SaaSy Moms

SaaSy Moms

Welcome to SaaSy Moms, the podcast where tech-savvy moms navigate the intersections of SaaS, technology, career and motherhood. Hosted by two leaders in SaaS and moms, we tackle the challenges of balancing life’s biggest priorities: building and marketing exceptional products and raising exceptional humans. Whether you're solving product challenges or sleepless nights, SaaSy Moms is here to provide relatable stories, practical advice, and the occasional laugh. Join us weekly to empower your career and motherhood journey, one episode at a time.

  1. MAR 13

    How to Succeed as the First Marketer (and a Mom): A 30-60-90 Day Plan | E30

    Being the first marketer at a company sounds exciting… until the founder expects leads in week two. In this episode of SaaSy Moms, we talk with onboarding and marketing hiring expert Annique Tate, the founder of Tate Digital Consulting agency, about what it really takes to succeed as the first marketing hire at a startup. Many companies hire their first marketer expecting immediate revenue — but the real job of a first marketer is much deeper: building marketing foundations, defining ICP, aligning sales and product, and setting up the growth engine. In this conversation we break down: the real challenges of the first marketer role why founders often misunderstand marketing the skills that predict success the questions every marketer should ask before joining a startup and how a 30-60-90 day plan can help you succeed. And because this is SaaSy Moms, we also talk about the realities of balancing career ambition with motherhood, including parenting strategies, setting boundaries, and raising bilingual children. If you're navigating a career in tech, marketing, or leadership while raising a family, this episode will resonate. 🎧 Listen to SaaSy Moms on Spotify: https://open.spotify.com/show/4aP2kVYLIzI6GzyTZ71AAh?si=onUCsLuPTLa9z1t8mTiKjQ Subscribe to our Youtube Channel: https://www.youtube.com/@SaaSyMoms Follow Anna: https://www.linkedin.com/in/anna-perelyhina/ Follow Wendy: https://www.linkedin.com/in/wendyhar/ Follow Annique: https://www.linkedin.com/in/anniquetate/ Chapters: (00:00:50) Intro – The challenge of being the first marketer (00:01:40) Meet Annique – marketing hire & onboarding expert (00:03:30) What companies expect from their first marketer (00:07:10) Why founders expect leads too early (00:12:40) The real job of a first marketing hire (00:18:20) What to do if business is not yet ready to produce leads (00:21:50) When founders and marketing expectations clash (00:29:00) Who actually succeeds as the first marketer (00:31:00) The traits every first marketing hire needs (00:34:30) Questions to ask before joining a startup (00:38:20) How to evaluate if a company is ready for marketing (00:42:00) SaaSy Moms segment – career and motherhood (00:43:00) Navigating work after having a baby (00:46:00) Parenting strategies and setting boundaries (00:49:00) How to stay calm during tantrums: Strategies that actually work (00:50:30) Raising bilingual children (00:55:30) Final advice for first marketing hires

    52 min

  2. FEB 27

    How to Win at Corporate Politics. A Guide for Working Moms | E29

    Corporate politics will impact your career — whether you understand it or not. In this episode, we break down exactly how to navigate corporate politics strategically without losing your integrity and we explain why corporate not inherently evil. If you’ve ever felt that performance alone should be enough… this conversation will shift your perspective. We discuss: • What corporate politics really means (it’s not manipulation)• Why high performers still get overlooked• Influence without authority — is it politics?• How to handle strong personalities at work• Why your boss is your biggest promoter• When to choose your fights• How to build allies strategically• Real corporate stories that led to promotion Corporate politics isn’t about scheming.It’s about understanding people, power, perception, and timing. Whether you're in product, marketing, leadership, or growing your career in tech — this episode will help you stop reacting emotionally and start navigating strategically. Because in corporate environments, you’re playing the game — even if you don’t realize it. 🎧 Listen if you care about:corporate politics, career growth, influence without authority, women in tech leadership, working moms in corporate, product management careers, navigating difficult coworkers, and building professional influence. Chapters: (00:00:00) Intro - What this episode is about (00:00:45) What Corporate Politics Really Is (And Why It’s Not Evil) (00:04:15) Corporate Politics Rule #1: Play the game (00:05:00) Corporate Politics Rule #2: Understand People — And Their “Why” (00:07:00) Corporate Politics Rule #3: Observe Before You Act (00:09:40) Corporate Politics Rule #4: Recognize Toxic Patterns (00:10:00) Wendy and Anna's debate: Are “Toxic People” Actually Toxic? (00:13:15) Real Corporate Politics Story: “Just Sue Them” (00:15:45) Corporate Politics Rule #5: Boss is your biggest promoter (00:19:30) Is "Influence without authority" a skill of Politics? (00:22:30) How to navigate strong personalities? (00:25:30) Why the Word “Politics” Still Feels Uncomfortable for Wendy (00:26:00) Corporate Politics rule #6: Choose your fights (00:27:00) Corporate Politics rule #7: Build allies (00:27:45) Real Story: The Politics That Led to a Promotion (00:29:50) Corporate Politics rule #8: Promote yourself (strategically) (00:33:10) Final Takeaway: Play the Game or Get Played #CorporatePolitics #WomenInTech #WorkingMoms #CareerGrowth #LeadershipSkills #InfluenceWithoutAuthority #ProductManagement #SaaSMoms #saasymoms

