Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
Raising a Healthy, Happy Social Media Page
It feels as if social media can take on a “life of its own.” It’s somewhat like a child. When your child cries in the middle of the night, your first instinct is to run to see what’s happening. You get that feeling of impending doom if you can’t get...
Keeping It Positive: How you say it matters, especially in your website content.
Your school website content matters, especially how you say it. Get some tips for keeping it positive!
How to Minimize Stress (for your website readers)
Meditation, Yoga, exercise, blah, blah, blah. No. The answer is writing in the active instead of the passive voice. Using the active voice in website writing is much easier to read and comprehend, therefore making the reader’s experience more relaxing...
School Social Media Managers: A Calm Voice amidst the Storm
How to use your school social media posts to help your community cope when tragedy strikes!
School Public Relations is All About Influencing Perceptions
It might be time to take the temperature of your stakeholders' opinions about your school. Is it a bit cold out there among your constituents or cozy and warm? You can't change perceptions if you don't know what they are.
Practical Public Relations Advice for Reopening Your School Amid COVID-19
The last thing you need is more items on your to-do list, but parents need to know your school is invested in the care and safety of their child. The good news is that for every tip we list here, School Webmasters can help you.