Scale With Clarity

Brooke
  • 5.0 (2)
  • Entrepreneurship
  • Updated Biweekly

Scale with Clarity is the podcast for solopreneurs who want to grow without burning out — and build a business that brings them joy and fulfillment. Whether you're just considering launching your practice or deep in the trenches, this show is for those intentionally choosing a path of purposeful growth — without the pressure to scale into a big team or agency model. Hosted by Brooke Koeninger, fractional CFO and strategist, you’ll hear honest conversations and founder stories about scaling with intention, aligning with your values, and redefining success on your own terms.

  1. Sep 2

    Ep. 37 From Corporate Burnout to a Business Built on Your Terms with Wes Wheless

    What happens when you leave corporate… but realize you might accidentally recreate the same box in your own business? In this episode of Scale With Clarity, I talk with Wes Wheless, author of Expert’s Privilege: A Self-Deployment Guide to Leaving Corporate and Going Solo, about leaving corporate, finding your lane, and redefining what success actually means. After two back-to-back layoffs pushed Wes toward independent work, he began to realize that going solo wasn’t simply about replacing a corporate salary. It was about having the freedom to design his days, choose who he worked with, and build a professional life around what mattered to him. We dig into the questions that often get overlooked when someone is considering leaving corporate: What do you actually enjoy doing?Who do you actually want to work with?How much income do you really need?What does “enough” look like?And are you building the business you want—or just another version of the life you were trying to escape? We also talk about finding your first client, niching down, discovering your expertise, financial runway, the five traits that support a successful solo journey, and why your expertise may be a much more valuable “parachute” than you realize. If you’ve ever felt like you’re ready for something different but aren’t sure what that something is, this episode will give you plenty to think about. Connect with Wes: Curious about going solo? Learn about working with Wes: weswheless.com   More about Wes's book: wesbook.com   Connect/DM with Wes: linkedin.com/in/wwheless/  Connect with Brooke: ⁠⁠⁠Brooke's Newsletter⁠⁠⁠ Ready to stop guessing if your business can afford the next move? Download my free Cash Flow Forecast Tool  Looking for clarity on your next steps? Download my free ⁠⁠⁠Clarity Compass⁠⁠⁠. Looking to work with Brooke 1:1? More info ⁠⁠⁠here⁠⁠⁠. Connect with me here: ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠Instagram ⁠⁠⁠, ⁠⁠YouTube⁠ #ScaleWithClarity #CareerChange #LeavingCorporate #Entrepreneurship #Consulting #Solopreneur #CorporateBurnout #IndependentConsultant

  2. Aug 26

    Ep. 36 What If Your Definition of Success Is the Problem? with Shayna Bergman

    What if your definition of success is actually what’s keeping you exhausted? In this episode of Scale With Clarity, I sit down with leadership and executive coach Shayna Bergman to talk about the pressure high achievers put on themselves to succeed at work, be present at home, raise great kids, and somehow do it all perfectly. Shayna shares her journey from HR leadership at Deloitte to becoming a coach, and the inner knowing that eventually pushed her to pursue the path she had always wanted. We talk about redefining success, identity shifts, perfectionism, parenting, burnout, authenticity, and why “work-life balance” might not be the goal we think it is. Shayna also breaks down her powerful 3 A’s: Awareness, Acceptance, Action—and why acceptance is the step so many people skip. If you’re tired of feeling like you’re failing because you can’t do everything, this conversation is a reminder that you don’t have to. Connect with Shayna: LinkedIn⁠⁠⁠: https://www.linkedin.com/in/shayna-priluck-bergman/   Facebook⁠⁠⁠: https://www.facebook.com/ShaynaBergmanCoaching/   Instagram⁠⁠⁠: https://www.instagram.com/shaynabergmancoaching/ Connect with Brooke: ⁠⁠⁠Brooke's Newsletter⁠⁠⁠ Ready to stop guessing if your business can afford the next move? Download my free Cash Flow Forecast Tool  Looking for clarity on your next steps? Download my free ⁠⁠⁠Clarity Compass⁠⁠⁠. Looking to work with Brooke 1:1? More info ⁠⁠⁠here⁠⁠⁠. Connect with me here: ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠Instagram ⁠⁠⁠, ⁠⁠YouTube⁠ #ScaleWithClarity #Leadership #HighAchievers #Burnout #WorkLifeBalance #Entrepreneurship #Parenthood #PersonalGrowth #LeadershipCoaching

