Scale Differently

Crista Grasso
  • 5.0 (76)
  • Entrepreneurship
  • Weekly

Scale Differently is the podcast for visionary founders who are ready to reshape the way they think, lead, and scale. Hosted by Crista Grasso, a scaling strategist with more than three decades of experience helping founder-led businesses translate bold visions into measurable and sustainable results, each episode explores the intersection of strategy, leadership, and energetics through conversations with founders, thought leaders, and industry experts. Whether the conversation is about leadership, AI, strategy, or the evolving role of the founder, every episode is designed to help you make intentional decisions that strengthen your business today while expanding what's possible tomorrow so that your business aligns with your vision and the Rich Fulfilled Life™ you're creating. Scaling a business is one thing. Scaling a business that creates the life you want to live is something else entirely. Formerly the Simplify to Scale Show, Scale Differently is for founders who believe the way they scale matters as much as the business they create.

  1. 8h ago

    E306 | The Hidden Expectations Shaping Your Future

    Have you ever found yourself disappointed by unmet expectations? Do you hold on to stories about yourself that may no longer be true? Are your future goals shaped by old beliefs or past experiences? In this episode of Scale Differently, I share how our expectations and long-held stories can influence both our feelings about the past year and the decisions we make as we plan for the future. Throughout the conversation, I reflect on personal experiences from a recent event, realizing how old narratives about myself were no longer accurate. I encourage you to examine your recurring stories, challenge assumptions, and look for the growth you've achieved. I also explore how expectations affect not just our self-image, but also our relationships and business journeys, from launching new offers to hiring the right people. Sometimes, the reality turns out even better when you stay open rather than fixating on the details of how things "should" look. As you get ready for next year, I invite you to rethink your expectations and revisit your stories. Join the discussion, share your reflections on Substack, and explore the Threshold program if you want to set yourself up to scale in a way that feels truly aligned. Let's support each other as we continue to scale differently and create a richer, more fulfilling path forward.   In this episode, I discuss Expectations versus reality in business growth Impact of personal stories and identities Shifting limiting beliefs and assumptions The role of vision and flexibility Handling disappointment and unmet expectations Relationship management and team dynamics Learning from setbacks for future planning   Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/ Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  2. Nov 3

    E305 | Why Timing is Everything and Matters More Than Ever Right Now

    Ever catch yourself thinking, "I've already said this a hundred times… should I even bother sharing it again?" We often assume people are tired of hearing about our offers, or that they would have said yes already if they were interested. But sometimes the thing people have heard many times before it finally clicks is because it reaches them at the exact moment they are ready to receive it. In this week's episode of Scale Differently, I dig into why timing matters more than ever as we head into the end of the year, including: The reason to keep showing up (even if you think people are tired of hearing something) End-of-year mistakes business owners make with their outreach How to stay in front of people without feeling like you're overdoing it Why the post you almost didn't share could be the one that converts best The thing you feel like you've said a thousand times and are hesitant to share could be exactly what someone needs to hear right now. And speaking of timing, I have some exciting additions and changes I have made to Threshold, including opening up 2 free interactive workshops that will help you get clear on what success and scale look like for you next year and see whether Threshold is the right fit right now. Register to join the workshops at cristagrasso.com/threshold   Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  3. Oct 27

    E304 | How to Tell if Your Next Big Change Will Be Successful

    Curious if the big change you're considering is going to be successful or not? After working with thousands of business owners, I have found an unexpectedly simple way to tell the likelihood of success. It has nothing to do with planning or analysis or any of the things most people do, because while those things are all important... There is a much simpler thing to look at FIRST and I break it down in this week's episode of Scale Differently, including: What to do when you feel pulled toward something you can't stop thinking about The best move when you're not sure what you want next The simple indicator that a change is more likely to succeed The way you approach change is just as important as the strategy behind it. And if you're feeling pulled toward a beautiful, big, bold vision for 2027 and want a partner by your side to bring it to life, I'd love to work with you inside Threshold. Applications are now open at cristagrasso.com/threshold   Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  4. Oct 20

    E303 | Why Niching Down Can Keep You from Scaling Up with Angela Gerber

    What if all the advice to niche down is limiting your growth? When you're multi-passionate, trying to fit everything you do into one narrowly defined niche can mean leaving behind some of your greatest strengths and passions. And while having a clear focus is important for your audience to understand what you do, there's a way to bring your diverse experience and interests together without limiting what your business can become. In this week's episode of Scale Differently, I sit down with Angela Gerber, founder of The Marketing Apothecary, who spent years trying to fit herself into traditional niches before discovering how to bring the full range of her expertise into her business. We explore how to embrace everything that makes you unique while keeping your business clear and compelling to your audience, including: Why niching down can hold multi-passionate entrepreneurs back How to find the connective thread across your different interests and expertise How to make your diverse offerings feel cohesive to your audience How to bring more of yourself into your business as you evolve As your business grows and you evolve, the things you want to be known for and the work you want to do can change too. Angela shares a different way to approach your positioning that gives you room to evolve while making it clear to your audience how everything connects.   Links to connect with Angela: Website: https://themarketingapothecary.com/  Instagram: https://www.instagram.com/themarketingapothecary LinkedIn: https://www.linkedin.com/company/themarketingapothecary/                                   Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/ Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  5. Oct 13

