Scale Point Podcast

Abundance Worldwide
  • 5.0 (3)
  • ENTREPRENEURSHIP

The Scale Point Podcast is the go-to show for 7, 8, and 9-figure coaches and business owners who are scaling, optimizing, and preparing their businesses for exit. This is the only podcast dedicated to teaching the art of scaling and making coaching businesses exit-ready. Through exclusive guest interviews, expert insights, and real-world strategies, we uncover the scale points in business—the pivotal moments where entrepreneurs decide to quit, pivot, or scale. If you’ve ever asked: “How do I scale without working more?”“What does it take to remove myself from daily operations?”“How can I build a business that thrives without me?” …then this podcast is for you.

  1. How Can Coaches Hire Smarter and Build Better Teams with Michael King

    10/14/2025

    How Can Coaches Hire Smarter and Build Better Teams with Michael King

    In this episode of the Scale Point Podcast, host Heather Wanninger sits down with Michael King, executive coach, founder of Teams.Coach, and strategist for both solo entrepreneurs and Fortune 500 leaders. Together, they explore the new realities of scaling a coaching practice in a fast-changing world. Key Takeaways: Surround yourself with the right people—because who you give access to determines your energy.Don’t “dump”—delegate with clarity and expectations.Use the Person–Plan–Portfolio method to hire better and avoid burnout.The best scalable strategy? Turn your top three clients into your next nine.Authenticity and storytelling are non-negotiables in 2025—run your company like a media brand. Timestamps: 00:00 Introduction and Podcast Overview 00:48 Guest Introduction: Michael King 01:21 Addressing Burnout and Isolation 02:17 The Importance of Team Dynamics 03:09 Evaluating Team Members 05:25 Framework for Hiring and Firing 09:47 Personal Stories and Lessons Learned 18:50 Balancing Business and Family Life 36:07 Final Thoughts and Conclusion If you’re ready to scale with soul, this episode will show you how to lead with clarity, hire with confidence, and build a coaching business that thrives without burning out.

    37 min
  2. Do You Really Have a Lead Problem—or Just a Follow-Up Problem with Tamara Jackson

    10/07/2025

    Do You Really Have a Lead Problem—or Just a Follow-Up Problem with Tamara Jackson

    Most coaches don’t have a lead problem—they have a follow-up problem. And that gap could be the reason your pipeline is full, but your revenue isn’t. In this episode of the Scale Point Podcast, Heather Wanninger talks with Tamara Jackson, founder of LeadReviver, about how to fix broken follow-up systems and turn ghosted leads into paying clients. Key Takeaways: Most businesses lose revenue not from lack of leads, but from poor follow-up. Bite-sized conversations convert better than overwhelming information dumps. AI can remove the “mind junk” entrepreneurs often bring into follow-up. Stop assuming your prospects can’t afford it—let them tell you otherwise. Nurturing existing clients can be just as valuable as chasing new leads. Timestamps: 00:00 Introduction to Follow-Up Problems in Business 00:23 Welcome to the Scale Point Podcast 01:05 Turning Ghosted Leads into Paying Clients 01:37 The Importance of Follow-Up in Business 04:59 Three Core Steps for Effective Follow-Up 09:53 Leveraging AI for Follow-Up 16:25 Customizing AI for Client Needs 19:10 The Power of Persistent Follow-Up 23:38 The Importance of Data-Driven Processes 24:07 Overcoming Mental Blocks in Sales 24:34 Personal Experience with Sales Assumptions 26:09 The Impact of Communication in Sales 27:09 Mindset and Beliefs in Sales Success 32:59 Leveraging AI and Human Connection 34:18 The Role of Social Media and Websites 39:38 Nurturing Client Relationships 41:04 Scaling Your Business Effectively 43:31 Final Thoughts and Reflections If you’re ready to stop ghosting leads (and letting them ghost you), listen in as Tamara shows you how to create simple, repeatable systems that turn conversations into conversions.  Subscribe to the Scale Point Podcast for more strategies that help you scale with clarity and ease.

