Sales Spin Podcast- By School of SDR

Rahul Wadhwa

Exploring the modern SDR role—practical tips, real stories, and the tools shaping today's sales landscape.

  1. 03/20/2025

    53. Think You Want to Be a Sales Leader? Gabrielle Reveals the Dark Side | Gabrielle Blackwell

    Most SDR managers burn out before they even realize what’s happening. In this episode, Gabrielle breaks down the harsh realities of SDR leadership and why she made the jump to AE—for more freedom, more money, and a lot less stress. 🎯 What you’ll learn: ✔ The biggest red flags that it’s time to leave SDR leadership ✔ How to transition to AE—even if you’ve never closed before ✔ The hidden advantage SDR leaders have in the job market ✔ Why SDR managers struggle to get promoted (and how to fix it) ⚠️ If you’re leading an SDR team, you NEED to hear this before making your next career move.

    28 min

  2. 02/13/2025

    52. AI in Sales Hurts or Helps SDRs?- Jill Bruno

    This will change how you think about sales.Jill’s story is a game changer.From washing cars to leading sales teams, her journey inspires.Jill is not just a sales leader. She is a champion for women in tech sales. Her rise to success is filled with hard work and resilience. She has been recognized as one of the Top 100 Women in Sales. Jill has led high-performing teams, proving that strong leadership matters. She believes in mentorship and authentic leadership. These values have shaped her career and the careers of those she leads.Here are 5 key insights from Jill’s journey:1. From Struggle to Leadership: Jill faced many challenges. Each struggle built her resilience. She learned that failure is a stepping stone to success.2. Onboarding Mastery: Jill knows that intentional onboarding is crucial. It sets the stage for SDR success. A strong start leads to strong results.3. Leading with Empathy: Jill transformed her leadership style. Empathy became her guide. It helps her connect with her team and drives performance.4. AI in Sales: Jill balances technology with human touch. She uses AI to enhance outreach but keeps the human connection strong. This blend is key in outbound sales.5. Building a Winning Team: Jill shares her secrets to effective onboarding. Founders can learn from her approach. It’s about creating a supportive environment for SDRs.If you are in sales, this episode is packed with actionable strategies. You can implement these insights today. Connect with Jill on LinkedIn for more inspiration- https://www.linkedin.com/in/jill-bruno-47b81855/Don’t forget to like, comment, and subscribe for more expert conversations.

    24 min

  3. 02/05/2025

    51. How to Detach from Quotas?- Augusto Ferreira

    In this episode, we sit down with Augusto Ferreira, a top-performing SDR and content creator who has mastered the art of hitting quota while maintaining a balanced mindset. Augusto shares his journey from struggling with performance to consistently achieving 200% quota month after month. His unique approach to sales, content creation, and cold outreach has made him a standout in the industry. Join us as Augusto breaks down: 🔥 Detaching from Quotas: Why tying your self-worth to your number is a losing game. 📞 Cold Calling Mastery: How Augusto made over 70,000 cold calls and perfected the 90-second call. 🎥 Video Prospecting: Why sending short, personalized videos can 10x your reply rates. 💡 Content Creation for Salespeople: How he books inbound demos from LinkedIn and stays top of mind. ⚡ Mindset Shift: The game-changing realization that helped him stay confident, even in tough months. If you’re an SDR, sales rep, or anyone looking to improve outbound prospecting while keeping a healthy mindset, this episode is packed with real, actionable insights you can apply today! 📩 Connect with Augusto on LinkedIn -https://www.linkedin.com/in/augusto-ferreira-follow-me/ 🔔 Don’t forget to like, comment, and subscribe for more expert conversations! #SDR #SalesDevelopment #ColdCalling #SalesMindset #OutboundSales #SalesProspecting #VideoProspecting #SalesLeadership #RahulWadhwa #AugustoFerreira