    37 min

  3. FEB 13

    PM or PMM? Which Career Should You Choose (Product Management vs Product Marketing Management)

    Working moms in tech: trying to decide between Product Manager (PM) and Product Marketing Manager (PMM)? In this episode of SaaSy Moms, we break down PM vs PMM responsibilities, where they overlap, what each role owns (roadmap vs go-to-market), and how to choose based on your strengths, personality, and the kind of day-to-day work you want — especially while balancing family life. Keywords: product manager vs product marketing manager, PM vs PMM, working moms in tech, product management career, product marketing career, go-to-market, sales enablement, roadmap, tech career pivot. Chapters (00:00:00) What is this episode about? (00:01:00) PM vs PMM: What’s the difference (and why people confuse them) (00:06:00) What PMs own: painful problems, time-to-value, onboarding outcomes (00:11:00) The overlap: customer understanding + buying decisions + insights (00:16:00) What PMMs own: positioning, GTM story, and sales enablement (00:21:00) PM vs PMM KPIs: How to Set Goals and Measure Performance (00:26:00) “Which role fits me?” How to evaluate a PM vs PMM career match (00:30:23) PM vs PMM: How Each Role Evaluates a Feature (00:31:20) PM vs PMM: How Each Role Approaches a Product Launch (00:32:28) PM vs PMM: Product Category vs Market Category Thinking (00:36:00) Category & positioning mistakes: why sales struggles when it’s wrong (00:38:10) If you hate these things, don't be a Product Manager (00:40:52) If You Hate These Things, Don’t Be a Product Marketing Manager (00:46:00) Final advice: structure vs ambiguity + what kind of work you’ll thrive in #pm #pmm #careerswitch #career #workingmom #momintech #careertransition

    50 min

  4. JAN 30

    AI & Product Marketing in 2026: How to level up your PMM skills in the AI era | E27

    AI is transforming product marketing management. In this episode, we get real about what PMMs actually need to stay relevant in 2026: - how to really use AI (not just talk about it) - how to scale campaigns without burning out - how to use AI as your first reviewer - how to stay responsible when your messaging can be amplified at AI speed. Then we shift into something deeper: motherhood, daycare, nannies, guilt, and the emotional load of being a mom in tech. We talk about trusting others with your child, why it’s so hard to let go of control, and how to share the load with your partner without sacrificing your career or your sanity. If you’re a PMM, PM, or tech mom trying to grow your career in an AI world while raising a tiny human—this one will hit close to home. Chapters: (00:00:00) Intro – What This Episode Is Really About (00:00:42) “Is My Career Safe?” PMMs, AI & Job Anxiety (00:01:42) Why you actually need to use AI as a PMM (00:04:59) How to turn messy inputs Into clear Messaging With AI (00:07:42) Briefing AI like a pro: From “Meh” Outputs to Quality (00:11:44) How to use AI to Multiply Your Content (00:15:50) Strategic Templates: Turning Your PMM execution Into Repeatable Systems (00:19:43) AI for managers: “Review This as If You Were Me” (00:27:46) Reality Checks: When Not to Trust AI’s Answers (00:31:50) The Future of PMM (00:35:42) Responsible AI Messaging: overselling or honesty (00:39:40) Motherhood Confession: Why It’s So Hard to Trust Help With Your Child (00:43:41) The Invisible Emotional Load of Tech Moms (00:47:43) Inability to let go and trust others (00:51:40) Letting Go of Control: Sharing the Load With Your Partner & Playing the Long Game #ProductMarketing #PMM #AIandPMM #MomsInTech #WorkingMoms #WomenInProduct #SaaSyMoms #TechMoms #advice #tip