    45 min
  3. What Is the CARE Approach and How Can It Grow Your Coaching Business with Jessika Suter

    09/30/2025

    What Is the CARE Approach and How Can It Grow Your Coaching Business with Jessika Suter

    In this episode of the Scale Point Podcast, Heather Wanninger sits down with Jessika Suter, often called the queen of relationship marketing. Jessika reveals why word of mouth and authentic connections outperform ad spend, and how coaches can leverage her CARE Approach to build a business that scales from the inside out. Key Takeaways: Why word of mouth is still the strongest growth engine for coaches. The CARE framework for creating authentic, long-term client relationships. How to “out-care” the competition and stand out without relying on ads. Practical ways to turn clients into advocates and team members into evangelists. Why personalization, small touches, and exceptional experiences lead to referrals that keep your business thriving. Timestamps: 00:00 Introduction to the CARE Approach 00:22 Welcome to the Scale Point Podcast 01:50 The Importance of Relationship Marketing 04:47 Deep Dive into the CARE Approach 07:28 Capturing Attention: Common Mistakes 09:22 Articulating Your Message with Clarity 13:34 Utilizing AI in Marketing 16:30 Building Meaningful Client Relationships 24:47 Creating Scalable Client Experiences 31:16 Conclusion and Final Thoughts If you’re ready to attract better clients, scale through relationships, and build a brand that people love to share, this is the episode you can’t miss. Subscribe to the Scale Point Podcast and learn how to grow your business without burning dollars on ads.

    32 min
  4. How Do You Break Free from the Delegation Trap as a Coach with Atiba De Souza

    09/23/2025

    How Do You Break Free from the Delegation Trap as a Coach with Atiba De Souza

    In this episode of The Scale Point Podcast, Heather Wanninger welcomes Atiba de Souza, entrepreneur, speaker, and author of The Delegation Trap. Atiba shares why so many coaches and business owners struggle to delegate effectively and end up stuck in the cycle of “I’ll just do it myself.” Through personal stories, coaching analogies, and his powerful CASE Method framework, Atiba shows how leaders can stop being the “superhero” in their businesses and start building teams that think, act, and lead with ownership. Key Takeaways Why doing tasks yourself creates a “superhero complex” that actually breeds team laziness. How the wrong delegation style can turn even A-players into disengaged employees. The importance of hiring based on core values first, not just skills. Why leaders must train people to think, not just follow tasks. The CASE Method for effective delegation: Challenges, Articulate, Study, Easier. Timestamps: 00:00 Introduction: The Superhero Syndrome 00:31 Welcome to the Scale Point Podcast 01:09 Meet Atiba: The Delegation Expert 02:42 The Delegation Trap Explained 06:43 The Importance of Core Values in Hiring 10:12 Transforming C Players into A Players 24:16 The Case Method for Effective Delegation 30:45 Conclusion: Achieving Freedom Through Delegation If you’re ready to stop being the bottleneck in your business and start building a team that truly supports your growth, don’t miss this episode. Subscribe to The Scale Point Podcast for strategies that help you scale with freedom. Visit Atiba de Souza online: Website: https://thedelegationtrap.com/ LinkedIn: https://www.linkedin.com/in/atibadesouza

    33 min
  5. The #1 Mistake Coaches Make When Rebranding (and How to Avoid It) with Hunter Myers

    09/16/2025

    The #1 Mistake Coaches Make When Rebranding (and How to Avoid It) with Hunter Myers

