Scaleup Marketing

Tom Wentworth
  • 4.8 (11)
  • Marketing

Scaleup Marketing is a bi-weekly podcast focused on B2B marketing at scale-up companies, covering the strategy and tactics it takes to win at $100m ARR and beyond. Hosted by Tom Wentworth, CMO at Recorded Future

  1. 03/11/2024

    Brand to Demand: Fueling Growth in Tough Times

    Presentation from the 2023 CyberMarketingCon in Austin, Tx. Let's face it: it's tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as a luxury that can be trimmed when budgets tighten. And cutting brand investments is a terrible mistake.

    1h 1m

  2. 03/01/2021

    Attribution Hunger Games

    In this episode of Scaleup Marketing, I talk about the Catch-22 of Attribution, and why fighting over attribution is destroying go-to-market teams.

    7 min

  3. 02/15/2021

    Jamie Sloan (InVision) on Strategic Marketing Operations

    On this week’s episode of Scaleup Marketing, I’m joined by Jamie Sloan, the Senior Director, Marketing Operations and Automation at InVision. Jamie talks about the evolution of marketing operations from tactical to strategic, why process is important to scale, and the one marketing tool she would keep above all others.

    27 min

  4. 02/02/2021

    Why I Started a Podcast (and Why You Should Too)

    In this week's episode of Scaleup Marketing, I talk about why I decided to start a podcast, what I'm hoping to get out of it, and why I think everyone should start their own podcast.

    7 min

  5. 01/25/2021

    Rene White (Chasm Group) on How to do Positioning the Right Way

    On this week’s episode of ScaleUp Marketing, I talk to René White, a Senior Advisor with the Chasm Group. René works with boards, CEO’s, and executive management teams on business challenges tied to revenue growth,  He began his career with the storied marketing consulting firm Regis McKenna, where he worked directly with Steve Jobs at Apple for more than five years. Rene and I talk about what makes great positioning and how to do positioning projects the right way. Enjoy.

    28 min

  6. 01/19/2021

    Mike Waldrop (DataStax) on What Sales Engineers Really Want from Marketing

    On this week's episode of Scaleup Marketing, I talk to Mike Waldrop, the Director of Presales Solution Architecture at Datastax about the relationship between sales engineers and marketing. We talk about what sales engineers really need from marketing, why marketers should be out on the front lines, and why SEs make great product marketers.

    28 min

  7. 01/11/2021

    Mercedes Chatfield-Taylor (Caldwell Partners) on How To Hire Marketing Executives

    In this week's episode of Scaleup Marketing, I talk to Mercedes Chatfield-Taylor, a managing partner of Caldwell’s Private Equity and Venture Capital Executive Search Practice. Mercedes focuses on executive-level search for high-growth technology companies, with deep expertise in B2B SaaS companies. Mercedes and I talk about the role of executive search and how she identifies and qualifies marketing candidates. And we talk about the diversity problem in tech and the role executive search plays in helping solve it.

    49 min

  8. 12/21/2020

    Kyle York (York IE) on how Brand Creates Demand

    In this week’s episode of Scaleup Marketing, I talk to Kyle York, the co-founder, CEO, and managing partner at York IE, an investment firm. Kyle and I talk about our love of New Hampshire and how his early focus on brand helped build Dyn into a $100m company that was eventually acquired by Oracle. Enjoy.

    50 min
See All (14)

4.8
out of 5
11 Ratings

About

Scaleup Marketing is a bi-weekly podcast focused on B2B marketing at scale-up companies, covering the strategy and tactics it takes to win at $100m ARR and beyond. Hosted by Tom Wentworth, CMO at Recorded Future

Information

  • Creator
    Tom Wentworth
  • Years Active
    2020 - 2024
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © Tom Wentworth
  • Show Website
    Scaleup Marketing