198 episodes
SaaS Metrics School Ben Murray
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- Business
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4.7 • 12 Ratings
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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.
Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS metrics.
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You Are Less Than 2M ARR and Want to Exit
In episode #198, I address what you need if you are early-stage and want to exit. I just gave a coaching call on this to someone prepping a smaller SaaS company for sale.
- Accounting
- SaaS P&L
- MRR schedule
SaaS metrics course launches July 9th
SaaS CFO templates course -
Your MRR Schedule is Worth its Weight in Gold
Episode 197 – Your MRR Schedule is Worth its Weight in Gold
In episode #197, I address due diligence and your MRR schedule. Your MRR schedule will ALWAYS be requested in due diligence.
- What is an MRR schedule?
- How do you create an MRR schedule?
- MRR schedules are gold
- SaaS metrics course
SaaS Metrics course launches July 9th
SaaS CFO templates course -
The Foundation of CAC Part 4
In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC.
- SLG and PLG impact on CAC
- Don’t forget to segment your CAC
The foundation of CAC blog post. -
The Foundation of CAC Part 3
In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize?
- CAC feeds these metrics
- What’s your prize? Very important to define
Learn more about CAC here! -
The Foundation of CAC Part 2
In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data?
- SaaS P&L
- Bookings data or your MRR schedule
Foundation of CAC blog post. -
The Foundation of CAC Part 1
In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems.
- Begins with your general ledger and your SaaS P&L
- Gross CAC, customer acquisition cost
Blog post on CAC: https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/
Customer Reviews
Quick, bite sized episodes for a critical topic
Ben does a great job breaking down the metrics for saas businesses into small pieces that are easy to understand and use in your business.
Pro-tip: download the free excel templates to speed things up.
(I also recommend his saas online course if you need more detail or handholding, the slack group is very useful and active)
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