SaaS Real Talk

SaaS Founders Club

SaaS Real Talk is a podcast hosted by Daniiar Sher, growth marketer and core member of SaaS Founders Club. We talk with SaaS founders and experts about what really happens behind the scenes: growth, sales, mistakes, pivots, failed experiments, and breakthroughs. Honest conversations with founders, real metrics, and practical lessons you can bring straight into your own product.

Episodes

  1. 6d ago

    100M+ Views a Year: How to Build Distribution on X

    What does it actually take to turn social media attention into business growth? In this episode of SaaS Real Talk, we break down how founders can use X and LinkedIn to build distribution, reach the right people, and turn content into real business opportunities. We talk about building an audience from zero, why X still has underpriced attention, how to choose the right platform for your business, and why millions of views can be worthless without the right intent. We also get into cold outreach, including a simple three-part DM framework, why you shouldn’t try to sell in DMs, and where AI and Grok actually fit into the workflow. Plus, we discuss what really performs on X today, why long-form posts are making a comeback, and why focusing on one thing for long enough may matter more than constantly chasing the next opportunity. Timestamps 00:00 Building for 18 months before it worked 03:07 The bet on underpriced attention 05:44 How X accounts reached 100M–200M views a year 08:12 Why X is still an underpriced distribution channel 10:33 Why LinkedIn feels more spammy than X 16:39 Could X become the new LinkedIn? 18:00 If you can choose only one platform 19:42 The three-part cold DM framework 21:54 Why you shouldn’t sell in DMs 26:56 Why there is no perfect sales template 29:12 What to automate in outbound sales 32:55 What founders should stop doing on X 36:01 Using AI and Grok for better content and distribution 40:44 Building your own network on X 42:30 Why now is a good time to start a business 48:52 Why consistency compounds 52:04 The trap of building too many things 55:54 Where to find Ethan 57:22 What actually performs on X 1:01:14 What surprised him in the data 1:03:14 Why long-form posts are working again

    100M+ Views a Year: How to Build Distribution on X

About

SaaS Real Talk is a podcast hosted by Daniiar Sher, growth marketer and core member of SaaS Founders Club. We talk with SaaS founders and experts about what really happens behind the scenes: growth, sales, mistakes, pivots, failed experiments, and breakthroughs. Honest conversations with founders, real metrics, and practical lessons you can bring straight into your own product.