SalesBeat Podcast

Veena Giridhar Gopal
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Welcome to the Salesbeat podcast, where we explore how the FMCG industry and consumers are changing/have changed, actions you can take and how you/your business can overdeliver against your targets. I am Veena Giridhar, CEO & co-founder of Salesbeat, an AI driven platform eliminating lost sales in FMCG due to understocking and overstocking.

  1. 12/20/2022

    Season 3 Ep 10: Srivatsa Sreenivasarao and Anil Nadig on TraceX and Blockchain Technology

    Following our last blog and podcast, today we speak to the founders of TraceX Technologies, a blockchain start-up in the supply chain space. TraceX Technologies is an AgriTech start-up based out of Bangalore. Tracex’s flagship agri-tech platform FOODSIGN™ leverages the power of Blockchain to digitize the food and agriculture eco system to make the supply chain clean, credible and traceable. The platform connects multiple participants across the supply chain and help them securely exchange verifiable and auditable data leading to mutual trust, accountability and transparency amongst the participating actors. The platform helps showcase sustainable sourcing, consumer trust, impact metrics (economic, social and environmental) and compliance with food safety & sustainability standards. Srivatsa, one of the founders has 20+ years of experience in technology and is passionate about building technology solutions for social good. He has led many initiatives around software product management, engineering and solution sales in both enterprise software corporations and start-ups in Agriculture, Food and Education. Similarly, Anil has worked in both IT products and services organizations, delivering client value through delivery and implementation of innovate solutions mainly in the Global banking industry across the world. Learn more about how TraceX leverages blockchain to provide transparency in supply chains and helps delivery smart, efficient and sustainable solutions in today’s podcast! Visit our website : https://salesbeat.co/ Learn more in our blog : https://blog.salesbeat.co/ Or find us on : Twitter : https://twitter.com/salesbeatco/ LinkedIn : https://www.linkedin.com/company/salesbeat/ Facebook : https://www.facebook.com/salesbeatco To learn more about TraceX: Visit their website: https://tracextech.com Or email : anil@tracextech.com srivatsa@tracextech.com

    38 min

  2. 12/13/2022

    Season 3 Ep 9: Block chain technology in FMCG

    From insurance to copyrights to supply chain management, blockchain technology has become the talk of the town. But, how will this ‘newish’ technology actually affect your company? And how can you get started? A blockchain is an ever-expanding collection of records, or blocks, that are connected and safeguarded via encryption. The supply chain can benefit from the use of distributed ledger technology to boost confidence and ensure that goods are what they seem to be. A business or customer may use the chain to track a product all the way back to its origin by simply scanning a QR code or looking up a special identification online.In the FMCG sector, there has been a lot of activity, with businesses establishing trial programmes and some even ramping their initiatives to full production. However, there are still many difficulties and uncertainties to be resolved. To understand the implications of this technology for the Food & beverage and the FMCG sector, stream our podcast now! Visit our website : https://salesbeat.co/ Learn more in our blog : https://blog.salesbeat.co/ Or find us on : Twitter : https://twitter.com/salesbeatco/ LinkedIn : https://www.linkedin.com/company/salesbeat/ Facebook : https://www.facebook.com/salesbeatco

    3 min

  3. 12/06/2022

    Season 3 Ep 8: Karim Choueiri on Wecheer and the future of Customer loyalty and retention

    Numerous positive interactions that foster a sense of trust lead to customer loyalty. Every interaction does not need to be flawless. However, devoted customers/shoppers can help your business in other ways than just using their credit cards. Your satisfied customers can all increase your sales, whether you consider them brand champions, net promoters, or heroes of word-of-mouth marketing. This could be done by recommending your brands to their friends and relatives, posting about their experiences on social media, or giving positive reviews. Karim Choueiri, a pioneer in the customer loyalty market, is our guest today, and we discuss how Wecheer combines technology and customers in the most effective manner to create long lasting customer-brand relationships. Wecheer opens the door to customer-brand connections that are personalised and advantageous for both the business and the public. Instead of pushing advertisements on consumers who aren’t interested, they promote more experiences with added value to retain existing customers and those who are more likely to become customers. To learn more about Wecheer, stream our podcast now! Visit our website : https://salesbeat.co/ Learn more in our blog : https://blog.salesbeat.co/ Or find us on : Twitter : https://twitter.com/salesbeatco/ LinkedIn : https://www.linkedin.com/company/salesbeat/ Facebook : https://www.facebook.com/salesbeatco

    30 min

  4. 11/29/2022

    Season 3 Ep 7: Customer loyalty and retention

    Customer loyalty is the choice of a customer to continue making purchases from a specific company because they believe that company provides the greatest overall product, customer experience, and price in its category. If a customer has a high level of loyalty, they won't be as likely to transfer to a competitor for reasons as straightforward as better advertising or a lower price. Companies may proactively enhance client loyalty by using personalised marketing automation and predictive analytics. Businesses should set up a customer loyalty programme that rewards customers for their ongoing purchases. Implementing loyalty programmes can significantly boost customer lifetime value for relatively little money.To learn more, Stream our latest episode of salesbeat podcast now! Visit our website : https://salesbeat.co/ Learn more in our blog : https://blog.salesbeat.co/ Or find us on : Twitter : https://twitter.com/salesbeatco/ LinkedIn : https://www.linkedin.com/company/salesbeat/ Facebook : https://www.facebook.com/salesbeatco

