81 episodes

The Scale Your Course podcast helps experts, coaches, and service-based entrepreneurs scale the design and delivery of their courses and online programs to achieve continued growth and profitability in their business without burning out. This show is for anyone who has created or is even thinking about creating a profitable online course or program that is sustainable to deliver over time. In solo episodes, you’ll be introduced to scalable design strategies, teaching tips and tools. We’ll explore processes and systems that can be put in place to optimize the delivery of your course or program, discuss how you can better support the learning of a diverse group of participants, and much, much more. You’ll also hear from other inspiring individuals who have either designed, developed, and launched courses and programs of their own or provide a service that supports the scaling process. They will highlight their own successes, and their obstacles, plus share their best advice to inspire and motivate you to not just scale bigger, but scale to be better at how you teach for true impact.

Scale Your Course Tracy Sherriff

    • Business
    • 5.0 • 4 Ratings

The Scale Your Course podcast helps experts, coaches, and service-based entrepreneurs scale the design and delivery of their courses and online programs to achieve continued growth and profitability in their business without burning out. This show is for anyone who has created or is even thinking about creating a profitable online course or program that is sustainable to deliver over time. In solo episodes, you’ll be introduced to scalable design strategies, teaching tips and tools. We’ll explore processes and systems that can be put in place to optimize the delivery of your course or program, discuss how you can better support the learning of a diverse group of participants, and much, much more. You’ll also hear from other inspiring individuals who have either designed, developed, and launched courses and programs of their own or provide a service that supports the scaling process. They will highlight their own successes, and their obstacles, plus share their best advice to inspire and motivate you to not just scale bigger, but scale to be better at how you teach for true impact.

    EP 68 | Tracy Sherriff: Transforming Ideas into Educational Masterpieces: A Course Creation Journey

    EP 68 | Tracy Sherriff: Transforming Ideas into Educational Masterpieces: A Course Creation Journey

    Dive into the heart of course creation with this insightful replay of a livestream Tracy Sherriff did in Happy Healthy Women Global Global Facebook Community this past month. Every Monday, this vibrant community founded by CEO Natalie Colalillo, is treated to a live session led by Leaders in Happy Healthy Women, a community that offers free access to a wealth of knowledge and expertise in business, personal wellness and more. In this episode, Tracy breaks down the course creation process into six digestible stages, designed to take you from the initial flicker of an idea to a fully realized educational offering that stands out in the crowded digital landscape.



    Here's what you will learn:


    Stage One: The Spark - Everything begins with an idea. Learn how to identify and nurture your initial inspiration.
    Stage Two: The Brainwave - Transition your spark into a tangible concept with actionable steps.
    Stage Three: The Conception - Dive deep into planning and structuring your course content.
    Stage Four: The Lighting of the Flame - Start the actual creation process with tools and techniques for effective course development.
    Stage Five: The Masterpiece - Polish and refine your course, ensuring it resonates with your target audience.
    Stage Six: Setting the Stage - Prepare for launch with marketing strategies and community engagement to ensure your course reaches its full potential.

    This livestream replay is a must-listen if you're looking to demystify the course creation process and make their educational dreams a reality. Whether you're a seasoned professional or new to the world of digital courses, this episode offers valuable insights into making the development journey less messy and more fulfilling, culminating in something truly remarkable.



    Resources:

    Happy Healthy Women Facebook Group - https://www.facebook.com/groups/1637894473182146

    Happy Healthy Women Global - https://hhwglobal.com/





    The what of learning is easy. It's in the how of learning where the magic happens and people succeed.

    Contact Tracy Sherriff about course design or improving an already developed course or online program - tracy@tracysherriff.com
    Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    • 11 min
    REPLAY: Natalie Colalillo: Building a Community of Happy, Healthy, and Successful Women

    REPLAY: Natalie Colalillo: Building a Community of Happy, Healthy, and Successful Women

    Dive into the empowering world of female entrepreneurship and wellness with Natalie Colalillo, CEO of Happy Healthy Women, in this inspiring episode. Natalie, a beacon of community and wellness, shares her journey from passionate entrepreneur to leading a vibrant community aimed at fostering happiness, health, and success among women. With a rich background spanning over two decades in wellness and business, Natalie's approach integrates the principles of a plant-based lifestyle with savvy business coaching, helping women not only build their dream businesses but also thrive in their personal well-being.