    In this episode of The Scale Point Podcast, Heather sits down with Hunter Myers of Verdure Design Co. to discuss one of the biggest questions coaches face when scaling: Should you evolve from a personal brand to a business brand? Listeners will walk away with: How to know when it’s time to transition from personal to business branding.Why surprising your audience with a polished rebrand is a recipe for confusion.The role of values, vision, and long-term goals in shaping your brand identity.Actionable steps for finding clarity before investing in a strategist or designer.Timestamps: 00:00 Introduction to the Scale Point Podcast 00:57 Meet Hunter Myers: Branding Expert 01:38 Personal vs. Business Branding 03:32 Common Mistakes in Branding Transitions 05:35 Building Trust Through Transparency 09:07 Deciding When to Rebrand 13:15 Exercises for Vision Clarity 17:12 Transitioning Personal Elements to a Business Brand 21:21 Navigating Client Transitions 21:52 The Role of a Brand Strategist 23:07 Shifting Values in Business Growth 23:59 Scaling with a Team 25:51 The Emotional Journey of Rebranding 27:35 Building Confidence Through Branding 31:27 Steps to Start Your Branding Journey 36:22 Choosing the Right Brand Strategist 37:53 Planning and Timeline for Rebranding 41:01 Final Thoughts and Encouragement Whether you’re staying rooted in your personal brand or preparing to scale into something bigger, this episode will help you make branding decisions with confidence. If you’re a coach ready to grow your business without losing the heart of your brand, this conversation is a must-listen. Subscribe to The Scale Point Podcast and start shaping the brand that will carry your business into its next chapter. Visit Hunter Myer’s online: Website: https://verduredesignco.com/ LinkedIn: https://www.linkedin.com/in/hunter-myers-lead-creative-and-designer-8b1587141/ Youtube: https://www.youtube.com/@brandingbiteswithhunter611/featured

    44 min
  6. How Can Coaches Use TikTok to Attract More Clients with Keenya Kelly

    09/09/2025

    How Can Coaches Use TikTok to Attract More Clients with Keenya Kelly

    In this episode of the Scale Point Podcast, Heather Wanninger sits down with Keenya Kelly, a TikTok marketing expert and business strategist, to explore how coaches can scale their businesses using short-form video and automation. Keenya shares her journey of discovering the power of TikTok for organic growth, the role of chatbots and automation in lead generation, and why building authentic client relationships is key to long-term success. She breaks down actionable strategies coaches can implement right away to attract clients, streamline their sales process, and focus on scaling instead of being stuck in daily marketing tasks. Whether you’re new to TikTok or looking for smarter ways to leverage automation, this conversation is packed with insights that will help you take your coaching business to the next level. Key Takeaways: Why TikTok is a powerful tool for attracting coaching clients. How to use chatbots and automation to simplify lead generation. The importance of authenticity in building long-term business relationships. Practical strategies to scale your business without burning out. Timestamps: 00:00 Introduction to the Scale Point Podcast 00:38 Meet Keenya Kelly: TikTok Marketing Queen 01:24 Keenya's Journey to TikTok Success 03:03 Overcoming Doubts and Going Viral 04:22 Leveraging TikTok for Business Growth 12:23 Chatbots: Enhancing Engagement and Sales 16:31 Creating Effective Content and Offers 20:07 Analyzing TikTok Performance 28:20 Final Thoughts and Encouragement If you’re ready to attract more clients, streamline your systems, and scale with confidence, this episode is a must-listen. Subscribe to the Scale Point Podcast for more proven strategies from experts who know what it takes to grow a coaching business. Visit Keenya Kelly online: Website: https://www.keenyakelly.com/ LinkedIn: https://www.linkedin.com/in/keenyakelly/ Tiktok: https://www.tiktok.com/@keenyakelly

    30 min
  7. From Free to Paid: Why Workshops Are the Secret to Scaling Your Coaching Business with AnnMarie Rose

    09/02/2025

    From Free to Paid: Why Workshops Are the Secret to Scaling Your Coaching Business with AnnMarie Rose

