self-Publishing Success

    Join us on this episode of Creatively Speaking: Food for Thought, as we dive into the remarkable journey of Jessica Freeman, a seasoned web designer who added “published author” to her title.  Interested in self-publishing work of your own?  Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here:  https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc In this episode, Jess shares her inspiring story of navigating life with Type 1 Diabetes and how her personal experiences led to the creation of her book, "The Type One Life." Discover how she used creative social media tactics along with her professional skills in web design and SEO to support her self-publishing success and book promotion strategies. Key Takeaways It’s important to be open to new paths and opportunities! Simple suggestions from friends can spark an unexpected journey into writing. Sharing personal experiences, especially when living with a chronic condition, can foster community support and provide invaluable resources to others facing similar challenges. SEO and web design can play a crucial role in book promotion and ensuring its visibility. Book promotion without a dedicated social media presence is possible! By using tools like LinkedIn effectively, authors can develop organic community support. Understand your target audience and how to effectively engage with them through tailored outreach efforts. Tune in to be inspired by Jessica's journey and learn how to harness your own untapped potential to share your story and make a meaningful impact. Follow Creatively Speaking with Weller Smith Design on Spotify or YouTube Connect with Jess: Website: www.thetype1life.com Instagram: @jesscreatives LinkedIn: www.linkedin.com/in/jessfreeman

    57 min
  3. S4E9 | Building a Unicorn Team: How to Achieve Flow State and Make Big Things Happen with Jen Kem

    18 MAR

    S4E9 | Building a Unicorn Team: How to Achieve Flow State and Make Big Things Happen with Jen Kem

    Join us on this episode of Creatively Speaking: Food for Thought, as we delve into the transformative power of Jen Kem’s book, Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success, a tool that has fueled the success of iconic brands like the Oprah Winfrey Network and Oracle. Discover Jenr's journey from corporate corridors to entrepreneurial ventures and how her Master Brand Institute empowers creative leaders worldwide. Key Takeaways: By harnessing the power of your Unicorn Team, you can foster a thriving ecosystem of creativity and innovation. Identifying your leadership type is essential for launching successful projects and transforming creative visions into reality. By assessing your team holistically, you can reimagine ways to rally people around your vision. Navigating the book publishing world is challenging, but there is triumph to be found. Strategic frameworks can guide problem-solving and innovation, enhancing both personal and professional growth. Tune in to explore the power of innovative leadership and learn how to dream bigger in your personal and professional life. Don't miss out on this opportunity to unlock the secrets of high-performing teams with Jen Kem. Buy your copy of Unicorn Team at www.unicornteambook.com Connect with Jen: Website: www.jenniferkem.com Instagram:@jennifer.kem Interested in self-publishing work of your own?  Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here:  https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc

    33 min
  4. S4E8 | The Making of McAtlas: Beyond the Big Mac with Gary He's Self-Publishing Journey

    10 MAR

    S4E8 | The Making of McAtlas: Beyond the Big Mac with Gary He's Self-Publishing Journey

    Join us on this episode as we chat with Gary He, a James Beard award-winning photographer and food writer, who takes us on his journey of bringing his self-published masterpiece, McAtlas: A Global Guide to the Golden Arches, to life.  Gary shares his extraordinary global exploration captured in his self-published book, McAtlas, where he delves into the unique cultural adaptations of McDonald's menus in over 50 countries. Throughout the episode, listeners will uncover the creative blend of photography, gastronomy, and cultural anthropology that brings this project to life, as well as the challenges and triumphs of self-publishing—from the innovative burger-shaped design of his book to the logistics of printing and distribution. For aspiring self-publishers, Gary's story is a treasure trove of inspiration and practical advice. From navigating the logistical hurdles of printing in China to crafting grassroots marketing strategies in America, Gary offers a candid look at the challenges and triumphs of self-publishing. Learn how to leverage media and social platforms to amplify your project's reach and the importance of patience and resilience in achieving success. Key Takeaways: Apply your skills and connections to bring your vision to fruition.  Self-publishing comes with many creative and logistical challenges, so be flexible. Authors can build a community-driven buzz around their project by focusing on grassroots marketing efforts and leveraging local networks to promote a self-published work. Focus on growth and build relationships with local retailers for ongoing success. Resilience and creativity can turn a passion project into a successful venture! Tune in and be inspired by Gary's incredible journey from concept to publication, and discover the endless possibilities of turning passion into print. Whether you're a fast-food aficionado, a budding self-publisher, or simply curious about cultural storytelling, this episode is packed with insights and inspiration. Interested in self-publishing work of your own?  Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here:  https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc Connect with Gary: www.garyhe.com instagram.com/garyhe Order your copy of McAtlas at www.mcatlas.com!

