26 episodes

Actionable advice for bootstrapped SaaS founders from coaches and consultants about startup scaling challenges, building remote teams, leadership, getting unstuck, founder personal growth and more. 


Connect with me at natalieluneva.com

SaaS Boss Natalie Luneva

    • Entrepreneurship
    • 5.0, 36 Ratings

Actionable advice for bootstrapped SaaS founders from coaches and consultants about startup scaling challenges, building remote teams, leadership, getting unstuck, founder personal growth and more. 


Connect with me at natalieluneva.com

    025 - When to Stop Coding Yourself and How to Manage Remote Developers, with Victor Purolnik

    025 - When to Stop Coding Yourself and How to Manage Remote Developers, with Victor Purolnik

    In this episode of SaaS Boss show I interview Victor Purolnik, a developer and entrepreneur who’s been in remote product development for almost a decade.






    Victor Purolnik is a developer and entrepreneur who’s been in remote product development for almost a decade. Since 2015, he’s using his vast knowledge about working with Eastern European developers to help founders launch and scale successful software products.






    In this episode we discuss:


    1. Signs that show when to stop coding yourself


    2. What to hand out first


    3. Hiring Options - What’s the best for Whom?


    4. Mindset Shift


    5. How to prepare documentation


    6. How to manage remote developers


    7. Remote culture


    8. Finding remote developers






    To join the mastermind community I mentioned in the intro fill out your info here: https://forms.gle/MybVDU8tje1vpSEP6

    • 50 min
    024 - How to Stop Churn and Get Forever Customers, with Austin Ford

    024 - How to Stop Churn and Get Forever Customers, with Austin Ford

    In this episode of SaaS Boss show I interview Austin Ford about How to Stop Churn and Get Forever Customers using challenge funnels.






    In this episode we discuss:


    -How to get customers to pay for your "Free" Trial


    -How to create a powerful "Aha" experience for new customers to understand the full benefit of your software


    -How to outspend your competitors to acquire new customers without using your own funds






    Book mentioned:


    Retention Point by Robert Skrob

    • 24 min
    023 - How Your Onboarding Affects Retention and How You Can Improve It, with Emilia Korczynska

    023 - How Your Onboarding Affects Retention and How You Can Improve It, with Emilia Korczynska

    In this episode of SaaS Boss show I interview Emilia Korczynska about how your onboarding affects retention and how you can improve your retention.






    In this episode we discuss:


    The median annual churn rate for SaaS businesses under $10 million in revenue is 20%. Good churn rate is 5-7% annually. This means 0.5% churn on a monthly basis. In other words, this means losing approximately 1 in 200 customers, or losing $1 out of $200.


    Majority of founders aren't there yet.


    Personalize - only 40% use a welcome screen, treat different personas differently to maximize retention and key feature activation.


    Use video - under 20% use video


    Use interactive walkthoughs on the welcome screens - only 24% of SaaS tools use interactive walk through


    Retaining customers during the crisis: use in-app communication, monitor client behavior like not logging in, offer extra help and get your customer success to step in and help users keep achieving their goals, invite users to jump on the call.

    • 20 min
    022 - How to use cold email outreach to predictably fill your pipeline with sales meetings, with Morgan Williams

    022 - How to use cold email outreach to predictably fill your pipeline with sales meetings, with Morgan Williams

    In this episode of SaaS Boss show I interview Morgan Williams where he shares with us his process to doing cold email outreach effectively that gets people to respond and increase SaaS sales.






    The things we discuss:


    -A 3-step process for building a winning cold outreach campaign


    -Two things you can do to immediately improve your response rate


    -How to use AIDA to turn cold emails into sales meetings - copywriting formula - copywriting framework, sales letter framework


    -Tools for email finding software and email sending software and followup


    -Biggest problems founders make is not send enough emails and not following up more often


    -What to do when someone responds?


    Setting up email authentification


    Warming up the domain - start with 10-20/day and ramp up to 160/day.


    Crafting emails






    Books mentioned in this episode:


    Ca$hvertising by Drew Eric Whitman


    My Life in Advertising and Scientific Advertising by Claude Hopkins


    Breakthrough Advertising by Eugene M. Schwartz

    • 40 min
    021 - 10 Secrets to Designing the Ultimate SaaS Website Homepage, with David Katic

    021 - 10 Secrets to Designing the Ultimate SaaS Website Homepage, with David Katic

    In this episode of SaaS Boss show I interview David Katic about secrets to designing best converting SaaS website. The 10 secreats we discuss are:


    -Articulate your perfect customer


    -Gathering customer data


    -Segment and filter


    -Authority and expertise


    -Social proof


    -Scarcity (not the cheesy one)


    -Story


    -Processes


    -Great offer


    -Follow key design principles






    Get free downloadable guide that summarises the 10 secrets we discussed:


    https://www.digitalgrowthgenius.com/free-guides/






    David's tool to diagnose the key problems on a website:


    https://www.digitalgrowthgenius.com/diagnose/






    David's YouTube channel:


    https://www.youtube.com/channel/UC0txIps02TkeSLij0gFV2jQ

    • 55 min
    020 - Churn Due to COVID-19 and Quick Idea How To Help With Subscription Cancellations

    020 - Churn Due to COVID-19 and Quick Idea How To Help With Subscription Cancellations

    In this episode of SaaS Boss show I share a quick idea how you can keep customers who are affected by Coronavirus and want to cancel their subscription and instead keep them as your customers.

    • 4 min

Customer Reviews

5.0 out of 5
36 Ratings

36 Ratings

Alax J. Prov ,

Love you Skas Team

Team management is a big one, look forward to learning more on growing remote SaaS teams.

KavinRHall ,

Great Podcast

Love how the interviews are not with other SaaS founders, because their views are very much one-sided.

15onBL ,

Informative and knowledgeable

Great insight for any SaaS founder.

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