Jerry-Rigged Business Marketing Podcast

Jerry Suhrstedt
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Welcome to the "Jerry-Rigged Business Marketing Podcast," where we dismantle traditional marketing concepts and rebuild them with innovative, practical strategies tailored for small and medium-sized businesses. Hosted by Jerry, a marketing veteran with over 25 years of experience, this podcast offers a unique blend of expert insights, real-world success stories, and actionable advice.

  1. Why Your Sales & Marketing Are Out of Sync—How RevOps Can Fix It | ep 20

    2024. 10. 08.

    Why Your Sales & Marketing Are Out of Sync—How RevOps Can Fix It | ep 20

    In this meeting, Jerry Suhrstedt, the CEO of Sumolab, interviews Natalie Furness, the founder and CEO of RevOps Automated, about the concept of Revenue Operations (RevOps) and how it can help align marketing and sales teams. They discuss the key components of RevOps, including people, processes, data, and technology, and how it can lead to scalable revenue growth. Natalie shares real-world examples of how RevOps has helped businesses improve their go-to-market operations and increase revenue. RevOps Automated SumoLab | Total Business Marketing The guest speaker, Natalie Furness, discussed the concept of Revenue Operations (RevOps) and its role in aligning marketing and sales teams. RevOps Automated is a revenue operations consultancy and managed service provider that helps improve go-to-market operations for businesses. Revenue operations involves aligning people, processes, data systems, and technology to enable growth. Marketing and sales departments often face challenges in aligning due to competing metrics and lack of understanding of each other's roles. The goal of revenue operations is to give marketers more time to market and salespeople more time to sell. It is important for marketers to understand sales methodologies and what makes a good opportunity from a sales perspective. The challenges in aligning marketing and sales include top-down metrics, trust between teams, and lack of knowledge about each other's roles. RevOps can ensure alignment with best practice deal execution by setting clear entrance and exit criteria for each stage of the sales process and using technology to enforce them. RevOps has helped businesses improve revenue by filtering out low-quality leads, improving information for customers, and transforming product-based sales into subscription services. RevOps Automated specializes in integrating HubSpot and Salesforce for businesses and provides support in campaign operations, sales operations, and change management. Natalie Furness can be reached on LinkedIn and more information about RevOps Automated can be found on their website.

    32분

  2. 2024. 10. 01.

    How I Went From Job Hunting To Client Hunting | ep 19

    In this meeting, Jerry Suhrstedt discussed the challenges of the current job market and the frustration of job seekers. He proposed a shift from job hunting to starting a consultancy or agency, highlighting the benefits and opportunities it offers. Jerry provided steps to get started, including defining a niche, building a brand, and client prospecting, while addressing common challenges and encouraging individuals to overcome their fear and take control of their career. - Jerry Suhrstedt introduced himself as the host of the Jerry Rig Business Marketing podcast and the founder and CEO of Sumolab Total Business Marketing. - The current job market is tough, with high competition, ghosting from recruiters, and fake job postings. - There are approximately 7.1 million job openings in the United States, presenting an opportunity for starting a consultancy or agency. - Starting your own business, such as a consultancy or agency, has similarities to a W2 job but offers more control over income and career trajectory. - Steps to get started include defining your niche, building your brand, creating your offering, and client hunting through proposals and networking. - Overcoming challenges such as managing uncertainty, handling rejection, and balancing work and life are important in running your own business. - Jerry shared success stories of individuals transitioning from being laid off to starting their own businesses. - The importance of leveraging existing skills and expertise in a specific area was emphasized. - Marketing and lead generation through platforms like LinkedIn, Facebook, and Google ads were discussed. - The need to overcome fear and take a leap to build something on your own terms was highlighted. - Common challenges in running your own business, such as managing uncertainty and handling rejection, were addressed. - The importance of work-life balance and setting boundaries was emphasized. - Jerry encouraged individuals to start client hunting and spend less time job hunting. - Contact information was provided for further discussion or inquiries.

    40분
  3. Be Your Own Boss! How I Started My Own Salesforce Consultancy | Jason Washburn | ep 18

    2024. 07. 30.

    Be Your Own Boss! How I Started My Own Salesforce Consultancy | Jason Washburn | ep 18

