SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
Naomi Assaraf on Growing Your Business By Knowing Your Customer
How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing?
Ferdinand Goetzen on Growth Marketing and Experimentation
What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation?
Whitney Sales on Growing and Selling in New Markets
How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base?
Steve Tornello on Creative Marketing and Advertising
How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel.
Joshua Ho on Increasing Revenue with Referral Marketing
What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company.
Andre Yee on ABM and How the Buyer Behavior Has Changed
What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling.
Awesome show, highly recommend!
Shira and her guests provide some incredibly actionable and compelling content, spotlighting the coming trends and newest products to help you effectively grow your business.
Highly recommend listening and subscribing to SaaS Insider if you want the knowledge AND mindsets to get ahead of the technology curve (and reach your overall business goals as a result)!
Must listen podcast!
I was lucky enough to be on the show today. What a great show by Shira!
Highly recommeded for anyone who is in SaaS.
Shira is a sharp interviewer who brings just the right balance of good questions and her own answers. At a time when so many SaaS companies are looking for that edge to grow, the insights shared on this podcast are invaluable.