    6 min

  5. 11/22/2022

    Season 3 Ep 6: Seamus McHugh on Intouch and the future of retail media

    A retail media network essentially refers to a collection of digital channels owned by a retail company, which is offered to FMCG/CPG companies for advertisement purposes. This gives businesses the opportunity to advertise to shoppers who are already in store, on the website or registered with the loyalty program. This ensures that the ad leads directly to sales and leads to a better ROI. Our guest today, Seamus McHugh is the sales director of Intouch and has been working with the retail sector for a long time now. Intouch harnesses the power of data and connects with shoppers by instantly and intelligently delivering highly engaging and profitable in-store experiences with digital-first data-driven mindset. We talk about how the inception of this new innovative marketing model has been successful not only in personalising the shopper experience but also in creating new revenue streams for the retailers.To learn more, tune in to our podcast NOW! Visit our website : https://salesbeat.co/ Learn more in our blog : https://blog.salesbeat.co/ Or find us on : Twitter : https://twitter.com/salesbeatco/ LinkedIn : https://www.linkedin.com/company/salesbeat/ Facebook : https://www.facebook.com/salesbeatco Find Intouch information: Website: www.intouch.com Email: seamus@intouch.com

    40 min

  6. 11/15/2022

    Season 3 Ep 5: Retail media and its Benefits

    Retail media is a way of marketing products to consumers/shoppers at the point of sale. This concept is not new – think of traditional marketing activities such as product sampling or personalised offers on ecommerce platforms.But today, technology enables on-premise data at retailers to personalise a shopper’s experience in store. It allows you to customise your message to increase trial, improve ROI and provide a seamless shopper experience. You can go even further by personalising your offers to appeal to different shopper segments and, in the future, to each individual shopper. These unique selling propositions, not only benefit the retailer and the brand but also the consumer. Tune in to know more NOW! Visit our website : https://salesbeat.co/ Learn more in our blog : https://blog.salesbeat.co/ Or find us on : Twitter : https://twitter.com/salesbeatco/ LinkedIn : https://www.linkedin.com/company/salesbeat/ Facebook : https://www.facebook.com/salesbeatco

    6 min

  7. 11/08/2022

    Season 3 Ep 4: Daniel Pisano on Vurdere and the future of customer engagement

    83% of costumers trust peer buying recommendations and consumer reviews over brand advertising. Consumers have always had the upper hand in supporting—or not supporting—brands with their wallets. The online domain has ushered in an era where bad customer experiences can ruin your brand’s image easily with no coming back. Today’s potential consumers are empowered by social networks, enabling them to become creators and critics as well.In this age of information, consumers no longer settle for what is available in a limited sphere of influence. Shoppers make better purchase decisions when they find relevant reviews from people they know or that have similar tastes. Vurdere enables brands to leverage this positively. Vurdere is a SAAS engagement platform for online retailers that connects social profiles to ratings and reviews and makes shopping convenient for customers and consumers.It helps transform e-commerce into a community of shoppers engaged with your brand. This platform is a powerful combination of artificial intelligence and customer engagement processing. To learn more about it stream our podcast with Vurdere's Co-founder and CGO, Daniel Pisano, NOW ! Visit our website : https://salesbeat.co/ Learn more in our blog : https://blog.salesbeat.co/ Or find us on : Twitter : https://twitter.com/salesbeatco/ LinkedIn : https://www.linkedin.com/company/salesbeat/ Facebook : https://www.facebook.com/salesbeatco Find Vudere on Website: https://www.vurdere.com Linkedin: https://www.linkedin.com/company/vurdere/ Email for any queries: daniel@vurdere.com

    39 min

  8. 11/01/2022

    Season 3 Ep3: Customer reviews and why they are important today

    Shoppers want quicker and easier solutions when it comes to buying, inquiring, giving feedback and making complaints. As thorough as anyone may be with the product information on their website and marketing channels, shoppers know they are inclined to paint their merchandise in a flattering light. That’s where customer reviews come in, filling gaps in knowledge about their products online. Since most shoppers and consumers trust online reviews, positive reviews can be favorable. Even negative reviews, when managed correctly, have the potential to leave a good impression as they show that you are dedicated to resolving issues your customer may have. Reviews are not only great for increasing conversions, but also for boosting customer loyalty, powering word-of-mouth marketing and increasing search traffic on your channels.We talk about role of customer reviews in the FMCG sector. Innovation in this space is charting a new way by identifying and showing you reviews left by those in your close circle and by those most like you, increasing conversion rates by embedding trust. To learn more, stream now. Visit our website : https://salesbeat.co/ Learn more in our blog : https://blog.salesbeat.co/ Or find us on : Twitter : https://twitter.com/salesbeatco/ LinkedIn : https://www.linkedin.com/company/salesbeat/ Facebook : https://www.facebook.com/salesbeatco

    6 min
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About

Welcome to the Salesbeat podcast, where we explore how the FMCG industry and consumers are changing/have changed, actions you can take and how you/your business can overdeliver against your targets. I am Veena Giridhar, CEO & co-founder of Salesbeat, an AI driven platform eliminating lost sales in FMCG due to understocking and overstocking.

Information

  • Creator
    Veena Giridhar Gopal
  • Years Active
    2K
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Veena Giridhar Gopal
  • Show Website
    SalesBeat Podcast