    In this episode, Natalie delves into:


    The pivotal moments and lessons from her entrepreneurship journey,
    The significant influences shaping her mission to empower women,
    The inception and vision behind the Beautiful Business Program,
    Her expert insights on developing impactful courses and programs for female entrepreneurs.



    Join us as Natalie recounts the transformative experiences that led to the founding of Happy Healthy Women, a platform where women from diverse backgrounds unite to embrace their greatness and create meaningful impact. Whether you're an aspiring entrepreneur, a wellness enthusiast, or someone looking to connect with a like-minded community, Natalie's story and insights offer a treasure trove of inspiration and guidance. Discover how to align your business aspirations with a health-focused lifestyle, and take a closer look at Natalie's holistic approach to success that champions both personal and professional growth.



    Connect with Natalie:

    https://www.hhwglobal.com
    https://www.instagram.com/happy_healthy_nat/
    https://www.instagram.com/happyhealthywomen/
    https://www.facebook.com/groups/happyhealthywomenglobal



    The what of learning is easy. It's in the how of learning where the magic happens and people succeed.

    Contact Tracy Sherriff about course design or improving an already developed course or online program - tracy@tracysherriff.com
    Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    • 39 min
    REPLAY: Michelle Blue on Taking the Leap: Overcoming Fear to Create a Purpose-Driven Life & Business

    REPLAY: Michelle Blue on Taking the Leap: Overcoming Fear to Create a Purpose-Driven Life & Business

    In this enlightening episode of our podcast, we're joined by the inspirational Michelle Blue, a beacon of empowerment in the realms of entrepreneurship and personal development. As a celebrated entrepreneur, coach, and the dynamic host of "The Journey with Blue," Michelle dedicates her platform to igniting deep, conscious conversations around spirituality, success, and the powerful mindset shifts required to unlock one's true purpose. Her journey has seen her engage in transformative dialogues with some of the nation's most influential entrepreneurs and thought leaders, including Danielle Leslie, Brandice Daniel, Renae Bluitt, Tonya Rapley, Abu Fofanah, and Maya Elious, among others.



    With over a decade of experience in guiding stuck entrepreneurs out of the quagmire of indecision and into the clear skies of action, Michelle's signature coaching program, "Take the Leap with Blue," is a testament to her commitment to fostering clarity, strategy, and unwavering confidence. This episode is a treasure trove of wisdom for anyone looking to conquer fear, understand its roots, and leverage it as a stepping stone towards achieving remarkable success in both life and business.



    Discover Michelle's unique insights on:


    The insidious ways fear can anchor us to complacency,
    Unearthing the root causes of fear that hold us back,
    The courage needed to take leaps in business, even when fear looms large,
    Transforming fear into a golden opportunity for growth.



    Michelle's accolades, including recognition by 21 Ninety and Blk Women Hustle, her impactful TedTalk, and features on significant platforms like The CW South Florida and Fort Worth, underscore her profound influence and expertise. Join us as we delve into a conversation that promises not just to inspire but also to equip you with the tools needed to navigate the landscape of fear and emerge victorious on the other side. This episode is a call to action for all entrepreneurial dreamers yearning to carve out a purpose-driven life and business, wrapped in the clarity and confidence to turn dreams into palpable realities.



    Connect with Michelle:


    Instagram - instagram.com/themichelleblue
    Program - www.taketheleapwithblue.com
    Website - www.thejourneywithblue.com

    Connect with Tracy:


    Website - www.tracysherriff.com
    Email - tracy@tracysherriff.com



    The what of learning is easy. It's in the how of learning where the magic happens and people succeed.

