Building Unshakable

Kathryn Binkley

Building Unshakable is the podcast for 6 and 7-figure business owners who want predictable profit and true freedom. Discover the systems and strategies that transform bottlenecked businesses into unshakable companies. From marketing and sales to operations and leadership, you'll learn how to build a sustainable, scalable business. Your host, Kathryn Binkley, is a Business Coach and founder of The Unshakable Company®, where she helps entrepreneurs build businesses they can depend on, not ones that depend on them. Learn more at theunshakablecompany.com.

  1. 3D AGO

    40: Leadership Isn’t Optional

    Why leadership isn’t optional and how to lead your team well even when you’re short on time If you’ve ever thought, “I don’t have time to lead my team…”, this episode is for you. Because whether you’re being intentional about it or not… you’re already leading. The question is just whether it’s working for you or against you. And the truth is, not leading well will cost you more time than leading well ever will. In this episode, I want to show you how small, simple shifts can change the way your team operates without adding more to your plate. In This Episode, You’ll Learn:Why “not having time to lead” is quietly creating bigger problems in your businessThe small, weekly habits that make a bigger impact on your team than you thinkHow to support, guide, and lead your team without adding hours to your schedule Next Steps: If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress. This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again. If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you. Explore more to help you build unshakable: Check out free trainings and tools hereConnect with Kathryn on Instagram Where we can Connect: Follow the Podcast Follow The Unshakable Company on InstagramFollow The Unshakable Company on Facebook Enjoying the Podcast? Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one. Click here to follow on Apple Podcasts. Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast. How to leave a review: Click here to open the showScroll to “Ratings and Reviews”Tap ⭐⭐⭐⭐⭐Tap “Write a Review” and share what you’re enjoying It’s simple, quick, and so appreciated.

    5 min
  2. MAR 30

    39: The Org Chart Most Small Businesses Are Missing

    How to create an org chart for your small business If you’re running a small business, chances are the structure behind the scenes is a little… messy. Roles overlap. Responsibility isn’t always clear. And when something slips through the cracks, it usually lands back on your plate. Most small businesses grow without ever intentionally designing their structure. In this episode, I’m walking you through the org chart I use with my clients to bring clarity to how a business runs. It’s a simple structure that helps you organize your team, assign clear ownership, and start thinking about your business like a company that’s built to scale. Even if you’re the only person in the business right now. Because when you design the structure first, you can grow into it. In This Episode, You’ll Learn:Why every small business needs an org chart, even if you’re still a solopreneurThe simple three-department structure I recommend to organize your businessHow mapping roles instead of people reveals gaps, inefficiencies, and your next hires Next Steps: If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress. This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again. If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you. Explore more to help you build unshakable: Check out free trainings and tools hereConnect with Kathryn on Instagram Where we can Connect: Follow the Podcast Follow The Unshakable Company on InstagramFollow The Unshakable Company on Facebook Enjoying the Podcast? Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one. Click here to follow on Apple Podcasts. Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast. How to leave a review: Click here to open the showScroll to “Ratings and Reviews”Tap ⭐⭐⭐⭐⭐Tap “Write a Review” and share what you’re enjoying It’s simple, quick, and so appreciated.

