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What drives our culture forward? Join Max & Ruby as they chat with cultural icons in music, food, fashion, sports, and more to explore how they shape the world around us. Discover the stories behind beloved brands, cultural figureheads and learn how to stand out in a fast-paced world. Tune in!

  1. 24. Food & travel filmmakers, TOPJAW, talk on staying socially relevant, how to do authentic brand partnerships, and the celebrities they've interviewed.

    03/18/2025

    24. Food & travel filmmakers, TOPJAW, talk on staying socially relevant, how to do authentic brand partnerships, and the celebrities they've interviewed.

    TOPJAW have over 10 years in the food & travel recommendation world. They've spoken to hundreds of chefs, industry professionals and celebrities across the world about the most unique, hidden and authentic restaurants and bars. Starting off as a simple way to eat great food, their empire has now grown to over 1.3 Million fans on social platforms! In this episode, we chat about how you stay relevant in the social media landscape, how TOPJAW have stayed true to self while doing brand collabs with Deliveroo, Amex and many other global brands. We also chat about what celebrities like Jamie Oliver and Louis Theroux are really like in person. We also flip the script on Will, and find out what his favourite restaurants are in London! (00:00:00)  Introduction (00:02:18) 10 Years of TOPJAW (00:02:59) The Origins of TOPJAW (00:05:18) Pivoting To Youtube (00:08:16) Why It Works (00:09:27) Why Food Recommendations (00:10:00) Favourite Celebrities (00:12:53) TOPJAW’s Growth (00:21:02) Making Money on Youtube  (00:23:30) Comedic Timing and Content Creation 00:30:00 Video Editing to Shortening Attention Spans (00:31:55) How TOPJAW find their guests (00:36:39) Their Dream Guest (00:37:55) What Have They Learnt About Vitality? (00:40:46) Chatting With Instagram (00:42:29) Do TOPJAW Gatekeep Restaurants? (00:43:35) Maintaining Trust Alongside Brand Partnerships (00:47:10) How Do Restaurants Stand The Test of Time? (00:50:33) Will’s Best Restaurant Recommendations

    59 min
  2. 20. Simon Beckerman, founder of Depop and DELLI, and Sam Wong discuss reshaping the food world with DELLI and building successful communities.

    05/28/2024

    20. Simon Beckerman, founder of Depop and DELLI, and Sam Wong discuss reshaping the food world with DELLI and building successful communities.

    After selling Depop to Etsy for $1.6 billion in 2021, Simon Beckerman took on a new challenge, to fix the food industry.  With his dedicated team, including Community and Partnerships Manager, Sam Wong, DELLI set out to champion small independent food & drink makers, providing them with a means to sell their products.  We spoke with Simon and Sam to uncover how DELLI is leading the charge in reshaping the broken food industry, why Simon believes DELLI will be more successful than his previous venture, Depop, and how they’re creating a community of foodies turned friends along the way. Timestamps (00:00:00 Intro (00:02:15) What is DELLI? (00:05:17) Sam’s Intro to DELLI (00:07:29) The Importance of Storytelling (00:12:09) Where Did The Idea of DELLI Come From? (00:15:23) Overcoming Problems In Business (00:21:15) Food is the New Fashion (00:22:38) The influence of Depop (00:24:09 Relatability with DELLI Makers (00:29:03) Discovering New Food on DELLI (00:31:16) What Will Supermarkets Look Like in 10 Years? (00:35:10) Moving Away From Alcohol  (00:40:02) Staying Authentic  (00:42:15) How to Build a Community (00:43:24) Creating a Healthy Work Environment (00:44:36) “We Don’t Follow, We Create” (00:46:27) Understanding What’s Happening In Culture (00:48:14) Importance of Content Creators (00:54:03) Brands Using Slogans (00:55:53) Going Viral  (01:00:18) DELLI’s Photography (01:02:04) Outro DELLI’s Website DELLI’s Instagram Truant's Website

    1h 3m

About

What drives our culture forward? Join Max & Ruby as they chat with cultural icons in music, food, fashion, sports, and more to explore how they shape the world around us. Discover the stories behind beloved brands, cultural figureheads and learn how to stand out in a fast-paced world. Tune in!