    14 min

  4. 01/31/2025

    50.Bold Marketing to Win Deals- Eldad Posten-Koren

    In this episode, we sit down with Eldad, the visionary founder of WinAI, to explore his journey from a diverse career spanning the Navy, nonprofits, and sales to building a groundbreaking AI solution that transforms the sales experience. Eldad’s unique perspective combines his passion for fixing inefficiencies with his deep understanding of human nature, creating tools that empower sales teams to work smarter, not harder. Join us as Eldad shares his insights on: The LinkedIn Takeover: How a bold marketing campaign captured attention and inspired sales teams. CRM Frustrations: Why sales reps hate updating CRMs and how WinAI addresses this pain point. Generative AI in Sales: How AI aligns with human nature to streamline workflows and boost efficiency. Marketing Innovation: Eldad’s unconventional approach, from rage rooms to smashing sales norms. Building WinAI: The journey from ‘Liger’ to creating a name that resonates with winning. Overcoming Bottlenecks: Eldad’s strategy to tackle IT reviews and streamline enterprise sales. Marketing Inspiration: Lessons from Mark Benioff and Vince McMahon on narrative and branding. AI in Practice: How Eldad uses AI tools daily to lead his team and outpace competitors. If you're a sales leader, SDR, or just fascinated by how AI is transforming sales, this episode is packed with insights and practical takeaways. Don’t forget to like, comment, and subscribe for more expert conversations and strategies. 🔔 Subscribe for more content: 🔗 Connect with Eldad on LinkedIn - https://www.linkedin.com/in/eldad-postan/ #SalesLeadership #AIinSales #WinAI #SalesInnovation #CRM #GenerativeAI #SalesTech #RahulWadhwa #Eldadpostan

    14 min

  5. 01/31/2025

    49. How to Master Account Prioritization?- Jacob Leisher

    In this episode, we sit down with Jacob Leisher, a sales development leader with a deep understanding of SDR strategies, account prioritization, and the evolving role of outbound sales. Jacob shares his journey from selling life insurance and litigation funding to becoming an expert in tech sales, leading high-performing SDR teams, and refining the art of account targeting. His unique approach blends sales, marketing, and data-driven insights to create a high-impact strategy for pipeline generation. Join us as Jacob breaks down: The Secret Sauce: How Jacob achieved a 200% increase in outbound opportunity creation. Account Prioritization: Why traditional ICP scoring isn’t enough and how to predict revenue potential. The SDR Evolution: Is it still an entry-level role, or are we seeing a shift in required skills? AI & Sales Tech: Jacob’s take on new tools like Actively AI and how AI can enhance outbound efforts. Intent Data Debate: Why most intent tools fail and how companies should build their own first-party scoring system. The Sales-Marketing-SDR Trifecta: Jacob’s "Cerberus" model for aligning teams and maximizing efficiency. If you're in sales development, managing SDR teams, or just curious about the future of outbound sales, this episode is packed with actionable insights! 📩 Connect with Jacob on LinkedIn - https://www.linkedin.com/in/jml127/ 🔔 Don’t forget to like, comment, and subscribe for more expert conversations! #SDR #SalesDevelopment #TechSales #AIinSales #SalesLeadership #OutboundSales #AccountPrioritization #SalesTech #RahulWadhwa #JacobLeisher

