Scalable

Kaya Yurieff and Jasmine Enberg
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Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.

  1. Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case

    -3 ДН.

    Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case

    Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in talking up creators. They also discuss AI creators ripping off real-life creators’ videos and the true crime influencer mania around the disappearance of Nancy Guthrie.  They’re also joined by special guest Ed Davidson, the chief growth officer of Lions, which is behind the major advertising festival in the South of France. Davidson gives a preview of what to expect this year and a new partnership with Adobe.

    50 мин.
  2. How Senator Cory Booker Convinced Democrats to Post More on Social Media

    -4 ДН.

    How Senator Cory Booker Convinced Democrats to Post More on Social Media

    Kaya Yurieff and Jasmine Enberg sit down with New Jersey Senator Cory Booker to discuss why Democrats still lag Republicans when it comes to using social media and working with influencers—and what he's doing to change that. Booker also gives his take on the new US TikTok, whether he supports social media bans for teens in the US and what he makes of California Governor Gavin Newsom's social media strategy.

    34 мин.

  3. 12 ФЕВР.

    Inside YouTube’s pitch to TV advertisers and why not every journalist can start a Substack

    KayaYurieff and Jasmine Enberg are on the road this week, traveling to Washington,D.C. to interview Senator Cory Booker. In today’s episode, Jasmine makes thecase for why YouTube should revisit original content and Kaya explains why notevery journalist can just start a Substack. They’re also joined by BrianAlbert, managing director of YouTube Media Partnerships and Creative Works, totalk about how YouTube works with creators and brands.

    51 мин.

  4. 5 ФЕВР.

    Why the NFL is all-in on creators and where influencer marketing M&A is headed next

    Kaya Yurieff and JasmineEnberg discuss the biggest news stories in the creator economy this week,including the NFL inviting 160 creators to the Super Bowl and TikTokers winningbig at the Grammy’s. They’re also joined by Jennifer Quigley-Jones, CEO andfounder of Digital Voices, to discuss the sale of her company to PMG and whatit means to be a female founder in this industry.

    57 мин.

  5. 29 ЯНВ.

    TikTok's stormy weekend, Reels is good now and creators protest ICE

    Kaya Yurieff and Jasmine Enberg discuss the biggest news stories in the creator economy this week, including the rough start for TikTok's new US owners and why Instagram Reels is good now. They also discuss the creator studio deal spree, including Netflix's new reality show with Alix Earle and Dhar Mann's move into microdramas, as well why more creators like Alex Cooper are speaking out against ICE.

    55 мин.

  6. 22 ЯНВ.

    Senate Dems to hold creator summit, ChatGPT launches ads and the rise of “vertical podcasts”

    KayaYurieff and Jasmine Enberg discuss the biggest news stories in the creatoreconomy this week, including ChatGPT’s launch of ads, a proposed “sin tax” onOnlyFans creators and why a crypto company is investing $200 million in BeastEnterprises.   They also break the news of a first-evercreator summit to be held by Senate Democrats. And they’re joined by HernanLopez, founder of Wondery, who says vertical is the future for podcasts.

    1 ч. 1 мин.

  7. 15 ЯНВ.

    Dubai’s ‘influencer tax,’ a Guggenheim heir bets on creators and a big year for sports

    Kaya Yurieff and Jasmine Enberg discuss the biggest newsstories in the creator economy this week, including the United Arab Emirate’snew “influencer tax” and the FTC’s influencer marketing guidelines. They alsoexplore how creator economy companies from TikTok to Fanatics are preparing fora big sports year, which includes the Olympics and the FIFA World Cup. They’realso joined by special guest Criswell Fiordalis, co-founder of GuggenheimBrothers Media, which launched a new fund for creator economy startups.

    41 мин.

  8. 8 ЯНВ.

    The Middle East's creator moment, Hannah Stocking's microdrama and messy influencer measurement

    Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the 1 Billion Followers Summit in Dubai and why the Middle East is becoming a creator economy hub. They also answer questions from listeners, such as how to measure ROI on influencer campaigns and discuss Spotify's new podcasting studios in Los Angeles. They're joined by special guest Scott Brown, the CEO of Second Rodeo, who produced a new microdrama musical starring mega creator Hannah Stocking.

    59 мин.
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Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.

Информация

  • Автор
    Kaya Yurieff and Jasmine Enberg
  • Годы выхода
    2025 - 2026
  • Выпуски
    19
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Kaya Yurieff and Jasmine Enberg
  • Сайт подкаста
    Scalable

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