    E302 | Three Things to Consider for Business Growth in the New Year

    What will make the biggest difference in how your business grows next year? When you're setting big goals for your business, it's natural to start looking for the strategies and changes that will help you achieve them. But reaching those goals involves a lot of interconnected things within your business, and some of the biggest influences on your results may be things you haven't thought about yet. In this week's episode of Scale Differently, I'm sharing three things to consider as you plan for the new year, including: Why the most obvious solution isn't always the one you need How small changes can lead to much bigger results Why the goal itself is only part of what matters What becomes possible when you look at your business as an ecosystem Finding the right support to realize your vision and goals There are so many different ways to grow your business and equally as important as if you reach your goals is reaching them in a way that's aligned for you. And if you're looking toward 2027, knowing you want to grow your business in a way that's aligned and fulfilling, I'd love to partner with you inside Threshold. Applications are open at https://www.cristagrasso.com/threshold  Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  6. Oct 6

    E301 | Recognizing and Overcoming Resistance to Changes Needed to Scale

    Why do we often resist the changes we know we need to make in our business? Despite wanting something different, most people naturally gravitate towards what feels familiar and known. And that can become a challenge when you have a big vision and goals that require you to be thinking, leading, operating, and scaling differently. In this week's episode of Scale Differently, I dig into how to get past any resistance to change so there is nothing standing between you and your vision, including: Why knowing what needs to change isn't always enough Where resistance often shows up as you scale Why we naturally gravitate towards what's familiar How to step out of what's comfortable & into the unknown A different way to think about accountability The bigger your vision, the more likely it is to require things from you and your business that you haven't done before, which makes your willingness to embrace change an important part of realizing it. And if you know your 2027 vision is going to require you to think, lead, operate, and scale differently, and you want support making those shifts a reality, I'd love to partner with you inside Threshold.  Now accepting applications at https://www.cristagrasso.com/threshold  Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  7. Sep 29

    E300 | Reimagine and Scale Your Business for What's Next

    Do you ever feel like you're revisiting the same things in your business over and over again? You evolve an offer, rethink your team, update a system, or make changes to your business model, only to find yourself doing it again. As you scale, there are very few things in your business that are static or "done".  They continue to evolve as the business grows and what you want changes. And every time you enter into a cycle of revisiting and evolving your business, you're doing it from a new vantage point and entering what I think of as the 'scaling spiral'. For this week's 300th episode of Scale Differently, I'm sharing some of the biggest lessons from the past 300 episodes and what they can teach us about how we approach our next cycle of growth and scale, including: Why scaling happens in a spiral What changes each time you move through a cycle Why the pace of those cycles is accelerating The four stages of the scaling spiral The energetics and mechanics and scaling The faster things change, the more important it becomes to be clear on what you want for yourself and your business, so you can be intentional about what you carry forward, what you reimagine, and what you evolve as you move through your next cycle.   Ready to decide what you want your business to become in 2027? Learn more and apply for Threshold10: https://www.cristagrasso.com/threshold  Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

  8. Sep 22

    E299 | The Overlooked Root Cause of Feeling Misalignment in Your Business

    What causes something in your business to start feeling disconnected from what you really want? There are a lot of things that can contribute to that feeling, but there's one common root cause I see underneath it again and again. And it's something that can happen so gradually that you may not even realize how much it has changed the way you run, lead, grow, and scale your business. Maybe you adjusted an offer because of what a specific client needed and years later you're still delivering it that way. Maybe you structured your schedule around a particular team member or season in your business, and even though things have changed, your schedule never shifted. Individually, none of those things may seem especially significant. But when enough of them stay in place, they can create a much bigger sense of disconnect over time. That's what I'm exploring in this week's episode of Scale Differently, including: The common root cause behind feeling disconnected How misalignment ends up compounding over time How something temporary can become the new norm Ways to challenge and shift what's out of alignment How to avoid overwhelming yourself with change You can have a business that is successful and still feel increasingly disconnected from the way you actually want to run, lead, grow, and scale it. Understanding what created that disconnect is the first step to changing it.   Looking to make some changes, achieve some big goals, and scale your business differently as we look to the new year? Learn more and apply for Threshold 10: https://www.cristagrasso.com/threshold Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

See All (306)

5
out of 5
76 Ratings

About

Scale Differently is the podcast for visionary founders who are ready to reshape the way they think, lead, and scale. Hosted by Crista Grasso, a scaling strategist with more than three decades of experience helping founder-led businesses translate bold visions into measurable and sustainable results, each episode explores the intersection of strategy, leadership, and energetics through conversations with founders, thought leaders, and industry experts. Whether the conversation is about leadership, AI, strategy, or the evolving role of the founder, every episode is designed to help you make intentional decisions that strengthen your business today while expanding what's possible tomorrow so that your business aligns with your vision and the Rich Fulfilled Life™ you're creating. Scaling a business is one thing. Scaling a business that creates the life you want to live is something else entirely. Formerly the Simplify to Scale Show, Scale Differently is for founders who believe the way they scale matters as much as the business they create.

Information

  • Creator
    Crista Grasso
  • Years Active
    2021 - 2026
  • Episodes
    306
  • Rating
    Clean
  • Copyright
    © Copyright 2021 -2025 Crista Grasso LLC | All Rights Reserved | LeanOutMethod.com
  • Show Website
    Scale Differently