    Contact Tracy Sherriff about course design or improving an already developed course or online program - tracy@tracysherriff.com
    Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    • 33 min
    EP 67 | Part 2: Measuring Participant ROI: Unlocking Success in Online Education

    EP 67 | Part 2: Measuring Participant ROI: Unlocking Success in Online Education

    In this pivotal episode of the "Scale Your Course" podcast, host Tracy Sheriff delves into the transformative power of measuring participant Return on Investment (ROI) in online courses and programs. This episode is a treasure trove for educators, course creators, and online program managers seeking to enhance their offerings and ensure they deliver unparalleled value to their participants.



    What You'll Discover:


    Personalized Learning Journeys: Explore how tailoring educational content to meet the unique needs and goals of each participant can dramatically enhance learning outcomes and satisfaction.
    The Path to Continuous Improvement: Learn the importance of leveraging participant feedback and performance data to continuously refine and improve course materials and teaching methods.
    Fostering a Community of Success: Gain insights into the role of community in the learning experience, and how creating a supportive network can boost participant engagement and achievement.
    Boosting Your Brand: Understand how prioritizing participant success and proving the ROI of your courses can significantly elevate your educational brand's reputation and attract more learners.

    Essential Takeaways:


    Data-Driven Decisions: Measuring participant ROI isn't just about numbers; it's about gathering actionable insights that can inform every aspect of the course design and delivery process.
    The Power of Personalization: Customizing the learning experience leads to more engaged and satisfied participants, driving better results and higher retention rates.
    Continuous Improvement as a Strategy: Regularly updating your courses based on participant feedback ensures your content remains relevant, engaging, and effective.
    Community and Collaboration: Building a vibrant learning community not only enriches the participant experience but also contributes to a culture of success and continuous learning.
    Brand Reputation: Showcasing the tangible benefits and successes of your participants enhances your brand's appeal, making it a preferred choice for prospective learners.

    Join Tracy Sheriff on the "Scale Your Course" podcast as she guides you through the critical aspects of measuring and maximizing participant ROI in online education. This episode is an invaluable resource for anyone looking to create impactful, learner-centered courses that not only educate but also inspire and empower participants to achieve their full potential.



    **References:**


    Course Impact Accelerator VIP day: [Link](https://www.tracysheriff.com/course-impact-accelerator)
    Scale Your Course podcast: [Link](https://www.tracysheriff.com/podcast)

    The what of learning is easy. It's in the how of learning where the magic happens and people succeed.

    Contact Tracy Sherriff about course design or improving an already developed course or online program - tracy@tracysherriff.com
    Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    • 12 min
    EP 66 | Part 1: Maximizing Online Course ROI: Strategies for Financial Success

    EP 66 | Part 1: Maximizing Online Course ROI: Strategies for Financial Success

    Discover the key to financial success in online education with the "Maximizing Online Course ROI: Strategies for Financial Success" episode on the "Scale Your Course" podcast. In this enlightening session, we dive deep into the crucial aspect of measuring the return on investment (ROI) for your online courses and programs. Understand the importance of financial accountability, tracking gains versus initial costs, and how these insights can dramatically improve your decision-making process.

    Learn about:


    Financial Accountability: Master the art of tracking and analyzing your investments versus the returns they generate.
    Strategic Decision Making: Utilize data-driven insights to identify what's working and where adjustments are needed.
    Resource Allocation: Discover how to allocate your resources more effectively by focusing on courses and programs that offer the highest ROI.
    Enhancing Student Experience: Enhance the learning journey for your students, leading to better reviews and the potential for repeat business.
    Gaining Competitive Advantage: Stand out in the crowded online education market by demonstrating the unparalleled value of your offerings.
    Sustainability and Confidence: Ensure the long-term sustainability of your programs with proven strategies that not only attract investors but also instill confidence in your educational mission.

    Our call to action is simple yet impactful: Start measuring the ROI of your online courses and programs today to secure your position as a leader in the digital education space. This episode is packed with key takeaways that emphasize the significance of ROI in determining the financial health and efficacy of your courses, guiding you towards more informed decisions, effective resource use, happier students, and a significant competitive edge. Tune in to "Maximizing Online Course ROI: Strategies for Financial Success" on the "Scale Your Course" podcast for insights that could redefine the success trajectory of your online education business.



