SaaSCast

Livestorm

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Business

Powerful, end-to-end video engagement software for today's teams.

11/03/2016

SaaSCast Ep.5 - Define Your Ideal Customer Profile - Francis Brero (MadKudu)

NOTICE: SORRY FOR THE ECHO AT THE BEGINNING. SKIP AT 3:00 TO BETTER AUDIO QUALITY. ----- Last week we hosted the fifth episode of our monthly live SaaSCast. I had the pleasure to interview Francis Brero, co-founder and CRO of MadKudu (https://madkudu.com). To build a scalable sales process… Scratch that. In order to build a company, you must first identify who you are going to sell you product to. ## What's MadKudu? MadKudu helps SaaS sales teams qualify leads more effectively using data science. We build predictive models for our customers based on demographic and behavioral data in their sales & marketing stack. These models allow SaaS sales teams to instantly identify their best leads and decide when to engage them based on in-app behavior - all without managing manual lead-scoring rules. ## What is SaaSCast? SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour. ---------- At Livestorm we help companies get the most of their webinars. Our mission is to make your webinars simpler and more efficient. Livestorm is a webinar tool that functions 100% in your browser, and, besides the basic webinar requirements, we provide: - Advanced post-webinar analytics tools - Audience segmentation capabilities - Lead management system - Native integrations with CRMs and marketing tools. Learn more: livestorm.co

33 min
10/17/2016

SaaSCast Ep.4 - Customer Driven Growth - Maxime Berthelot (Buffer)

Building a product people want is a challenge at every stage of your company. Whether you are building your MVP or adding an enterprise feature, you should always rely on real-world data and real customer insights. For this SaaSCast #4 I have the pleasure to talk Customer Development and Growth with Maxime Berthelot, PM Growth @ Buffer. ## What's Buffer? (Do I really need to introduce Buffer? ^^) Just in case you were living in a bunker for the past 5 years, Buffer is a software that enables you to schedule, publish and analyze all your social media posts in one place. Their have their own very unique way of handling common SaaS topics such as marketing, growth, pricing or even team management. ## What is SaaSCast? SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour. ---------- At Livestorm we help companies get the most of their webinars. Our mission is to make your webinars simpler and more efficient. Livestorm is a webinar tool that functions 100% in your browser, and, besides the basic webinar requirements, we provide: - Advanced post-webinar analytics tools - Audience segmentation capabilities - Lead management system - Native integrations with CRMs and marketing tools. Learn more: https://livestorm.co

39 min

2 Episodes

Powerful, end-to-end video engagement software for today's teams.

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SaaSCast