Scalable

Kaya Yurieff and Jasmine Enberg
  • 5,0 (2)
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Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry. Hosted on Acast. See acast.com/privacy for more information.

  1. -23 Ч

    Live Streaming Isn’t Dead. Bieberchella and MrBeast Just Proved It

    Kaya Yurieff and Jasmine Enberg unpack why livestreaming and live shopping are having a moment. Justin Bieber’s polarizing Coachella performance, which was livestreamed on YouTube, is a case in point. They give their take on Bieberchella, and also unpack MrBeast’s recent star-studded livestream that brought together 50 mega creators—and his live giveaway with live shopping platform WhatNot. They also discuss whether creators need a college degree and what such a curriculum should look like in wake of Syracuse University offering a minor in the subject this fall. Later in the show, they’re joined by special guest Steve McClendon, product lead for podcasting at YouTube, who dives into the company’s strategy to make podcasting even bigger on the video-sharing site. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

    52 мин.

  2. -2 ДН.

    Scalable Live: A College Degree for Creators

    In this special live episode of Scalable, Jasmine Enberg sits down with Stephanie Patrick, co-founder and former owner of Theorist Media, creator Nick Urteaga and Michael Curtis, CEO and founder of Proud Management to discuss whether or not creators need a college degree and what an academic curriculum for the creator economy should look like. Hint: It’s not just about developing content. The episode was recorded at the Los Angeles campus of Syracuse University, which is launching a Center for the Creator Economy and allowing students to minor in the creator economy starting this fall. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

    58 мин.

  3. 9 АПР.

    OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare

    Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show on YouTube. They also break down Alix Earle’s launch strategy for her new skincare line, Reale Actives. Later, they’re joined by Julie Walsh Smith, CEO of Complexly, to discuss why Hank and John Green sold their shares in the company, turning it into a nonprofit, and how much it costs to make episodes of SciShow and Crash Course. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

    1 ч. 4 мин.

  4. 2 АПР.

    Why Creators Should Care About Meta and YouTube’s Verdict and Why Affiliate is Making a Comeback

    Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of the Chicago Bulls for a candid, inside look at the NBA team’s social and creator strategy. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

    1 ч. 11 мин.

  5. 26 МАР.

    The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet

    Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them. Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

    58 мин.
  6. California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists

    19 МАР.

    California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists

    Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year. Later, they’re joined by California Attorney General Rob Bonta, who discusses why AI isn’t the bad guy, a landmark social media addiction case, the Paramount-Warner Bros. merger and his own creator strategy. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

    1 ч.
  7. The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore

    12 МАР.

    The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore

    Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching themselves as the next Disney and why their ambitions will inevitably fall short. They’re also joined by special guests Max Maddox and Nolan Sykes from Donut Media, a car-focused media company and YouTube channel with more than 9 million subscribers. Max and Nolan give Scalable a peek under the hood of their company and what it actually takes to make it in this industry. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

    53 мин.
  8. AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes

    5 МАР.

    AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes

    Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes against the US and Israel’s attack test the UAE’s efforts to become a global creator hub. They also dive deep into the evolution of social commerce and explain why creators will survive and thrive in the age of AI shopping. Later, they’re joined by LTK co-founder and president Amber Venz Box to discuss the launch of LTK AI. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

    59 мин.
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Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry. Hosted on Acast. See acast.com/privacy for more information.

Информация

  • Автор
    Kaya Yurieff and Jasmine Enberg
  • Годы выхода
    2025 - 2026
  • Выпуски
    28
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Scalable. All rights reserved.
  • Сайт подкаста
    Scalable

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