    In this episode of the Scale Point Podcast, Heather Wanninger interviews scaling strategist Ann-Marie Rose, who breaks down why paid workshops outperform free ones every time. Ann-Marie dives into the mindset shift coaches need to make when scaling their businesses, the importance of creating rinse-and-repeat systems, and the exact steps for turning workshops into high-ticket client conversions. She emphasizes how coaches can step away from hustle culture, build safety into scaling, and use workshops as a predictable growth engine. Key Takeaways Why free workshops drain your energy and don’t convert.How paid workshops boost show-up rates and attract better clients.The one quick-win strategy that builds trust and drives conversions.Real-world proof: How Ann-Marie closed a $48K offer from a single paid workshop. How to create rinse-and-repeat systems that keep sales running in the background. Timestamps: 00:00 Introduction to the Scale Point Podcast 00:36 Meet Ann-Marie Rose: Scaling Strategist 01:02 The Fear of Transitioning to Paid Workshops 02:14 Building Trust Through Paid Workshops 04:36 Crafting Effective Workshop Topics 07:51 Conversion Rates: Free vs. Paid Workshops 11:09 Maximizing Backend Conversions 16:46 Challenging Entrepreneurial Beliefs 17:13 The Long Game in Business 18:21 Building Sustainable Sales Systems 19:36 Shifting from Hustle to Simplicity 20:41 Mindset and Strategy for Scaling 23:01 Leveraging Paid Workshops 29:37 Simplifying for Success 34:04 Final Thoughts and Takeaways If you’re tired of hustling for leads and want a strategy that scales with ease, this episode will change how you approach workshops forever. Ready to stop giving away your best ideas for free and start using workshops as a scalable sales system? Tune in now and discover how to make paid workshops the cornerstone of your growth. Subscribe to the Scale Point Podcast and discover strategies for purpose-driven growth.  ➡️ scalepointpodcast.com Visit AnnMarie Rose online: Website: https://www.annmarierose.com/ LinkedIn: https://www.linkedin.com/in/annmarierose/ #ScalePointPodcast #CoachingBusiness #TikTokMarketing #Chatbots #LeadGeneration #CoachingSuccess #BusinessGrowth #Podcast #BusinessPodcast #ExitYourBusiness #Mindset #PodcastSuccess #AnnMarieRose #HeatherWanninger

    36 min
  8. What Every Coach Needs to Know About Trademarks & Scaling with Joey Vitale

    08/26/2025

    What Every Coach Needs to Know About Trademarks & Scaling with Joey Vitale

    In this episode of Scale Point Podcast, Heather Wanninger sits down with Joey Vitale, founder of Indy Law, to talk about a topic most coaches avoid until it’s too late: protecting your brand legally while scaling your business. Joey shares his journey from litigation lawyer to trademark specialist and explains why coaches who want to scale beyond solopreneurship must think about trademarks, contracts, and risk management early on. Using powerful analogies (like “spare tire” vs. “four flat tires” legal issues), Joey makes the case for why trademarks are not just legal red tape but strategic assets that increase the value of your business. For coaches stuck in the golden handcuffs of doing everything themselves, this conversation sheds light on how to step into your CEO role, protect your brand, and set up systems and teams that give you the freedom to truly scale. Key Takeaways: Why trademarks matter if you want to build a sellable coaching brand. The difference between manageable legal risks and business-stopping ones. Why a comprehensive trademark search is crucial from day one. How niching down simplified Joey’s law practice and fueled his growth. The role of VAs, automation, and client communication in sustainable scaling. Timestamps:  00:00 Introduction to the Scale Point Podcast 00:36 Guest Introduction: Joey Vitale from Indy Law 01:30 The Importance of Trademarks for Coaches 04:58 Legal Considerations for Scaling Coaches 08:23 Trademark Application Process 15:39 Joey Vitale's Journey and Business Insights 21:57 Building a Team and Automation 23:46 Client Communication and Experience 30:37 Conclusion and Special Offer Ready to scale with peace of mind? Don’t wait until a legal issue forces you to pause your growth.  Visit Joey Vitale online: Website: https://www.indielaw.com/ LinkedIn: https://www.linkedin.com/in/thejoeyvitale

    33 min
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5
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About

The Scale Point Podcast is the go-to show for 7, 8, and 9-figure coaches and business owners who are scaling, optimizing, and preparing their businesses for exit. This is the only podcast dedicated to teaching the art of scaling and making coaching businesses exit-ready. Through exclusive guest interviews, expert insights, and real-world strategies, we uncover the scale points in business—the pivotal moments where entrepreneurs decide to quit, pivot, or scale. If you’ve ever asked: “How do I scale without working more?”“What does it take to remove myself from daily operations?”“How can I build a business that thrives without me?” …then this podcast is for you.

Information

  • Creator
    Abundance Worldwide
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © 2025 Scale Point Podcast, Abundance Worldwide
  • Show Website
    Scale Point Podcast