    49 min
  5. S4E7 | From Catering to Substack and Cookbooks: Caroline Chambers' Story of Passion and Perseverance

    3 MAR

    S4E7 | From Catering to Substack and Cookbooks: Caroline Chambers' Story of Passion and Perseverance

    Join us on this episode as we chat with NYT best-selling cookbook author Caroline Chambers. Caroline's story highlights resilience, adaptability, and community building.  From her early days writing recipes for test kitchens and wine advertorials, the founding of her catering business, Cucina Coronado, 2020 and her pivot, how she started her Substack, and the success of her recent cookbook, “What to Cook When You Don’t Feel Like Cooking”, we cover it all! Caroline shares insights on the challenges of publishing, the evolution of food media, and her career-shaping opportunities, including her first cookbook, “Just Married”. Discover her strategies for successful pre-order campaigns, genuine audience engagement, and some behind-the-scenes of a multi-week best-selling cookbook. Key Takeaways: Adaptability is key in building a successful career in the food industry. Cookbook writing and publishing can include a lot of creativity! Authenticity and community are more important than ever. Platform and proof of concept are helpful to secure a book deal.  A team is important to navigate the publishing world. This is a must-listen for content creators who want to grow an audience, publish a cookbook, or start a Substack. Connect with Caroline! Website: www.carolinechambers.com  Instagram: @carochambers  Substack: www.whattocook.substack.com  Interested in self-publishing work of your own?  Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here:  ⁠https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc⁠

    53 min
  6. S4E6 | The Social Club: Fostering Food Writing Communities with Amanda Polick

    23 FEB

    S4E6 | The Social Club: Fostering Food Writing Communities with Amanda Polick

    In this episode of "Creatively Speaking," join us as Amanda Polick, a cookbook and food memoir coach, takes us on her journey from the comedy stages of Second City to the editorial offices of Cooking Light magazine. Discover how Amanda's diverse background in comedy, acting, and editorial work has shaped her unique approach to supporting aspiring food writers. Through her experiences, she illustrates the power of community and collaboration in the often solitary journey of writing. Interested in self-publishing work of your own?  Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here:  https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc Listeners will gain valuable insights into unleashing creativity in the culinary world and beyond. Amanda shares her wisdom on embracing curiosity and adaptability, emphasizing the importance of a growth mindset in unlocking unforeseen opportunities. Learn how to break out of comfort zones, form supportive networks, and overcome self-doubt to embrace your authentic voice and pursue your passions fearlessly. We also explore the creation of the Social Club, Amanda’s vibrant community for food writers seeking mentorship and camaraderie. Amanda's commitment to inclusivity shines as she provides guidance on navigating challenges in the writing process, crafting compelling book proposals, and embarking on a fulfilling creative journey. Key lessons from this episode include: 1. The power of community and collaboration in the creative process. 2. Embracing a growth mindset to unlock new opportunities and skills. 3. The importance of authenticity in finding and using your unique voice. 4. Navigating the challenges of book proposals and writing journeys. 5. The value of creating supportive networks to overcome self-doubt and fear of comparison. Join us for an inspiring conversation filled with practical advice and encouragement for writers at any stage of their creative journey. Connect with Amanda: Website: https://www.amandapolick.com/ The Social Club: https://www.amandapolick.com/social-club Instagram: @amandapolick #CulinaryCreators #FoodWriting #WritingCommunity #CreativeSuccess #CookbookCoach #WSDRocks #FoodMemoir #AmandaPolicksSocialClub #CreativeJourney #ContentCreators #FoodBlogging

    1 h y 1 min
  7. S4E5: Crafting a Culinary Legacy: Mel Gunnell's Self-Publishing Success

