SaaS Growth Show

MarTech Wise

Welcome to the SaaS Growth Show, presented by MarTech Wise. This is the podcast that goes behind the scenes with today’s top SaaS founders and marketers. 

Episodes

  1. 08/26/2020

    SaaS Growth Show #03 - Guiding Businesses to Startup on SEO With Andy Allen from Hike

    What You Will Learn How a startup built an intelligent platform to enable businesses to startup on SEOHow an intelligent platform can help guide users to grow their website search trafficAttracting the right market through finding intended audiences and growing revenue stream “If you put yourself around the right people and the right environment, ideas will spring up.” - Andy Allen, Hike co-founder From what inspired the co-founders to start Hike, to growing their business and attracting audiences, Andy Allen of Hike talks to MarTech Wise about leveraging on their resources to grow the business. Today, he discusses the process of building Hike and how they created a product that works for the users. He discusses three main parts of the platform that distinguishes their product to make it simple for agencies - one, the building of an SEO strategy, two, tapping on keyword research and three, utilizing landing pages. Andy also shares about the advantages of a SaaS or a software as a service, and how this enables him to leverage on certain channels to grow the service. He also discusses where he sees himself and the business in five years’ time. Find out more and listen to the podcast below! Links Mentioned In This Podcast Hike Subscribe To The Podcast! The SaaS Growth Show is a podcast, presented by MarTech Wise, hosted by Donald Chan. It goes behind the scenes with today’s top SaaS founders and marketers.

    27 min
  2. 07/27/2020

    SaaS Growth Show #02 - Building An Online Video Maker Platform With David Lee From Offeo

    What You Will Learn How an online video maker platform can help your social media and marketing strategiesGrowth strategies to build a tech startupImportance of having a CTO for a tech-driven product  From the challenges to build Offeo, to the motivating force behind the building of the online video makeup tool, Offeo CEO David Lee, talks to MarTech Wise about the journey to building and growing a tech-based startup. Today, he discusses the behind the scenes of building Offeo. What issues needed to be address from the get go? How did they position it in a scalable, value-adding way to make motion graphics available to practitioners and non-practitioners alike?  David also shares about the importance of having partners who think at the same wavelength, joining with startup accelerators and companies that complement the services, and making sure the product is something people will love and learn from. He also gave the #1 MarTech tool they are using right now and shared how it is transforming their business.  "As a new start-up, we keep iterating and changing to meet the customers' need. - David Lee from Offeo Find out more and listen to the podcast below! Links Mentioned In This Podcast OffeoIntercom Subscribe To The Podcast! The SaaS Growth Show is a podcast, presented by MarTech Wise, hosted by Donald Chan. It goes behind the scenes with today’s top SaaS founders and marketers

    23 min

About

Welcome to the SaaS Growth Show, presented by MarTech Wise. This is the podcast that goes behind the scenes with today’s top SaaS founders and marketers.