    The Jerry-Rigged Podcast discussed the benefits of starting an LLC for Salesforce professionals, featuring guest Jason Washburn, owner of the P3 Group. Jason shares his journey from job seeker to successful business owner, emphasizing the flexibility and security that an LLC provides compared to traditional employment. The conversation also covered practical steps for setting up an LLC, managing finances, and leveraging business insurance to protect personal assets. SumoLab Total Business Marketing P3 Group Introduction to the Podcast: Host: Jerry Suhrstedt Guest: Jason Washburn, owner of P3 Group, a Salesforce consultancy Topic: Starting your own LLC and Salesforce consultancy Challenges in Job Hunting: Current difficulties in finding Salesforce jobs High number of job applications and interviews without success Alternative to Job Hunting: Starting your own LLC as a viable option Benefits of owning a consultancy Jason Washburn's Background: Former high school chemistry and physics teacher Transitioned to Salesforce in 2008 Started P3 Group after being furloughed in April 2020 Benefits of Starting an LLC: Easier than expected to set up Provides flexibility in taking on multiple clients Allows for better control over one's career and income streams Steps to Form an LLC: Filing paperwork with the state Creating a separate business checking and savings account Using services like Gusto for payroll and tax management Financial Management: Importance of having 3-6 months of combined business and personal expenses saved Using business insurance to protect assets Client Relationships and Success Stories: Importance of maintaining good client relationships Examples of clients returning after contract periods Professional Boundaries and Billing: Avoiding unpaid work during the discovery phase Ensuring proper contracts and billing practices Flexibility and Experience: Ability to work multiple part-time contracts Enhancing LinkedIn profiles with LLC experience Legal and Tax Considerations: Differences between LLC and sole proprietorship Importance of consulting with a CPA and attorney Final Thoughts: Encouragement to consider starting an LLC for greater career flexibility Importance of enjoying life and maintaining work-life balance

    59분
  4. Digital Content Success: 5 Tactics to Generate Real Sales Leads | Lindsey Wigfield | ep 17

    2024. 07. 24.

    Digital Content Success: 5 Tactics to Generate Real Sales Leads | Lindsey Wigfield | ep 17

    In Episode 17 of the Jerry-Rig Podcast, host Jerry Suhrstedt and marketing strategist Lindsey Wigfield discuss key content marketing strategies to boost lead generation and sales. They cover the importance of branding, creating compelling and relevant content, optimizing content for SEO, effectively using social media, leveraging email marketing, and implementing lead magnets and calls to action. Lindsey shares real-life examples and case studies, including a successful content strategy for a home energy auditor that significantly increased bookings. The episode offers actionable insights for businesses looking to enhance their online presence and convert digital content into sales.

    49분
  5. Salesforce Process Mapping - UPN vs BPMN | Ian Gotts | ep 15

    2024. 06. 14.

    Salesforce Process Mapping - UPN vs BPMN | Ian Gotts | ep 15

    In this episode of the "Jerry-Rigged Podcast," host Jerry Suhrstedt and guest Ian Gotts, co-founder of Elements.cloud, discuss the importance and benefits of process diagramming, particularly focusing on Universal Process Notation (UPN). Ian explains how UPN simplifies complex processes, making them easier to understand and implement compared to other methods like BPMN. They highlight the practical applications of UPN in the Salesforce ecosystem and how it can facilitate better remote collabo...

    1시간 4분
  6. Supercharge Your Professional Presence | Lorraine K. Lee | ep 16

    2024. 06. 12.

    Supercharge Your Professional Presence | Lorraine K. Lee | ep 16

    In this meeting, Jerry Suhrstedt and Lorraine K Lee discuss the concept of professional presence and its importance in various aspects of one's career, including job interviews and networking. They emphasize the significance of having a strong LinkedIn presence and the impact it can have on attracting recruiters. Lorraine provides tips on video presence, networking, and being intentional about one's career choices.Check out Lorraine K Lee's Website for more resources!Here's your job hunting c...

    49분
  7. Salesforce Admin VS Salesforce Admin - Stephen Pricer | ep 14

    2024. 04. 25.

    Salesforce Admin VS Salesforce Admin - Stephen Pricer | ep 14

    During the JerryRigged podcast, Jerry and his guest, Stephen Pricer discuss various topics related to business analytics, technology, marketing, and Salesforce Administrators. They engage in a lively conversation, sharing their experiences and insight around marketing automation, Salesforce Pardot, Salesforce Account Engagement, and Salesforce Sales Cloud. They talk about their journey into Salesforce and how they got started in the ecosystem. They also discuss the pros and cons of different ...

    1시간 5분
  8. I Got Salesforce Jobs - I'm A Recruiter - Jamie Worth | ep 13

    2024. 04. 10.

    I Got Salesforce Jobs - I'm A Recruiter - Jamie Worth | ep 13

    The Jerry-Rigged Podcast, hosted by Jerry Suhrstedt, focuses on the world of business analysis, marketing, and technology, with a particular emphasis on Salesforce jobs in this episode. His guest was Jamie Worth, a Salesforce recruiter from Oscar Recruiting, who shared her insights on the Salesforce job market and provided advice for job seekers.Key points discussed in the meeting include:1. Salesforce Job Market: Jamie noted that the Salesforce job market has been volatile over the past year...

    1시간 2분
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Welcome to the "Jerry-Rigged Business Marketing Podcast," where we dismantle traditional marketing concepts and rebuild them with innovative, practical strategies tailored for small and medium-sized businesses. Hosted by Jerry, a marketing veteran with over 25 years of experience, this podcast offers a unique blend of expert insights, real-world success stories, and actionable advice.

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