47 episodes

SaaS Marketing Insights is a show about SaaS founders, CEOs, marketers and investors, and the lessons they have learned in their quest to grow their companies.

SaaS Marketing Insights 47 Insights

    • Marketing
    • 5.0, 3 Ratings

SaaS Marketing Insights is a show about SaaS founders, CEOs, marketers and investors, and the lessons they have learned in their quest to grow their companies.

    Reverse Interview with Paul Stephenson of 47 Insights

    Reverse Interview with Paul Stephenson of 47 Insights

    In this tongue-in-cheek episode SaaS Marketing Insights editor Breandan McGhee interviews 47 Insights Founder & CEO Paul Stephenson on SaaS marketing challenges and the future of this podcast.

    • 45 min
    Maximizing Conversions with Ben Jesson of Conversion Rate Experts

    Maximizing Conversions with Ben Jesson of Conversion Rate Experts

    Ben Jesson and fellow co-founder Karl Blanks spawned an industry in 2006 with the creation of conversion rate optimization and its scientific testing methodology. Since then, Conversion Rate Experts has helped many of the leading SaaS companies across the globe to maximize their results. Learn how Ben got started, and what he thinks about the future of SaaS businesses and conversion rate optimization.

    • 46 min
    From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing

    From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing

    Starting out as an engineer in Silicon Valley, Indian emigre Vinima Aggarwal has transitioned, via a spell in product management, into a growth marketer with her consultancy, GetSetGo Marketing. In this episode she explains the reasons for the change in her career direction and her experience working in both the US and India.

    • 19 min
    Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital

    Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital

    With more than a decade of experience in online marketing, Tom Kincheloe joined SureSwift Capital as part of the acquisition of B2B SaaS product, MailParser. In this episode Tom explains how he oversees marketing and growth for a portfolio of over 30 online businesses, many of which are SaaS.

    • 24 min
    Conversion Copywriting with Laura Lopuch

    Conversion Copywriting with Laura Lopuch

    Laura Lopuch started out as a litigation paralegal who dreaded making calls. So she developed a knack for writing persuasive  emails instead. This led her to a new career specializing in emails for SaaS companies. In this episode she explains the dos and don'ts of cold outreach email.

    • 29 min
    Conversion Copywriting with Lianna Patch

    Conversion Copywriting with Lianna Patch

    Lianna Patch is an experienced conversion copywriter who aims to inject a little humour into every SaaS product she works with. In this episode she outlines how humour in copy can be used as part of coherent client acquisition and retention strategy.

    • 27 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

N. Paulsen ,

Clever AND inspiring! A must listen!

Paul is phenomenal at extracting both interesting and insightful information from his guests.

His interviews are concise and compelling - truly allowing the listener in on what feels like a personal conversation with some of the most successful Saas marketers and entrepreneurs in the biz.

Absolutely recommend listening and subscribing to Saas Marketing Insights!

J. Barshop ,

Awesome show, highly recommend!

Paul and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your SaaS business.

Highly recommend listening and subscribing to SaaS Marketing Insights if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

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