    7 min
  3. MAR 23

    38: Why So Many CEOs Secretly Feel Like Bad Leaders

    The difference between visionary leadership and managementIf you’ve ever wondered whether you’re actually a good leader… you’re not alone. I’ve coached a lot of CEOs over the years, and one thing I hear constantly is this quiet doubt: Maybe I’m not cut out for this. They question their decisions. They assume everyone else would run the business better. And they start wondering if they should step out of the leadership role altogether. But what if the problem isn’t your leadership? What if you’ve been measuring yourself against the wrong standard this entire time? In this episode, I’m breaking down a distinction that changes everything for visionary founders who feel like they’re failing as leaders. In This Episode, You’ll Learn:Why so many visionary CEOs believe they’re bad leaders when they’re actually wired exactly the way their business needsThe real difference between leadership and management (and why expecting yourself to be great at both creates unnecessary doubt)The strengths most visionary founders mistake for weaknesses and how to start seeing them differently COPY Next Steps: If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress. This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again. If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you. Explore more to help you build unshakable: Check out free trainings and tools hereConnect with Kathryn on Instagram Where we can Connect: Follow the Podcast Follow The Unshakable Company on InstagramFollow The Unshakable Company on Facebook Enjoying the Podcast? Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one. Click here to follow on Apple Podcasts. Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast. How to leave a review: Click here to open the showScroll to “Ratings and Reviews”Tap ⭐⭐⭐⭐⭐Tap “Write a Review” and share what you’re enjoying It’s simple, quick, and so appreciated.

    13 min
  4. MAR 16

    37: 5 Phases of Scaling With a Team

    Why scaling with a team means stepping into a different role at every stage A lot of founders want the freedom that comes with having a team. The ability to step back from the day-to-day. The space to focus on strategy and vision. The feeling that the business isn’t resting on your shoulders anymore. But getting there rarely feels simple. You start by doing everything yourself. Then you bring on help. A few contractors. Then maybe a few employees. And somewhere along the way, things start to feel messy or heavy. More questions. More decisions. More responsibility. That’s because scaling with a team isn’t a single step. It’s a series of phases where your role in the business keeps evolving. When you understand those phases, it becomes much easier to see where you are now and what needs to change before you can move to the next stage. In This Episode, You’ll Learn:The five phases founders move through as they scale from solopreneur to CEOWhy you can’t skip the steps between building a business and actually leading oneHow your role must evolve at each stage if you want to create real freedom Next Steps: If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress. This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again. If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you. Explore more to help you build unshakable: Check out free trainings and tools hereConnect with Kathryn on Instagram Where we can Connect: Follow the Podcast Follow The Unshakable Company on InstagramFollow The Unshakable Company on Facebook Enjoying the Podcast? Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one. Click here to follow on Apple Podcasts. Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast. How to leave a review: Click here to open the showScroll to “Ratings and Reviews”Tap ⭐⭐⭐⭐⭐Tap “Write a Review” and share what you’re enjoying It’s simple, quick, and so appreciated.

    17 min
  5. MAR 9

    36: What the CEO Role Actually Owns

    The 5 CEO Responsibilities If you own the business but your calendar looks like an employee’s, this episode is for you. Many founders carry the title of CEO without ever defining what the role actually owns. As a result, they fill their weeks with approvals, problem solving, and operational tasks while the highest level responsibilities go unattended. CEO is more than a title. And when the role is unclear, you drift back into day-to-day work and overlook the work that determines the future of your business. In This Episode, You’ll Learn:What true CEO responsibilities in business look like beyond day to day managementWhy your calendar may not reflect the role you think you holdHow to recalibrate your role and lead at the level your business now requires. Next Steps: If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress. This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again. If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you. Explore more to help you build unshakable: Check out free trainings and tools hereConnect with Kathryn on Instagram Where we can Connect: Follow the Podcast Follow The Unshakable Company on InstagramFollow The Unshakable Company on Facebook Enjoying the Podcast? Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one. Click here to follow on Apple Podcasts. Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast. How to leave a review: Click here to open the showScroll to “Ratings and Reviews”Tap ⭐⭐⭐⭐⭐Tap “Write a Review” and share what you’re enjoying It’s simple, quick, and so appreciated.