    16 min

  6. 01/05/2025

    48. How to stand out and crack SDR Interviews- Paty Araiza

    In this episode, we sit down with Paty Araiza, an inspiring sales leader and founder of Ignite Sales Academy, to uncover her journey from building high-performing SDR teams to coaching aspiring sales professionals and driving success in tech sales recruitment. Paty brings a unique perspective, combining her experience as an SDR leader with her passion for nurturing talent and fostering growth in sales teams. Join us as Paty shares her insights on: 1. The Times Square Story: How Paty landed on a Times Square billboard through a creative partnership. 2. Psychological Safety in Sales Teams: Why creating a culture of trust and transparency leads to better performance and growth. 3. AI in Sales: Paty’s take on how AI is reshaping SDR roles and how sales reps can leverage tools like ChatGPT for outreach and role-plays. 4. Promoting SDRs to AEs: The strategies Paty used to promote 50% of her SDR team to Account Executive roles. 5. Top Interview Tips for SDRs: Paty’s actionable advice for SDRs to stand out and secure their dream sales roles. 6. If you're a sales leader, SDR, or someone aiming to grow in tech sales, this episode is packed with actionable insights and real-world advice. Don’t forget to like, comment, and subscribe for more expert insights and strategies. 🔔 Subscribe for more content: 🔗 Connect with Paty Araiza on LinkedIn-  https://www.linkedin.com/in/patricia-araiza/  #SalesLeadership #SDRCoaching #AIinSales #SalesInterviews #sdrinterview #PsychologicalSafety #PatyAraiza #RahulWadhwa

    23 min

  7. 12/24/2024

    47. How to Build Sales Champions? - Richmond Taylor

    In today's episode, we sit down with Richmond Taylor, a dynamic sales leader and former professional soccer player, to explore his fascinating journey from the soccer fields of Spain and Costa Rica to leading sales enablement at Conquer. Richmond brings a wealth of experience, blending the discipline of sports with the strategic mindset of sales leadership. Join us as Richmond shares his unique insights on: Parallels Between Sports and Sales: Learn how traits like discipline, competitiveness, and preparation translate into sales success. Coaching Reps for Cold Calls: Discover Richmond's approach to warm-ups, rebuttal flashcards, and role-plays that prepare reps for real-world scenarios. Building a Personal Brand: Understand the importance of creating authentic content and why Richmond believes videos are key to standing out in a crowded marketplace. AI in Sales: Gain Richmond's perspective on how AI is shaping the future of SDRs, from handling transactional tasks to making prospecting more effective. Lessons from a Diverse Career: Hear Richmond’s advice for aspiring sales leaders, from navigating early BDR challenges to preparing for entrepreneurial ventures. If you’re looking to up your sales game and gain actionable coaching tips, this video is a must-watch. Don’t forget to like, comment, and subscribe for more expert insights and strategies. 🔔 Subscribe for more content: 🔗 Connect with Richmond Taylor on LinkedIn: https://www.linkedin.com/in/richmondbtaylor/ #SalesLeadership #ColdCalling #AIinSales #SalesCoaching #PersonalBranding #RichmondTaylor #RahulWadhwa

    23 min

  8. 12/17/2024

    46. How to make the Sales Training Stick?- Celeste Burke

    Today, we sit down with Celeste Burke Nicely, a seasoned sales growth strategist and host of the Sales Edge podcast, to discuss the critical components of making sales training stick in your organization. With over 21 years of experience in both the nonprofit and for-profit sectors, Celeste has led teams to remarkable achievements, including managing $105 million in annual sales. Join us as Celeste shares her invaluable insights on: Current Trends in Sales Coaching: Understand the latest trends and why many companies struggle to make their sales training effective. Metrics for Success: Learn the importance of identifying the right metrics and behaviors to track before investing in sales training. The Role of Leadership: Discover why middle management often struggles with coaching and how top leadership must understand the framework to make coaching effective. Making Training Stick: Gain practical strategies on how to ensure your sales training program becomes sticky and leads to measurable changes in behavior and performance. The Power of AI in Sales Training: Explore the potential and limitations of using AI tools for role-plays and sales coaching. Celeste shares her take on the current state and future of AI in the sales training landscape. Personal Advice for Young Salespeople: Celeste also gives invaluable advice to her younger self and anyone beginning their journey in sales today. If you’re looking for actionable steps to improve your sales training and coaching, this video is a must-watch. Don’t forget to like, comment, and subscribe for more expert insights and tips on sales growth and strategy.

    22 min
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Exploring the modern SDR role—practical tips, real stories, and the tools shaping today's sales landscape.

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