  3. Aug 19

    Ep. 35 Why “Growing Revenue” Isn’t Enough to Build a Valuable Business with Muriel Touati

    What happens when a business looks great on paper—but falls apart under due diligence? Muriel Touati knows firsthand. After evaluating more than 100 businesses and eventually having an offer accepted, Muriel discovered during due diligence that the business she thought she was buying had significant customer churn and more founder dependency than she initially realized. That experience became the foundation for the work she does today. In this episode of Scale With Clarity, Muriel and I unpack what actually makes a business valuable—and why simply increasing revenue isn't enough. We discuss customer concentration, recurring revenue, founder dependency, predictable client acquisition, customer churn, transferability, and the importance of building a business that can operate without its owner. You'll also hear why Muriel believes referrals aren't enough to create a predictable acquisition engine, why buyers may care more about transferability than profitability, and why building a sellable business can benefit you even if you never intend to sell. Because the goal isn't necessarily to sell. It's to build a business that gives you options. Connect with Muriel: Website: exit3dstudio.com LinkedIn: linkedin.com/in/murieltouati YouTube: youtube.com/@exit3dinsights Free chapter of my book: exit3dstudio.com/the-valuation-gap Connect with Brooke: ⁠⁠⁠Brooke's Newsletter⁠⁠⁠ Ready to stop guessing if your business can afford the next move? Download my free Cash Flow Forecast Tool  Looking for clarity on your next steps? Download my free ⁠⁠⁠Clarity Compass⁠⁠⁠. Looking to work with Brooke 1:1? More info ⁠⁠⁠here⁠⁠⁠. Connect with me here: ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠Instagram ⁠⁠⁠, ⁠⁠YouTube⁠ #ScaleWithClarity #Entrepreneurship #SmallBusiness #BusinessGrowth #BusinessValuation #BusinessStrategy #RecurringRevenue #ExitPlanning #BusinessOwners #Founder

  4. Aug 12

    Ep. 34 The Career Detour That Led Her to Her Dream Business with Lauren Bercuson

    What if the path that feels like a detour is actually preparing you for what's next? Lauren Bercuson never planned to leave law, become a school librarian, and eventually start her own trademark law firm. But sometimes life forces us to slow down, reassess what matters, and take a path we never expected. In this episode, Lauren and I talk about career transitions, motherhood, entrepreneurship, imposter syndrome, finding your niche, building relationships instead of constantly selling, and creating a business that actually fits the life you want. Lauren also breaks down trademarks in a way that makes them feel much less intimidating, including what entrepreneurs should think about before choosing a business name, why a Google search isn't enough, what "confusingly similar" really means, and why your logo and business name aren't necessarily protected in the same way. This is a conversation about building a business on your own terms, trusting the unexpected parts of your journey, and becoming known for what you do best. Connect with Lauren: Website⁠⁠⁠: storylocklegal.com  Stories by Storylock: https://storylocklegal.myflodesk.com/storiesbystorylock  Connect with Brooke: ⁠⁠⁠Brooke's Newsletter⁠⁠⁠ Ready to stop guessing if your business can afford the next move? Download my free Cash Flow Forecast Tool  Looking for clarity on your next steps? Download my free ⁠⁠⁠Clarity Compass⁠⁠⁠. Looking to work with Brooke 1:1? More info ⁠⁠⁠here⁠⁠⁠. Connect with me here: ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠Instagram ⁠⁠⁠, ⁠⁠YouTube⁠ #ScaleWithClarity #WomenEntrepreneurs #Entrepreneurship #SmallBusiness #CareerTransition #BusinessOwner #TrademarkLaw #BrandProtection #WomenInBusiness #ImposterSyndrome

  5. Aug 5

    Ep. 33 The Successful Woman’s Identity Crisis Nobody Talks About with Sandy Davis

