[Trailer] Welcome to Scientist to CEO, the Business Growth Podcast for Companies Built By Scientists
Learn more about us at lifesciencegrowth.com or scientisttoceo.com Jennifer Andrews, M.Sc., MBA Follow & Connect With Jen on LinkedIn FreshLeaf Marketing Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business Erica Sosnowski, B.Sc., MBA Follow & Connect With Erica on LinkedIn Sosna + Co ------------ Full Transcript Below: Jennifer Andrews: Hi everyone and welcome to the very first episode of the Scientist to CEO podcast, co-hosted by me, Jennifer Andrews, and Erica Sosnowski. In this short trailer, we’ll share a quick intro on what you can expect from each episode, the topics we’ll cover and the kinds of things you’ll learn. We’ll also share some of our own journeys so you understand how we came to be doing the work we’re doing today. Erica Sosnowski: On this podcast, we’ll bring you interviews with life science leaders who have made the leap from science to business and are navigating all the challenges that come with growing their companies. Each guest’s appearance will take the format of a mini case study. It won’t be a science deep dive, but more so a conversation around the exact marketing and BD strategies they used to achieve a specific outcome. Sometimes this will be a win or achievement and how they did it (with tips you can use). Other times it will be a lesson learned or a story about something that didn’t go so well but taught some valuable lessons that we think you should know. Jennifer Andrews: We’ll also do the occasional solo episode, just Erica and I, where we share a hot topic and what leaders should know right now. For example, tips and tricks for getting the most out of LinkedIn, AI tools that will save you time and money, and our tactical tips for business growth that we’ve used to help our clients. No matter who the guest is or what the topic, we’re committed to giving you tactical advice you can actually implement – all with a focus on marketing and BD. These are two areas that scientific entrepreneurs tend to be under-educated in but which hold so much potential for growth. In fact, I wrote an entire book about marketing in the sciences, published in 2023. It’s called Scientist to CEO – yes, this podcast was named after the book and is sort of an extension of it – plus so much more. You can grab your copy on Amazon worldwide. That’s my shameless plug. Erica Sosnowski: Now for more context, we’ll share a bit about ourselves and how we got into the life sciences sector in the first place. Jen and I have parallel career journeys. We both have degrees in biology and MBAs and bring 30 years of combined industry experience. And for both of us, our interest in science goes all the way back to our childhoods. Jennifer Andrews: For as long as she could remember, Erica wanted to become a dentist. Having grown up around science her whole life, she knew she would be involved in health and helping people in some way. This path changed a bit when, while working at a restaurant during university, Erica was helping solve an issue for a customer, and the person said, “You really have a natural talent for being persuasive. That’s not easy to find.” Clearly she made an impact, because that customer went on to become Erica’s boss, overseeing her in a new management position which set the stage for a different career. Before long, Erica was traveling the globe working in business development for some of the biggest pharma and contract manufacturing companies in the world. Then, in 2018, Erica launched Sosna, a boutique life science business development organization which she has been running ever since. To date, Sosna has closed more than $250 million in deals and boasts a network of more than 80K connections that they leverage to help their clients achieve their growth goals. Erica Sosnowski: As for Jen, she grew up around nature and was fascinated by everything from insects to fungi. She lo
