Scanning the Market

Projectus Consulting

Scanning The Market dives straight into the business behind Radiology innovation. Hosted by Jay Gurney, every episode delivers real talk with the founders, investors, and visionaries shaping the Medical Imaging and AI landscape. This is where ambition meets economics. It’s fast, opinionated, and built for people who want to understand where the money, talent, and opportunity are really moving. Forget the corporate filter. These are honest conversations about risk, growth, and the grind of building something in Radiology that actually succeeds.

Episodes

  1. 12/15/2025

    The Long Game in HealthTech: Riverain CEO Steve Worrell on Growth Without Burnout

    ⁠Scanning the Market⁠ is your go-to pulse on the rapidly evolving radiology world. It cuts straight to the real conversations shaping the future of healthcare, AI, and innovation. In this episode of Scanning the Marketing, host Jay Gurney chats with Steve Worrell, CEO of Riverain, a company revolutionising radiology through AI and image enhancement. From his early days in military machine learning to becoming a pioneer in CAD for breast imaging, Steve shares the long journey that led him to Riverain. This conversation explores how Riverain has remained profitable by focusing on precision, product quality, and sustainable growth - eschewing the typical VC-backed trajectory of many medtech startups. Steve explains why their AI innovations like vessel suppression stand out, how radiologists are driving product decisions, and why hiring slowly with intention is a non-negotiable. Whether you’re a founder, technologist, or just fascinated by the future of diagnostics, this episode offers hard-earned wisdom on scaling in a complex and high-stakes market. What You’ll Learn: 1. Why Good Tech Alone Isn’t EnoughSteve shares that a high-performing AI tool must also be seamlessly integrated into radiologists’ workflows. Products that feel like an afterthought won’t gain traction, no matter how accurate they are. 2. Staying Lean and Profitable in HealthTechUnlike many peers, Riverain has grown without overextending. Steve discusses the pitfalls of hypergrowth, the risks of overhiring, and the benefits of “killing what you eat.” 3. The Power of Clinical CollaborationRiverain’s roadmap isn’t dictated by engineers alone. Clinical advisory boards help vet ideas early, ensuring tools address real-world needs and deliver ROI for providers. About the Guest: Steve Worrell is the CEO of Riverain Technologies, where he leads a lean, innovation-focused team developing advanced AI tools for radiology. With roots in military research and an early role in breast imaging at ICAD, Steve brings decades of experience at the intersection of machine learning and medical diagnostics. Under his leadership, Riverain has achieved rare profitability while continuing to innovate, with tools like vessel suppression and nodule detection helping radiologists interpret chest scans more efficiently and accurately. Steve believes in playing the long game—building sustainable products that solve real problems for clinicians. 🔗 Links and Resources: Steve Worrell on LinkedInJay Gurney on LinkedInProjectusRiverain Technologies Timestamps: 00:00 – Intro and tech challenges getting started03:00 – Steve’s early AI work and transition from military to healthcare08:00 – Why Steve joined Riverain and what made it appealing14:00 – Hiring smart: the challenge of finding the right people20:00 – Workflow vs diagnostic AI: what actually gets adopted25:00 – Radiologist-first development: the role of bone/vessel suppression32:00 – When to kill a product: lessons from clinical trial results40:00 – The trap of scaling too fast: VC pressures vs market reality48:00 – Running lean: how 34 people doubled ARR year after year54:00 – What’s next for Riverain and why they’re staying focused🔑 Keywords:AI in healthcare, diagnostic imaging, radiology, Riverain, lung nodules, vessel suppression, Steve Worrell, medical startups, scaling a business, clinical workflow, profitable startups, RSNA, deep tech, product-market fit, VC funding, radiologist tools, startup hiring, chest imaging, medtech growth

    39 min
  2. 11/12/2025

    Building Teams and Tech That Scale: Jina Park on AI, Growth, and Grit

    Scanning the Market is your go-to pulse on the rapidly evolving radiology world. It cuts straight to the real conversations shaping the future of healthcare, AI, and innovation. Hosted by Jay Gurney, each episode dives into the stories behind the people building the companies that matter - the risk-takers, the thinkers, and the leaders who trade comfort for curiosity. In this episode, Jay Gurney sits down with Jina Park, Chief Strategy Officer at AIRS Medical, for a deep dive into her unconventional path from pharmacy to tech leadership. Jina shares how her early experience in healthcare and data analytics evolved into leading one of the fastest-growing radiology AI startups. From negotiating with payers at Novartis to building AI solutions at Komodo and Airs, she unpacks how being values-driven, detail-oriented, and scrappy helped her scale fast. Jina also offers candid advice on hiring, sales performance, and building a high-accountability culture. Whether you're scaling a startup, breaking into AI, or managing technical sales teams, this episode is a masterclass in operational grit and strategic thinking. 📕 What You’ll Learn 1. The Power of Non-Traditional Career Paths Jina explains how her foundation in pharmacy and data analytics gave her a competitive edge in building AI products that actually solve clinical and commercial problems. 2. Scaling Startups with a Ground-Up Mentality From packing marketing mailers at home to traveling 100% with a team of seven, Jina outlines the mindset and operational strategies that fueled Airs' explosive growth. 3. Building High-Performing Sales Teams in Complex MarketsShe reveals the rigorous hiring rubric Airs uses, the importance of product-market fit, and why every job is a sales job—especially in AI. 👤 About the Guest Jina Park is the Chief Strategy Officer at Airs, an AI company transforming radiology workflows. With a background in pharmacy, data science, and commercial strategy, she previously held leadership roles at Novartis and Komodo Health. Known for her blend of deep technical knowledge and startup grit, Jina has helped scale Airs from seven employees to over 25 while tripling the install base in a year. She’s passionate about building teams that are agile, performance-driven, and customer-obsessed. 🔗 Links and resources Jina Park: LinkedIn Jay Gurney: LinkedIn AIRS Medical: Website ⏱️ Time Stamps [00:06:25] – Vetting leadership hires and team fit [00:10:42] – Jina’s academic journey from pharmacy to data science [00:14:06] – Learning healthcare by following the money [00:18:44] – Leaving Komodo for a 25% pay cut to join Airs [00:23:13] – How Ayers built a rigorous sales training system [00:29:00] – What makes startup hires succeed or fail [00:33:11] – Sacrificing early to build a self-sustaining business [00:41:17] – The ROI-first mindset behind product development [00:47:54] – Jina’s outlook on the next wave: robotics and personalization [00:53:40] – The next guest question: best market outside the US? 🔑 Keywords Radiology, AI, Startup Growth, Sales Strategy, Leadership, Healthcare Analytics, Medical Imaging, Deep Learning, MRI, Team Building, Product Market Fit, Digital Health, Innovation, Predictive Analytics, Sales Enablement, Organizational Culture

    48 min

About

Scanning The Market dives straight into the business behind Radiology innovation. Hosted by Jay Gurney, every episode delivers real talk with the founders, investors, and visionaries shaping the Medical Imaging and AI landscape. This is where ambition meets economics. It’s fast, opinionated, and built for people who want to understand where the money, talent, and opportunity are really moving. Forget the corporate filter. These are honest conversations about risk, growth, and the grind of building something in Radiology that actually succeeds.