    What happens when success no longer feels successful? Sandy Davis spent over 25 years building her career — from investment banking to commercial real estate leadership. On paper, she had everything she was supposed to want. But behind the success was burnout, survival mode, and the realization that she had created so many versions of herself that she lost touch with who she really was. In this powerful conversation, Sandy shares her journey of leaving corporate America, building Elevate Operations Advisory, and discovering that scaling a business requires more than strategy and systems. It requires knowing yourself. We talk about: • Why high achievers often lose themselves chasing success • The hidden impact of operating in survival mode • Building businesses that fit your life instead of consuming it • The importance of asking “Who am I?” outside of your career • Why founders need clarity before they need more growth Sandy’s story is a reminder that the middle part of transformation — the messy, uncertain, unfiltered part — is where the real growth happens. Connect with Sandy: Website⁠⁠⁠: https://elevateopsadvisory.com/  Substack⁠ ⁠⁠:https://substack.com/@elevatewithin  LinkedIn⁠⁠⁠: https://www.linkedin.com/in/sandra-davis-abb21236/  Connect with Brooke: ⁠⁠⁠Brooke's Newsletter⁠⁠⁠ Ready to stop guessing if your business can afford the next move? Download my free Cash Flow Forecast Tool  Looking for clarity on your next steps? Download my free ⁠⁠⁠Clarity Compass⁠⁠⁠. Looking to work with Brooke 1:1? More info ⁠⁠⁠here⁠⁠⁠. Connect with me here: ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠Instagram ⁠⁠⁠, ⁠⁠YouTube⁠ #ScaleWithClarity #EntrepreneurMindset #WomenEntrepreneurs #LeadershipDevelopment #BusinessGrowth #CorporateLife #EntrepreneurJourney #Burnout #PurposeDrivenBusiness

  6. Jul 29

    Ep. 32 The Growth Trap Every Founder Eventually Faces with Christine Lavin

    Success isn't the finish line, it's the beginning of a whole new challenge. This week on Scale With Clarity, I welcome Christine Lavin, founder of Lavin Advisory Group, for an honest conversation about what happens after your business starts growing. Christine shares the story of building a successful maternity activewear company, the burnout that followed, and the powerful 2 a.m. realization that changed everything. Together we explore: Founder burnout Scaling sustainably Delegation and systems Identity after corporate Why comparison steals clarity Building a business that serves your life—not the other way around Whether you're hiring your first employee or leading a growing team, this episode will help you rethink what success really looks like. Connect with Christine: Website: www.lavinadvisorygroup.com  LinkedIn: https://www.linkedin.com/in/cklavin01/  Instagram: @lavinadvisorygroup Connect with Brooke: ⁠⁠⁠Brooke's Newsletter⁠⁠⁠ Ready to stop guessing if your business can afford the next move? Download my free Cash Flow Forecast Tool  Looking for clarity on your next steps? Download my free ⁠⁠⁠Clarity Compass⁠⁠⁠. Looking to work with Brooke 1:1? More info ⁠⁠⁠here⁠⁠⁠. Connect with me here: ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠Instagram ⁠⁠⁠, ⁠⁠YouTube⁠ #ScaleWithClarity #Entrepreneur #Founder #BusinessOperations #Leadership #BusinessGrowth #SmallBusiness #Mindset #Productivity

  7. Jul 22

    Ep. 31 From Introvert to Entrepreneur: How Natasha Built a Business Without Selling Out with Natasha Walstra

