The Revenue Lounge

Team Nektar
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The Revenue Lounge, a podcast presented by Nektar covers real stories, sharp insights and everything revenue, from the best leaders in the business. The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. The podcast currently features 90+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business!

  1. Scaling Global RevOps into a High-Velocity Engine ft. Jelle Berends

    9月24日

    Scaling Global RevOps into a High-Velocity Engine ft. Jelle Berends

    This episode of The Revenue Lounge podcast discusses the intricacies of scaling revenue operations and GTM strategies with Jelle Berends, VP of Go-to-Market Strategy at Miro. The episode explores the importance of aligning operations, data, and execution in a high-velocity environment, the significance of customer-centric strategies, and the role of AI in enhancing operational efficiency.

    34 分鐘
  2. Building a Dynamic GTM Tech Stack: Foundations, Adoption, & Cross-Functional Alignment ft. Jamie Edwards

    9月17日

    Building a Dynamic GTM Tech Stack: Foundations, Adoption, & Cross-Functional Alignment ft. Jamie Edwards

    This episode discusses the intricacies of building a go-to-market tech stack. Jamie Edwards explores the importance of integrating sales, marketing, and customer success operations, evaluating tools based on business objectives rather than popularity, and designing systems that promote adoption among sales teams.

    43 分鐘
  3. Aligning AI Initiatives with Business Goals ft. Tim Seamans

    9月10日

    Aligning AI Initiatives with Business Goals ft. Tim Seamans

    In this episode of the Revenue Lounge, Tim Seamans, VP of AI Transformation at Mimecast, shares insights into the company's ambitious AI acceleration program. He discusses the journey of integrating AI across various functions, the importance of aligning internal stakeholders, and the metrics used to measure success.

    39 分鐘
  4. The Evolving Role of SDRs: Navigating Outbound Fatigue & Embracing Buying Groups

    8月20日

    The Evolving Role of SDRs: Navigating Outbound Fatigue & Embracing Buying Groups

    In this episode of The Revenue Lounge, host Randy Likas and guest Kelly Lichtenberger, VP of Sales Development at HiBob, discuss the evolving landscape of sales development. They explore the challenges posed by the 'great ignore' era, where generic outreach leads to prospect fatigue. Kelly emphasizes the importance of personalization, emotional intelligence, and adapting strategies to meet the changing needs of prospects.

    38 分鐘
  5. Navigating the Evolution of ABM and Buying Groups ft. Leslie Alore

    8月13日

    Navigating the Evolution of ABM and Buying Groups ft. Leslie Alore

    In this episode of the Revenue Lounge podcast, host Randy Likas and guest Leslie Alore, Senior VP of Marketing at Flexera, discuss the evolution of B2B marketing, particularly the shift from traditional lead-based funnels to a more nuanced understanding of buying groups. They explore the challenges of aligning sales and marketing, redefining MQLs, and the complexities of transitioning from point solutions to platform offerings.

    43 分鐘
  6. Building and Scaling a High-Performing RevOps Team ft. Roman Gruhn

    8月6日

    Building and Scaling a High-Performing RevOps Team ft. Roman Gruhn

    In this episode of The Revenue Lounge, Randy Likas interviews Roman Gruhn, Vice President of Revenue Operations at Multiverse. Roman discusses the unique challenges and opportunities in his current role at Multiverse, particularly in the context of upskilling and reskilling in the age of AI.

    43 分鐘
  7. Transforming B2B Marketing With the Buying Group Approach ft. Lauren Daley

    7月23日

    Transforming B2B Marketing With the Buying Group Approach ft. Lauren Daley

    In this episode of The Revenue Lounge, host Randy Likas speaks with Lauren Daley, Director of Marketing Operations at Palo Alto Networks, about the transformative journey from traditional marketing metrics to an opportunity-based marketing approach focused on buying groups. They discuss the challenges of changing mindsets within the organization, the importance of leveraging buying group signals, and the development of a new buying group score to enhance marketing effectiveness.

    40 分鐘
  8. Evolution of ABM in Modern Demand Generation ft. Rick Collins

    7月16日

    Evolution of ABM in Modern Demand Generation ft. Rick Collins

    In this episode of the Revenue Lounge podcast, host Randy Likas speaks with Rick Collins, VP of Demand Generation at ConnectWise, about the evolving landscape of demand generation and the challenges marketing teams face in pipeline generation. They discuss the importance of aligning sales and marketing strategies, the shift from MQLs to buying groups, and the necessity of providing value through thought leadership.

    45 分鐘
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簡介

The Revenue Lounge, a podcast presented by Nektar covers real stories, sharp insights and everything revenue, from the best leaders in the business. The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. The podcast currently features 90+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business!

資訊

  • 創作者
    Team Nektar
  • 活躍年代
    2022年 - 2025年
  • 集數
    87
  • 年齡分級
    兒少適宜
  • 版權
    © Nektar.ai 2022
  • 節目網站
    The Revenue Lounge