    References:


    Course Impact Accelerator VIP Day: https://courseimpactaccelerator.ca

    The what of learning is easy. It's in the how of learning where the magic happens and people succeed.

    Contact Tracy Sherriff about course design or improving an already developed course or online program - tracy@tracysherriff.com
    Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    • 13 min
    EP 65 | Authentic Branding and Marketing with Shauna Leigh Van Mourik: Empowering Holistic Coaches and Therapists

    EP 65 | Authentic Branding and Marketing with Shauna Leigh Van Mourik: Empowering Holistic Coaches and Therapists

    Dive into the empowering world of "Authentic Branding and Marketing with Shauna Leigh Van Mourik: Empowering Holistic Coaches and Therapists," a podcast episode designed for progressive women in the holistic coaching and therapy space. Join us as we explore how Shauna Leigh Van Mourik, leverages her expertise in brand messaging and organic marketing to help female holistic professionals attract aligned clients. This episode is packed with insights on creating comfortably confident spaces for women to lead authentically, inspiring ripples of change within their communities.

    Discover Shauna's psychology-based, goal-oriented, and people-focused approach that emphasizes the importance of marketing confidence—not just for conversions but for fostering genuine connections. We delve into the significance of empathy in course design and marketing strategy, highlighting the role of authenticity and service in resonating with your ideal audience. Moreover, explore the innovative use of AI technologies like Chat GPT for market research and gain valuable perspectives on supporting neurodiverse entrepreneurs, especially those with ADHD.

    What You'll Learn:
    Strategies for building an authentic personal brand and organic marketing to attract ideal clients,The impact of empathy and authenticity in marketing and course design,How to utilize AI for effective market research,Best practices for supporting neurodiverse entrepreneurs in the holistic space.
    Tune in to "Authentic Branding and Marketing with Shauna Leigh Van Mourik: Empowering Holistic Coaches and Therapists" for an interview that promises to transform the way you approach marketing and branding. Whether you're a holistic coach, therapist, or an entrepreneur looking to make a genuine impact, this episode offers the tools and insights needed to thrive authentically in your professional endeavors.

    Connect with Shauna
    WEBSITE (currently email opt-in due to Web construction): www.shaunaleigh.comYOUTUBE: https://youtube.com/@ShaunaLeighVMSpotify: https://open.spotify.com/show/3VkHoa2hJl46ajyzRkwmD9?si=6d61vy8GRG-FLHU4MoZXEQ Instagram:www.instagram.com/sla.marketingconfidenceLinkedIn:https://www.linkedin.com/in/shaunavanmourik-slamarketingconfidence/Facebook page:https://www.facebook.com/SLAMarketingConfidenceFacebook group:https://www.facebook.com/groups/ownyouroriginality
    Reach out to Tracy - tracy@tracysherriff.com

    The what of learning is easy. It's in the how of learning where the magic happens and people succeed.

    Contact Tracy Sherriff about course design or improving an already developed course or online program - tracy@tracysherriff.com
    Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    • 55 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Meme invader 420 ,

Course Creation Is Part Art Part Science

If you have the art of course creation down you need the science and vice versa. Luckily, Tracy understands course creation inside and out! She helped me successfully launch one of my signature courses, and I’ll be forever grateful to her.

The episodes she shares gold on her podcast. If you want to walk away with actionable steps you can take to up level your courses and delivery methods, the Scale Your Course podcast is for you.

mentor s c ,

So real! So encouraging

Provides so much insight into the show. I look forward to listening after each show episode. Highly recommended

Nia Hines ,

Tracy and this podcast is the best!!!

I have had the pleasure of working with Tracy on curriculum development for my program and she is amazing! This podcast provides great ideas and information on how you should grow your course or program and if you choose to work with her directly, I can tell you now, it will be a game changer!

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