    56 min

  5. JAN 16

    AI, Product Management & Motherhood: How to Excel Your AI Skills | E26

    In this episode of SaaSy Moms, Anya and Wendy get brutally honest about what PMs should actually do with AI — and what’s just hype. They unpack the pressure product managers feel to “learn AI or be replaced,” how interviews are changing, and the real skills PMs need to stay relevant. You’ll hear concrete examples of AI workflows (like automating calendar invites), what’s really involved behind the scenes (data pipelines, APIs, tracking), and why AI features can quietly destroy your COGS if you don’t think about pricing and profitability from day one. Then the conversation pivots into motherhood: why delegating childcare feels so hard, how to prepare kids emotionally when you travel for work, and the small rituals (notes, drawings, voice messages, clear expectations) that make life softer for both moms and kids. If you’re a product manager and a mom trying to stay ahead of AI without burning out, this episode will make you feel seen and give you concrete next steps. Chapters: (00:00:00) Intro (00:0049) Honest expectations for Product Managers regarding AI (00:04:30) "I haven't played with AI" is no longer acceptable for PMs during interview process (00:09:00) Practical ways PMs can use chat tools in daily work (00:13:30) The best way to learn AI is designing your own workflow (00:18:00) Why AI features are not “just a prompt” (00:22:30) What PMs should watch for when it comes to AI Costs, COGS, and Pricing (00:27:30) AI will not replace PMs, but it demands better PMs (00:32:00) Teeing up next week’s product marketing topic (00:36:30) Mom Guilt & Why Delegating Childcare Feels So Hard (00:40:30) Practical tips on how to prepare your kids before travelling for work (00:44:00) Tiny Rituals, Nanny Alignment & Making Mom Guilt Lighter #ProductManagement #WomenInProduct #TechMoms #AIandPM #WorkingMoms #SaaSyMoms #SaaSPodcast #MomsInTech #advice #tip

    44 min

  6. JAN 2

    Marketing Trends 2026: How AI Is Changing GTM, Content, and Trust | E25

    AI isn’t just speeding up marketing — it’s changing what buyers trust, how brands get discovered, and what “good GTM” even means. In this SaaSy Moms episode with Chae O’Brien, we unpack the biggest marketing trends shaping 2026, including: How small teams can run mid-market level GTM through AI workflows Why generative search + citations will change how brands win visibility The shift from “what can we promote?” to “what can we prove?” Why trust signals matter more than polished content in the AI era How campaigns, content, and personalization are being rebuilt (fast) The emotional reality behind all of it — especially for working moms in tech If you’re a founder, marketer, PMM, or a solo marketer trying to keep up, this episode is a grounded playbook for what to focus on next. Chapters: (00:01:00) Meet Chae: why marketing playbooks are being rewritten (00:05:00) Budget-friendly GTM: start with your ICP (not channels) (00:10:00) Trust signals that work when buyers are skeptical of “marketing” (00:14:00) Marketing trend 2026: “the year of the workflow” for small teams (00:18:00) Generative search + citations: the new visibility game in 2026 (00:22:00) Brand in the AI era: why AI strips “creative language” (00:26:00) The big shift: stop promoting — start proving (00:30:00) Campaigns will change: from 12-week assets to rapid testing loops (00:34:00) What AI can’t replace: POV, segment nuance, and real differentiation (00:39:00) Buyer attention is fractured: how decision-making is evolving (00:43:00) Modeling scenarios + testing signals: using AI without losing strategy (00:47:00) Working-mom reality: switching modes, guilt, and mental load (00:52:00) Productivity after kids: urgency, resilience, and redefining “success” (00:57:00) Closing reflections: marketing, motherhood, and staying human #ai #workingmom #workingmoms #saasymoms #startup #marketing #gtm #podcast #advice #2026 #trend #marketingtrends #aitrend #scale #mom #parenthood #womenintech #techcareers