    17 FEB

    S4E5: Crafting a Culinary Legacy: Mel Gunnell's Self-Publishing Success

    In this inspiring episode of "Creatively Speaking Food for Thought," LeAnna sits down with Mel Gunnell, the founder of Mel's Kitchen Cafe and a pioneer in the world of food blogging.  Interested in self-publishing work of your own?  Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here:  https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc? Seventeen years ago, Mel embarked on a journey from her faux farm in Idaho, balancing family life and her burgeoning passion for food blogging. Today, she stands at the helm of a multimedia empire, with a successful food blog and a high-quality cookbook that has captured the hearts of many. Mel shares her remarkable story of turning a simple hobby into a thriving business, offering invaluable insights into the world of food blogging, self-publishing, and authentic marketing strategies. This episode is a must-listen for anyone looking to transform their passion for food into a tangible, successful venture. Key Takeaways: 1. The Power of Authenticity: Mel emphasizes the importance of staying true to oneself while navigating the ever-evolving digital landscape. She shares her experience of maintaining authenticity in her brand and how it has been pivotal to her success. 2. Building a Supportive Team: The journey of creating a high-quality cookbook is not a solo endeavor. Mel discusses the significance of finding the right team that aligns with your creative vision and can offer honest feedback, support, and expertise. 3. Crafting a Unique Product: From selecting paper textures to cover materials, Mel details the meticulous process of creating a cookbook that stands out in a crowded market. Her story highlights the importance of attention to detail and creative vision in producing a unique product. 4. Effective Marketing Strategies: Mel opens up about her marketing journey, from leveraging social media platforms to hosting heartfelt in-person events. Her approach focuses on fostering genuine connections with her audience, ensuring that her marketing efforts resonate with her brand values. 5. Navigating Distribution Challenges: Mel shares her insights into book distribution, discussing the pros and cons of a direct-to-consumer approach. Her experience offers valuable lessons for aspiring self-published authors. Connect with Mel: Website: https://www.melskitchencafe.com/ Cookbook: https://melskitchencafeshop.com/ Instagram: @melskitchencafe #FoodBlogging #SelfPublishing #CookbookCreation #AuthenticBranding #DigitalEntrepreneur #WSDRocks #FoodBloggerTips #PublishingSuccess #SelfPublishedCookbook

    54 min
  8. S4E4: Navigating the Cookbook Landscape: Insights from Maggie Green

    9 FEB

    S4E4: Navigating the Cookbook Landscape: Insights from Maggie Green

    In this episode of "Creatively Speaking: Food for Thought," we delve into the inspiring journey of Maggie Green (she/her/hers), host of the “Cookbook Love” podcast, who transitioned from a private chef to a celebrated cookbook author.  Interested in self-publishing work of your own?  Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here:  https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc? Listen in as Maggie shares her serendipitous experience of collaborating on the 75th-anniversary edition of the iconic “Joy of Cooking,” highlighting the transformative power of volunteering and networking in the culinary world. This conversation is a beacon of hope for late bloomers in the publishing industry, offering practical advice and inspiration to turn culinary passions into published realities. Key Takeaways: Volunteering and networking can be invaluable experiences leading to unexpected opportunities in the culinary and publishing worlds. It is important to distinguish between the different publishing routes before selecting the best one for you and your book. Creatives can utilize many different tools such as Canva or InDesign to bring their cookbook visions to life You can gain significant support on your publishing journey by building a strong platform and engaging with your audience. Rejection can be challenging, but remembering to embrace your unique culinary voice to create meaningful connections with readers is vital, even during these difficult times. Join us as Maggie Green shares her invaluable insights and encourages listeners to embrace their culinary dreams confidently and creatively. Connect with Maggie! LinkedIn:www.linkedin.com/in/maggie-green-rdn/ Confident Cookbook Writer Free FB Group:www.facebook.com/groups/cookbookwriters Waitlist for Cookbooks on KDP:www.cookbookwritersacademy.com/kdp

    53 min
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Weller Smith Design is a Full-Service Boutique Design Agency that provides print, branding, web design and strategy services. We pride ourselves in being the Boutique Agency of choice for Thought Leaders like you.

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