Scale Differently

Crista Grasso
  • 5.0 (75)
  • Entrepreneurship
  • Updated Weekly

Scale Differently is the podcast for visionary founders who are ready to reshape the way they think, lead, and scale. Hosted by Crista Grasso, a scaling strategist with more than three decades of experience helping founder-led businesses translate bold visions into measurable and sustainable results, each episode explores the intersection of strategy, leadership, and energetics through conversations with founders, thought leaders, and industry experts. Whether the conversation is about leadership, AI, strategy, or the evolving role of the founder, every episode is designed to help you make intentional decisions that strengthen your business today while expanding what's possible tomorrow so that your business aligns with your vision and the Rich Fulfilled Life™ you're creating. Scaling a business is one thing. Scaling a business that creates the life you want to live is something else entirely. Formerly the Simplify to Scale Show, Scale Differently is for founders who believe the way they scale matters as much as the business they create.

  1. 18h ago

    E294 | Simplifying Business Growth with Celi Arias

    Is the part of your business you're giving the most attention to the part that will help your business grow? For Celi Arias, a scaling strategist and the founder of ScalePilot, the shifts she wanted to see in her business started happening when she realized that she'd spent more time giving attention to the parts of business she loved, but didn't give enough attention to the areas that determined whether the business could truly grow. Shifting her focus towards the things that really help a business grow has helped her change how she grows businesses today. In this week's episode of Scale Differently, Celi shares how she approaches scaling now, including: The downside of only leaning into your strengths The lessons she learned after selling her first business What skills you need to develop for long-term growth What you need to start making better decisions What patterns informed a new way of scaling If you feel like you've hit a ceiling and are not sure what else you need to do to take your business to the next level, this conversation will give you a perspective that can help you make the necessary changes for growth. Connect with Celi: •    Website:  https://celiarias.com/ •    Instagram: https://www.instagram.com/celigrowsbusiness/ •    Twitter: https://x.com/IamdonCelia •    LinkedIn: https://www.linkedin.com/in/celiarias/ Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  2. Aug 11

    E293 | It's Time to Scale Differently (The Evolution of Simplify to Scale)

    Is the way you're scaling your business still aligned with the vision you have for your business (and your life)? Over the past couple of years, I've watched so many business owners pause to reflect on whether their current business matches what they really want. Some are choosing to go deeper with a smaller group of clients, focusing on more connection and increased impact. While others are using tech and emerging opportunities to expand their vision in totally new directions. The one thing they all have in common is that everyone is looking for a way to expand their business in a way that feels more sustainable and more aligned with who they are and where they're going next. In this week's episode of the podcast, I share what it looks like to scale differently, as well as share a big announcement that you'll have to tune in to hear about, including: What's underneath the strategies that stopped working How to realign your business with a different vision Redefining growth and success for your current season If you've been feeling pulled toward a different way of scaling your business, you won't want to miss this episode (or the announcement). Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/ Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  3. Aug 4

    E292 | What the Things That Trigger You Are Trying to Tell You

    Have you ever been triggered by something and wondered why you couldn't quite let it go? We experience minor triggers all the time.  Whether someone does or says something that annoys you or you have a frustrating experience, most of the time you are able to move on with your day without a second thought. But every once in a while, something sticks with you far longer than it should and replays in your mind on repeat. When that happens, that is usually a sign to look beneath the surface because there is often an important takeaway. In this week's episode of the Simplify to Scale Show, I dive into what it really means to get to the root cause of your triggers and understand what they're trying to tell you, including: What your triggers reveal about what you're avoiding The link between your reactions and your business decisions The powerful questions to ask yourself beyond the obvious Simple steps for turning triggers into growth as you scale Give yourself the space to pause and get curious the next time something bothers you... there's often a much deeper story underneath. Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/ Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  4. Jul 28

    E291 | Building An Aligned Thought Leadership Approach With Macy Robison

    Does creating thought leadership content leave you feeling drained or energized? If you find yourself dreading content creation or even avoiding it altogether, that's a sign that the framework you're using may not be aligned with your natural strengths and wiring. In this week's episode of the Simplify to Scale Show, I sit down with Macy Robison, a thought leadership strategist who helps people build a platform around how they're naturally wired. We dive into how to build a thought leadership approach that sounds and feels like you, including: Why copying a "proven" playbook doesn't always work How to identify your unique signal and voice Three ways your message lands or falls flat The archetypes that shape how you communicate and get results Using your natural style to build your platform We also reviewed the results of my style from Macy's Resonant Thought Leader Archetype assessment, which was fascinating!   Links Website: https://macyrobison.com/ Assessment: https://assessment.thoughtleaderarchetype.com/ Instagram: https://www.instagram.com/macyrobison LinkedIn: https://www.linkedin.com/in/macyrobison/ Facebook: https://www.facebook.com/macyrobison/   Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/ Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  5. Jul 21