    14 min
  6. MAR 2

    35: The 4 Ownership Levels (And Why You’re Stuck)

    Why Ownership Levels in Business Determine Whether You’re the Bottleneck If you feel like everything in your business still runs through you, this episode will explain why. Most founders say they want their team to “take more ownership.” But very few have actually defined what ownership means inside their company. Without clarity, frustration builds. Expectations drift. And growth slows down. If scaling has felt messy, chaotic, or heavier than expected, this conversation will give you language and structure for what’s really happening behind the scenes. In This Episode, You’ll Learn:Why everything in your business still defaults to you, even after hiringWhat the 4 ownership levels actually reveal about where you and your team are operatingHow to audit your team and your own role to unlock growth Next Steps: If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress. This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again. If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you. Explore more to help you build unshakable: Check out free trainings and tools hereConnect with Kathryn on Instagram Where we can Connect: Follow the Podcast Follow The Unshakable Company on InstagramFollow The Unshakable Company on Facebook Enjoying the Podcast? Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one. Click here to follow on Apple Podcasts. Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast. How to leave a review: Click here to open the showScroll to “Ratings and Reviews”Tap ⭐⭐⭐⭐⭐Tap “Write a Review” and share what you’re enjoying It’s simple, quick, and so appreciated.

    20 min
  7. FEB 23

    34: Time On Brand

    How to build trust quickly with buyers who are ready to say yes We’ve been told trust takes time. But people don’t need a long runway, they just need a deep enough experience with your brand. In this episode, we’re talking about the real reason some people buy quickly and others don’t. It’s not because they need months of nurturing. It’s because they need more time on brand. That’s the time they spend inside your content, your message, your world, and it’s what builds belief faster than anything else. If you want your audience to trust you without dragging out the sales process, this episode will shift how you think about content, connection, and conversion. In This Episode, You’ll Learn:Why trust builds through brand exposure, not a long timelineHow bingeable content builds belief and shortens the sales timelineThe four types of content that increase time on brand and drive faster decisions Next Steps: If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress. This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again. If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you. Explore more to help you build unshakable: Check out free trainings and tools hereConnect with Kathryn on Instagram Where we can Connect: Follow the Podcast Follow The Unshakable Company on InstagramFollow The Unshakable Company on Facebook Enjoying the Podcast? Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one. Click here to follow on Apple Podcasts. Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast. How to leave a review: Click here to open the showScroll to “Ratings and Reviews”Tap ⭐⭐⭐⭐⭐Tap “Write a Review” and share what you’re enjoying It’s simple, quick, and so appreciated.

    16 min
  8. FEB 16

    33: Buyer Buy-In

    How to attract clients who are ready to buy without convincing or chasing If selling feels like convincing, you’re probably waiting too long to build buy-in. Buyer buy-in shouldn’t start when you make the offer. It should already be in place through your messaging, content, and positioning long before you ever pitch. Because when someone believes in the problem, the possibility, and you, the decision becomes simple. In this episode, we’re unpacking what buyer buy-in really means and how to shift your messaging to connect with the right people, the ones who are already primed to say yes. In This Episode, You’ll Learn:Why building buy-in before your offer makes selling easierWhat self-led buyers actually need to feel readyHow to shift from convincing to connecting through your messaging If you're done trying to drag people toward the finish line, this episode will show you how to attract clients who are already on their way there. Next Steps: If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress. This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again. If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you. Explore more to help you build unshakable: Check out free trainings and tools hereConnect with Kathryn on Instagram Where we can Connect: Follow the Podcast Follow The Unshakable Company on InstagramFollow The Unshakable Company on Facebook Enjoying the Podcast? Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one. Click here to follow on Apple Podcasts. Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast. How to leave a review: Click here to open the showScroll to “Ratings and Reviews”Tap ⭐⭐⭐⭐⭐Tap “Write a Review” and share what you’re enjoying It’s simple, quick, and so appreciated.

    14 min
4.9
out of 5
16 Ratings

About

Building Unshakable is the podcast for 6 and 7-figure business owners who want predictable profit and true freedom. Discover the systems and strategies that transform bottlenecked businesses into unshakable companies. From marketing and sales to operations and leadership, you'll learn how to build a sustainable, scalable business. Your host, Kathryn Binkley, is a Business Coach and founder of The Unshakable Company®, where she helps entrepreneurs build businesses they can depend on, not ones that depend on them. Learn more at theunshakablecompany.com.