SaaS Builder Podcast

Randy Wootton, Maxio CEO
SaaS Builder Podcast

Being a SaaS founder is hard. Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot! There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there. The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders. Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS. No fluff. No filler. Just the conversations that move your SaaS business forward. --- P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com. Produced by I Hear Everything

  1. Navigating Uncertainty: Lessons in Leadership with Chris Heaslip

    NOV 13

    Navigating Uncertainty: Lessons in Leadership with Chris Heaslip

    This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Chris Heaslip, a four-time Founder and Executive Chairman. Randy and Chris talk the importance of unlocking team potential and the critical competencies required for leadership success. Chris shares insights on personal development, emphasizing that taking jobs for learning rather than just for money can significantly shape one's career trajectory. Chris also discusses the unique role of an executive chair, and the necessity of adaptability in leadership, particularly during times of transition, to foster a culture of growth and development.   Expert Takeaways The importance of learning and developing competencies at every stage of your career. Transitioning from a comfortable career in accounting to a chaotic startup environment requires courage and adaptability. The role of an executive chair is not just oversight but also mentorship and guidance for the CEO. Companies should focus on developing internal talent to align with their unique culture and values. Reading books and sharing insights can significantly impact personal and professional growth. Creating a culture that prioritizes continuous learning leads to better employee retention and satisfaction. Timestamps (00:00) Intro (00:14) Meet Chris: A Journey from CPA to Entrepreneur (00:57) The Transition from Accounting to Tech Entrepreneurship (02:14) Discovering the Challenges of Scaling in Accounting (05:30) Learning and Growing: Chris' Mindset (09:46) The Importance of Competencies in Career Development (26:29) Investing in Your Team: Unlocking Potential (32:13) Understanding the Role of an Executive Chair (41:22) Navigating the Relationship Between CEO and Executive Chair Links Maxio Upcoming Events Maxio Institute Report Randy Wootton LinkedIn  Chris Heaslip LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    45 min
  2. From Growth at All Costs to Efficient Growth: Adapting Your Sales Strategy with Pete Kazanjy

    NOV 6

    From Growth at All Costs to Efficient Growth: Adapting Your Sales Strategy with Pete Kazanjy

    This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Pete Kazanjy, entrepreneur, author, and early stage GTM expert. Exploring the evolving dynamics of sales in the tech industry, Pete and Randy discuss the current sales landscape and the challenges faced by organizations in adapting to rapid changes. They also discuss the 'Sales Performance Gap,' a phenomenon that refers to the disparity between sales expectations and actual outcomes, and why sales leaders need to recalibrate their strategies for the current market environment. Pete emphasizes the importance of proactive sales management and accountability and argues that the era of unrestrained growth is behind us, with organizations now needing to focus on efficient growth and sustainable practices.  Expert Takeaways  In today’s evolving market, understanding the sales performance gap has become crucial for CEOs and sales leaders. The shift from growth at all costs to efficient growth requires a reevaluation of expectations across the sales organization. Sales management is not just about encouragement; accountability and structured performance management are essential. Establishing clear expectations for customer-facing activities can significantly enhance sales performance outcomes. Social media's influence on sales professionals can create unrealistic expectations, necessitating proactive management. Effective sales management training is key to developing high-performing sales teams in today's market. Timestamps (00:04) Introduction to SaaS Expert Voices (00:12) Meet Pete Kazanjy: Sales Expert and Author (01:19) The Sales Performance Gap Presentation (05:14) Understanding the Current Go-To-Market Reality (12:22) Navigating Changing Assumptions in Sales (37:10) The Importance of Customer-Facing Meetings (36:54) Favorite Metrics and Influencers in Sales Links Maxio Upcoming Events Maxio Institute Report Randy Wootton LinkedIn  Pete Kazanjy LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    46 min
  3. Lessons from the SaaS Trenches: Adapting to a Changing Market with Roee Hartuv

    OCT 30

    Lessons from the SaaS Trenches: Adapting to a Changing Market with Roee Hartuv

    This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Roee Hartuv, Head of Revenue Architect Practice at Winning by Design. Roee sheds a light on the drastic drop in IPOs from 98 in 2021 to just a handful in the subsequent years, underscoring a trend that has left many private companies in a precarious position. This bottleneck has forced SaaS leaders to reassess their strategies, focusing on sustainability rather than growth at all costs. Hartuv articulates that many companies are now faced with the challenge of maintaining operations amidst declining investment and a tightening market, emphasizing the importance of customer retention and the need for a solid go-to-market strategy. Expert Takeaways The SaaS industry is experiencing a significant recession, impacting growth and investment opportunities. Current market conditions have led to a drastic decline in IPOs compared to previous years. SaaS companies must focus on retention and efficiency instead of just new customer acquisition. The transition from startup to scale-up requires a shift from chaos to process and efficiency. Investors are now prioritizing profitability and growth efficiency over rapid growth at all costs. Understanding product-market fit versus go-to-market fit is crucial for scaling successfully. Timestamps (00:00) Introduction to SaaS Trends (00:20) Meet Roee Hartuv: Revenue Architect (01:17) Understanding the SaaS Recession (01:51) Current Market Insights and IPO Trends (09:05) Growth Rates in Today's Market (17:42) Focusing on Retention and Customer Success (29:16) Transitioning from Startup to Scale Up (42:59) Key Takeaways Links Maxio Upcoming Events Maxio Institute Report Randy Wootton LinkedIn  Roee Hartuv LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    43 min
5
out of 5
8 Ratings

About

Being a SaaS founder is hard. Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot! There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there. The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders. Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS. No fluff. No filler. Just the conversations that move your SaaS business forward. --- P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com. Produced by I Hear Everything

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