    E290 | Recognizing When You've Fully Embraced An Evolved Identity

    Ever feel like you've outgrown who you used to be, but haven't fully settled into who you're becoming? That space between the two can feel destabilizing, where you've outgrown the old version, and the new one hasn't fully settled in yet. Most people don't recognize that discomfort for what it is. They assume something is off when really they're just in the middle of an identity evolution that hasn't completed yet. In this week's episode of the Simplify to Scale Show, I share an example of what full embodiment looks like and what to do when you're still in the middle of a change, including: Why the in-between space feels so destabilizing The identity evolutions your business goes through without you noticing How to tell which side of the shift you're actually on How to move through the discomfort instead of staying stuck in it Discomfort isn't always a sign that something is off or misaligned. It often means you're growing into the next level of your business or yourself. Head over to Substack and share your thoughts on this episode: https://scaledifferently.substack.com/    Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  6. Jul 14

    E289 | The Subtle Ways We Compromise What We Want for Others

    Ever look back at a decision or compromise that felt small in the moment only to realize how far it took you away from the path you wanted to be on? Founders make so many decisions every day, and even ones that don't feel 100% aligned rarely look dramatic on the surface. They look practical, like the sensible choice given everything on your plate at the time, and it's usually only later when you look back that you can see the magnitude of the impact. In this week's episode of the Simplify to Scale Show, I share a few of my own stories about decisions that inadvertently pulled me off course, and walk through how to spot these patterns in your own business, including: How a compromise turns into a habit without you noticing The tell that you've logic'd yourself away from what you intuitively 'knew' Why the people closest to you shape more of your decisions than you think What it looks like when you put yourself in a box someone else handed you How to catch the next fork in the road before you're past it Understanding where these patterns show up for you is the key to avoiding misalignment and getting back on track. Connect with me on Substack: https://leanscaling.substack.com/  Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction   Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.  Learn more at https://www.strategicopsinstitute.com/certification   Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?  Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  7. Jul 7

    E288 | How to Get Talked About When You're Not in the Room with Michael Roderick

    How do you get people talking about you (in a good way) when you're not in the room? We all know that person whose name pops up everywhere, often before we've ever met them. Or when you ask for a referral and everyone recommends the same person to you. If you're curious what makes them so memorable and referable, and better yet how you become that person yourself, that's what we break down on this week's episode of the Simplify to Scale Show. I am joined by Michael Roderick, the CEO of Small Pond Enterprises and an expert in thought leadership, brand positioning, and relationship building, to talk about what it takes to become someone people remember, recommend, and want to connect with, including: What makes you easy to refer and remember long after a conversation Simple shifts to make your expertise more accessible The difference between aspirational and excellence buyers Understanding how you're naturally wired to grow your business How to make your messaging memorable and shareable If you want to create an unforgettable message that makes it simple for people to naturally think of you, talk about you, and introduce you to others, you won't want to miss this episode. Links Website: https://www.smallpondenterprises.com/ LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/ Facebook: https://www.facebook.com/mike.roderick.940 Twitter: https://x.com/MichaelRoderick Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction   Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.  Learn more at https://www.strategicopsinstitute.com/certification   Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?  Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  8. Jun 30

    E287 | Creating Freedom of Choice in Your Business

    What would it feel like to make every decision in your business based on what you 'want to' do instead of what you feel like you 'have to' or 'should' do? When business owners think of freedom, they often think in terms of financial freedom or freedom of time, and those are important, but there's an even more impactful kind of freedom... Having the 'freedom of choice' and being able to make decisions from a place of alignment instead of obligation. The challenge is that most business models and scaling and growth frameworks create the opposite. In this week's episode of the Simplify to Scale Show, I break down how to intentionally create 'freedom of choice' in your business and I share a perspective that transformed the way I think about scaling, including: The 3 different types of founder freedom and how to approach each The hidden cost of scaling from obligation vs. alignment How to approach decisions so they create more flexibility How to redesign your business for more freedom of choice The choices you make today create the options you'll have tomorrow. If you're ready to redesign your business to be more aligned with the next-level vision you have, let's spend a full day together building the bridge from where you are today to where you want to take things next. Book a Scale Different Day at cristagrasso.com/different   Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction   Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.  Learn more at https://www.strategicopsinstitute.com/certification   Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?  Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

See All (294)

5
out of 5
75 Ratings

About

Scale Differently is the podcast for visionary founders who are ready to reshape the way they think, lead, and scale. Hosted by Crista Grasso, a scaling strategist with more than three decades of experience helping founder-led businesses translate bold visions into measurable and sustainable results, each episode explores the intersection of strategy, leadership, and energetics through conversations with founders, thought leaders, and industry experts. Whether the conversation is about leadership, AI, strategy, or the evolving role of the founder, every episode is designed to help you make intentional decisions that strengthen your business today while expanding what's possible tomorrow so that your business aligns with your vision and the Rich Fulfilled Life™ you're creating. Scaling a business is one thing. Scaling a business that creates the life you want to live is something else entirely. Formerly the Simplify to Scale Show, Scale Differently is for founders who believe the way they scale matters as much as the business they create.

Information

  • Creator
    Crista Grasso
  • Years Active
    2021 - 2026
  • Episodes
    294
  • Rating
    Clean
  • Copyright
    © Copyright 2021 -2025 Crista Grasso LLC | All Rights Reserved | LeanOutMethod.com
  • Show Website
    Scale Differently