    From introvert to entrepreneur — Natasha Walstra never planned on starting a business. In this episode of Scale With Clarity, I sit down with Natasha from NearPoint Strategies to talk about her unexpected entrepreneurial journey and how LinkedIn became the foundation for building meaningful relationships and growing her business. Natasha shares how she went from struggling with cold calls to creating a relationship-first approach that helped her attract clients, build trust, and create a business that actually feels aligned. We talk about: Leaving corporate comfort behind Knowing when something is no longer serving you Why relationships matter more than follower counts How entrepreneurs can use LinkedIn authentically Finding your voice online Building a personal brand that actually feels like you Using AI while keeping your personality intact Whether you’re starting a business, building a personal brand, or trying to figure out how to stand out online — this conversation will give you practical advice and encouragement. Connect with Natasha: Website: www.nearpointstrategies.com LinkedIn: https://www.linkedin.com/in/ndwalstra/ Instagram: https://www.instagram.com/nearpoint.strategies/ Profile Glow Up: https://profile-glow-up.replit.app/  Connect with Brooke: ⁠⁠⁠Brooke's Newsletter⁠⁠⁠ Ready to stop guessing if your business can afford the next move? Download my free Cash Flow Forecast Tool  Looking for clarity on your next steps? Download my free ⁠⁠⁠Clarity Compass⁠⁠⁠. Looking to work with Brooke 1:1? More info ⁠⁠⁠here⁠⁠⁠. Connect with me here: ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠Instagram ⁠⁠⁠, ⁠⁠YouTube⁠ #Entrepreneurship #PersonalBranding #LinkedInTips #WomenEntrepreneurs #SmallBusinessOwner #BusinessGrowth #ScaleWithClarity

  8. Jul 15

    Ep. 30 Why ChatGPT Will Never Recommend Your Business with Jacki DeVries

    How AI Is Changing the Way Clients Find Your Business with Jacki DeVries AI isn't coming—it's already changing how people search, make decisions, and choose who to hire. But before you panic about keeping up with every new tool, this conversation is really about something much bigger: learning how to adapt as a business owner without getting overwhelmed. In this episode, I sit down with AI Optimization (AIO) expert Jacki DeVries to unpack what business owners actually need to know about AI today, and what they can safely ignore. We talk about why traditional SEO is no longer enough, how platforms like Google AI Overviews and ChatGPT are changing the buying journey, and the simple steps every business owner can take now to become more visible online. But we also have a candid conversation about entrepreneurship itself...the pressure to keep up, the fear of falling behind, learning to trust yourself, and building a business in a world that's evolving faster than ever. Whether AI excites you or completely overwhelms you, this episode will help you walk away with more clarity (and a lot less fear). In this episode we discuss: What AI Optimization (AIO) actually is, and why it's different from SEO How people are using ChatGPT and Google AI to find businesses today Why testimonials, trust signals, and consistent messaging matter more than ever The first thing every business owner should check to see if AI can even find their website How AI builds a profile of your business across the internet Why now is the best time to start thinking about AI visibility Jacki's entrepreneurial journey, business pivot, and becoming an early leader in an emerging industry The importance of slowing down, meditation, and trusting yourself as a founderWhy building a successful business is just as much about mindset as it is about strategy Jackie's Resources: FireUp AIO: https://fireup-aio.com Free AI Visibility Scorecard Connect with Jacki DeVries on LinkedIn Connect with Brooke: ⁠⁠⁠Brooke's Newsletter⁠⁠⁠ Ready to stop guessing if your business can afford the next move? Download my free Cash Flow Forecast Tool  Looking for clarity on your next steps? Download my free ⁠⁠⁠Clarity Compass⁠⁠⁠. Looking to work with Brooke 1:1? More info ⁠⁠⁠here⁠⁠⁠. Connect with me here: ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠Instagram ⁠⁠⁠, ⁠⁠YouTube⁠ If this episode was helpful, I'd love for you to subscribe, leave a review, or share it with another business owner who's trying to navigate all the changes happening in business right now. It helps more thoughtful entrepreneurs find the show—and hopefully reminds them they're not figuring it all out alone.

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Ratings & Reviews

5
out of 5
2 Ratings

About

Scale with Clarity is the podcast for solopreneurs who want to grow without burning out — and build a business that brings them joy and fulfillment. Whether you're just considering launching your practice or deep in the trenches, this show is for those intentionally choosing a path of purposeful growth — without the pressure to scale into a big team or agency model. Hosted by Brooke Koeninger, fractional CFO and strategist, you’ll hear honest conversations and founder stories about scaling with intention, aligning with your values, and redefining success on your own terms.

Information

  • Creator
    Brooke
  • Years Active
    2025 - 2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Brooke
  • Show Website
    Scale With Clarity