What happens when your military discipline meets the "Wild West" of entrepreneurship? In this episode, I sat down with Victoria Cluney, a military veteran turned business coach and real estate investor, to discuss the raw, unglamorous truth of building an empire.From smuggling her toddler into military barracks to walking away from a massive partnership to protect her integrity, Victoria’s story is a masterclass in resilience. We dive deep into the $200,000 mistake that taught her about due diligence, how she how she evolved from feeling alone in her responsibilities to building a strong, supportive partnership with her husband, and why she believes radical transparency is the only way to build a personal brand that lasts. (00:00) – Intro & Welcome Victoria Clooney (01:01) – The "Most Important Role": Being a Mom (02:01) – Defining the BUILD Ecosystem and Life by Design (03:56) – From Military "Lone Wolf" to Entrepreneurial Impact (05:04) – Breaking into Male-Dominated Real Estate Spaces (07:38) – Reluctantly Stepping into Leadership in Ottawa (09:16) – Choosing Integrity Over Opportunity: The BUILD Origin (12:27) – Opening Doors: Why Mission Trumps Revenue (14:04) – Managing Business Growth with a Risk-Adverse Partner (18:57) – Knowing When to Let a Business Go (20:16) – The Reality Behind Being a "Power Couple" (22:52) – Growing Up in a Global Military Family (24:55) – Choosing the Infantry Over Law School (28:21) – Starting a Real Estate Portfolio at 20 (30:57) – Accidental Landlord: Managing Property from Overseas (35:07) – Playing Big: Why Big Success Requires Big Problems (38:24) – Navigating Career Pivots for Family Needs (41:32) – Normalizing Motherhood in Professional Spaces (45:33) – Learning to Ask for Help During Crisis (48:20) – Smuggling a Baby into Military Shacks (51:55) – Leading Teams with Empathy and Personal Support (54:01) – Scaling Your Most Valuable Asset: Personal Branding (56:56) – Overcoming the Fear of Judgment Online (1:00:12) – Why Credibility Trumps Information in 2026 (1:05:05) – Losing $200,000 and Learning Hard Business Lessons (1:11:08) – Mastering Due Diligence in Modern Partnerships (1:17:21) – Instilling Capability in the Next Generation Got questions for Victoria? 📥DM the word "Shitless" to @victoriacluney on InstagramMeet Victoria CluneyVictoria Cluney helps founders go from overlooked to in demand by showing up online with messaging that lands and the confidence to lead with it.She blends behaviour science and leadership with more than 20 years of real operator experience, building and scaling businesses across real estate, hospitality, franchising, and service-based ventures.Backed by 24 years of military leadership, a master’s degree in organizational psychology, and national media experience including CBC’s Dragons’ Den, she brings a high-stakes standard to how founders communicate and grow. Because when results stall, it is rarely a talent problem, it is usually a messaging problem, a positioning problem, and a strategy problem. Victoria helps entrepreneurs fix all three, while building the resilience to navigate growth without burning out or losing themselves in the process.She is the founder of BILD (Business, Impact and Life by Design), a high-support coaching community, and WE BILD, a monthly networking community with chapters in Toronto, Ottawa, and online. She also hosts the BILD What Matters Podcast, designed to showcase the real struggles and behind-the-scenes decisions founders face as they grow, and the shifts that help them rise.Connect with Victoria CluneyWebsite Instagram Tiktok - Facebook LinkedIn Alex Hormozi X Tony Robbins Interview