    1h 4m

  7. 12/19/2025

    Top 10 Christmas Gift Ideas for Expecting Moms, Babies & Kids (2025 Guide) | E24

    Looking for Christmas gift ideas that moms actually want? In this episode, we share our Top 10 Christmas Gifts for moms, babies, and kids — focused on practicality, simplicity, and meaning. Skip the junk. Skip the noise.These gifts truly make everyday life easier. And of course we talk about women that inspire us, because ... everything is possible in this life! Chapters: (00:00:00) Christmas gift ideas for moms, babies & kids – what this episode covers (00:00:40) Intro: A special SaaSy Moms Christmas gift guide episode (00:03:40) Celebrating inspiring women and motherhood during the holidays (00:07:40) Why Christmas shopping feels overwhelming for moms (00:10:40) Gift ideas #1–2: Practical Christmas gifts for expecting moms (00:14:40) Gift ideas #3–4: Everyday gifts expecting moms actually use (00:18:40) Gift idea #5: The most valuable Christmas gift (and it’s free) (00:20:40) Gift ideas #6–7: Best Christmas gifts for babies (0–12 months) (00:23:40) Gift idea #8: Best Christmas gift for toddlers (1–2 years old) (00:26:40) Gift ideas #9–10: Christmas gifts for kids (3–8 years old) (00:29:40) Final thoughts: How to approach Christmas with less pressure #podcast #saasymoms #pregnant #christmas #gift #giftideas #workingmom #workingmoms #present #holiday #mom #baby #kid #technology

    29 min

  8. 12/05/2025

    E23: A Real, Honest Talk of Exhausted Moms: Burnout, Guilt & Mental Load

    Being a working mom today feels like running a marathon that never ends. In this raw and unfiltered episode, Anya and Wendy open up about the emotional and physical load mothers carry — from sleepless nights and tantrums to guilt, burnout, and the invisible mental checklist that never stops. We talk about the real mental load of motherhood, the exhaustion no one sees, mom guilt, burnout, and the emotional overload that working moms carry every single day. You’ll hear: Why “self-care” isn’t enough How mom-guilt shows up daily The hidden emotional load behind childcare Why society is compassionate to everyone except parents The importance of tag-teaming with partners Real stories of frustration, grief, judgment, and survival If you’ve ever felt overwhelmed or wondered if you’re the only one struggling — this episode will make you feel seen, supported, and understood. You're not alone. This is the episode for exhausted moms who feel like they’re running on empty, juggling work, kids, cleaning, daycare, and everything in between. Chapters: (00:00:00) Intro. What is this episode about? (00:00:59) The honest reason this episode exists: two exhausted moms hitting their limit (00:04:00) A ever-ending cycle: work, kids, daycare prep, cleaning, cooking, laundry, activities (00:07:00) Emotional and Physical exhaustion (00:11:00) Yoga? Walks? Meditation? Why self-care tips don't really work (00:14:50) The second you fill your cup ... It empties again! (00:18:20) Is doing a trip away from your family a good idea? (00:21:15) Why exhaustion accumulates, not disappears. Sharing of personal stories Stories of being judged in public when kids cry… (00:39:00) Unfair blame of moms by society. Kids' Brains aren’t even developed yet (00:45:30) How couples cope differently. Men vs. Women when coping with exhaustion Normalize the struggle. Lower expectations. Ask for help. Prioritize yourself. Protect your mental health. #workingmom #MomBurnout #tip #advice #MomsWhoWork #saasymoms #MomSupport #MomsInTech #WomenInTech #CareerAndKids #PodcastForMoms #MorningCommute #WorkdayMotivationForMoms

    51 min
See All (30)

About

Welcome to SaaSy Moms, the podcast where tech-savvy moms navigate the intersections of SaaS, technology, career and motherhood. Hosted by two leaders in SaaS and moms, we tackle the challenges of balancing life’s biggest priorities: building and marketing exceptional products and raising exceptional humans. Whether you're solving product challenges or sleepless nights, SaaSy Moms is here to provide relatable stories, practical advice, and the occasional laugh. Join us weekly to empower your career and motherhood journey, one episode at a time.

Information

  • Creator
    SaaSy Moms
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © SaaSy Moms
  • Show Website
    SaaSy Moms