12 episodes

'Scaling Through Structure' is more than just a podcast; it's a strategic ally for Directors and VPs in the B2B realm who are navigating the complexities of scaling their businesses. Born from the need to address the unique challenges you face – from revamping your marketing strategies to optimizing your tech stack – this podcast is your guide to turning potential setbacks into your greatest successes.

Think you'd be a great guest on the show? Apply at https://podcast.atakinteractive.com/podcast-guest.

Scaling Through Structure Austin LaRoche

    • Business

'Scaling Through Structure' is more than just a podcast; it's a strategic ally for Directors and VPs in the B2B realm who are navigating the complexities of scaling their businesses. Born from the need to address the unique challenges you face – from revamping your marketing strategies to optimizing your tech stack – this podcast is your guide to turning potential setbacks into your greatest successes.

Think you'd be a great guest on the show? Apply at https://podcast.atakinteractive.com/podcast-guest.

    12 - Unlocking Investment Confidence and Success: The Best Tool for Navigating the Stock Market with Tykr's Sean Tepper

    12 - Unlocking Investment Confidence and Success: The Best Tool for Navigating the Stock Market with Tykr's Sean Tepper

    Your host, Austin LaRoche, talks with the Founder and CEO of Tykr, Sean Tepper. While traditional brokers like Robinhood or TD Ameritrade facilitate the buying and selling of stocks, Tykr addresses a more fundamental challenge: helping investors, especially those new to the market, understand whether a stock is a good investment. With over 40,000 stocks on the platform, Tykr stands out with its educational approach, guiding its users through the investment process with Duolingo-inspired learning modules available on both iOS and Android apps.
    At the core of Tykr lies a commitment to education. But what does this educational framework look like? It originated from an Excel sheet Sean crafted over a span of four years, drawing inspiration from Warren Buffett's investment strategies. This sheet, which was instrumental in helping him realize returns ranging from 15 to 50%, was the precursor to Tykr's scoring system. Stocks are evaluated on a scale from 0 to 100, with criteria such as revenue growth, profits, free cash flow, and debt levels. Moreover, their calculations are open source, fostering a culture of transparency and trust within their community.
    Learn more about Sean's work HERE and HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Austin's work at ATAK Interactive HERE.

    • 32 min
    11 - From Amazon Expert to Entrepreneur: The Journey of Building a Business and Prioritizing Health with My Amazon Guy's Steven Pope

    11 - From Amazon Expert to Entrepreneur: The Journey of Building a Business and Prioritizing Health with My Amazon Guy's Steven Pope

    Your host, Austin LaRoche, talks with the Founder of My Amazon Guy, Steven Pope. Amazon's vast customer base presents a lucrative opportunity for sellers, but as Stephen highlighted, it's not without its challenges. The platform's complexity demands a strategic approach and a solid understanding of its inner workings. Stephen emphasized the importance of expertise and the need for a significant budget and investment to thrive in this competitive marketplace. He also shared his perspective on which product categories and industries fare better on Amazon, advising sellers to stick to what they know and understand.
    Stephen's entrepreneurial journey is nothing short of inspiring. After being laid off, he faced uncertainty but chose to take a leap of faith and start his own company. Within just 90 days, My Amazon Guy saw substantial revenue, leading to rapid growth and the need to scale up to an impressive 500 employees. Stephen candidly discussed the challenges of managing this growth, including the innovative internship program that became a cornerstone of the company's success, offering a learning platform for those new to Amazon.
    Learn more about Steven's work HERE and HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Austin's work at ATAK Interactive HERE.

    • 35 min
    10 - Unleashing the Power of Natural Gifts: Transforming Your Organization with EOS with EOS Worldwide's Mike Abercrombie

    10 - Unleashing the Power of Natural Gifts: Transforming Your Organization with EOS with EOS Worldwide's Mike Abercrombie

    Your host, Austin LaRoche, talks with the Expert EOS Implementer of EOS Worldwide, Mike Abercrombie. Mike introduced the Entrepreneurial Operating System (EOS), a set of simple yet powerful tools for managing and running an entrepreneurial business. EOS focuses on three core elements: vision, traction, and health. Vision is about getting your leadership team on the same page regarding the direction of the business. Traction involves instilling discipline and accountability throughout the organization to execute that vision. Lastly, health refers to fostering a cohesive and well-functioning team.
    Learn more about Mike's work HERE and HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Austin's work at ATAK Interactive HERE.

    • 37 min
    9 - The Power of Purpose: A Journey to creating Meaningful Brands with LaBov & Beyond Marketing Communications Barry LaBov

    9 - The Power of Purpose: A Journey to creating Meaningful Brands with LaBov & Beyond Marketing Communications Barry LaBov

    Your host, Austin LaRoche, talks with the President and CEO of LaBov & Beyond Marketing Communications, Barry LaBov. Barry's career trajectory is as fascinating as it is inspiring. Imagine transitioning from a rock musician and jingle writer to spearheading a full-service ad agency. That's exactly what Barry did over 40 years ago. But it wasn't just about changing lanes; it was about creating a unique path. Barry emphasized the critical role of differentiation in the agency game. His firm doesn't just market products; it helps clients stand out by differentiating their products, processes, and services. Before these differentiators are launched externally, they are celebrated internally, ensuring that employees are the first to buy into the vision.
    Learn more about Barry's work HERE and HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Austin's work at ATAK Interactive HERE.

    • 33 min
    8 - Mastering Time Management: Overcoming Procrastination and Achieving Your Goals with Outforce's Sean Languedoc

    8 - Mastering Time Management: Overcoming Procrastination and Achieving Your Goals with Outforce's Sean Languedoc

    Your host, Austin LaRoche, talks with the Founder and CEO of Outforce, Sean Languedoc. Sean's experience spans four companies in the tech industry, with ventures that have expanded into the United States from Canada. He candidly shared the wins and losses he encountered along the way. A recurring challenge was scaling a company's engineering capacity to meet investor demands or client needs. This challenge led Sean to create a solution that streamlines the process of matching tech companies with the right engineering teams worldwide.
    Learn more about Sean's work HERE and HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Austin's work at ATAK Interactive HERE.

    • 32 min
    7 - Embracing Meditation for Success in Business with SHOPX's Eric McHugh

    7 - Embracing Meditation for Success in Business with SHOPX's Eric McHugh

    Your host, Austin LaRoche, talks with the President of SHOPX, Eric McHugh. The digital landscape is evolving at an unprecedented pace, and at the forefront of this revolution are NFTs. Eric has a profound understanding of the digital ecosystem, and broke down the evolution from web1 to web3, elucidating how each phase has transformed the way we interact with content online. In web3, users aren't just passive consumers; they're active participants with the ability to read, write, and own content, including the burgeoning assets of cryptocurrency and NFTs.
    NFTs are more than just digital collectibles; they're a groundbreaking way for companies to engage with their audience and create tangible value. Eric provided compelling examples, such as Fox's innovative approach with their show "Magnolia Park" and the creative strategies of a small startup, Husky Jackson. By leveraging the scarcity and exclusivity inherent in NFTs, these companies have managed to drive customer engagement and open new revenue streams.
    SHOPX isn't just another player in the crypto space; it's a company with a mission to seamlessly integrate people into the crypto ecosystem. Eric's vision is to achieve this without coercion, fostering a powerful and symbiotic relationship between customers, brands, the SHOPX community, and the broader cryptocurrency ecosystem.
    Learn more about Eric's work HERE and HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Austin's work at ATAK Interactive HERE.

    • 40 min

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