SCORRCAST

SCORR Marketing
  • 5.0(9개의 평가)
  • 마케팅
  • 매주 업데이트

Inside Life Science MarketingSCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field.Learn More About SCORR: https://www.scorrmarketing.com/ Check Out Our Work: https://www.scorrmarketing.com/work/ Follow SCORR Marketing: https://www.linkedin.com/company/scorr-marketing/ Follow Our Host: https://www.linkedin.com/in/alec-mcchesney/ Subscribe to Our Newsletter: https://www.linkedin.com/newsletters/onpoint-7051307906901671936/

  1. Change | Why Great Marketing Endures Even as Technology Evolves

    2025. 08. 22.

    Change | Why Great Marketing Endures Even as Technology Evolves

    In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.

    42분
  2. Pipeline | Tactics to Build a Stronger Cell & Gene Sales Pipeline

    2025. 08. 14.

    Pipeline | Tactics to Build a Stronger Cell & Gene Sales Pipeline

    In this SCORRCAST episode, Alec McChesney talks with Heather Sugrue of Chrysalys Bio about strengthening the cell and gene therapy sales pipeline. From engaging the right CDMO partners to aligning commercial strategy, Heather shares practical tactics to drive growth and long-term success in life sciences.

    49분
  3. Creative Direction | A Behind-the-Scenes Look at Strategic Video Marketing Episode

    2025. 08. 07.

    Creative Direction | A Behind-the-Scenes Look at Strategic Video Marketing Episode

    In this SCORRCAST Director’s Cut, Alec McChesney and Braeden Tyma of SCORR Marketing take you behind the scenes of strategic video creation. From creative decisions to messaging alignment, this episode explores how thoughtful video production can elevate life sciences branding and engagement.

    29분
  4. Commercial Strategy | Connecting Science, Strategy, and Storytelling

    2025. 07. 31.

    Commercial Strategy | Connecting Science, Strategy, and Storytelling

    In this SCORRCAST episode, Derek Gooderham of Allumiqs shares how life sciences companies can bridge the gap between science and strategy. From data storytelling to navigating internal silos, Derek offers a perspective on aligning teams and driving clarity in a complex industry.

    52분
  5. Leadership | Building Culture, Clarity & Confidence in Life Sciences

    2025. 07. 24.

    Leadership | Building Culture, Clarity & Confidence in Life Sciences

    In this episode of the SCORRCAST, Jenna Rouse, Global Head of Clinical Operations at Simulations Plus, Inc., shares her leadership journey. From defining company culture to navigating global teams, Jenna offers insights on building trust, driving clarity, and leading with purpose in the life sciences space.

    45분
  6. Bold | Breaking the Static in Life Science Creativity

    2025. 07. 16.

    Bold | Breaking the Static in Life Science Creativity

    In this SCORRCAST episode, Elizabeth Chabe of High Touch Group shares how life science brands can break free from the creative 'safe zone.' Learn how constraint drives innovation, why bold design matters, and how to turn strategy into standout storytelling.

    51분
  7. Getting Unstuck Part V | How Gratitude and Joy can Transform YOU!

    2025. 07. 02.

    Getting Unstuck Part V | How Gratitude and Joy can Transform YOU!

    In Part V of the Getting Unstuck series with Brooke Page-Thompson, explore how gratitude and joy can be powerful tools for personal transformation. This SCORRCAST episode dives into simple practices that shift mindset, spark energy, and create meaningful change—both in life and work.

    47분
  8. Resilience | A Journey to Transform Mental Health Support

    2025. 06. 26.

    Resilience | A Journey to Transform Mental Health Support

    In this episode of the SCORRCAST, Esther Howard, founder of Bezyl, shares how her personal journey, including escaping a cult inspired her mission to transform mental health support. Bezyl offers a validated toolbox of customizable resources that fill the gap between therapy and unmet needs. We discuss the challenges of building scalable mental health solutions, including the lack of payer models and the need to reduce stigma through education. Esther’s story is a compelling look at the power of peer support and human connection.

    47분
모두 보기(64개)

예고편

평가 및 리뷰

5
최고 5점
9개의 평가

소개

Inside Life Science MarketingSCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field.Learn More About SCORR: https://www.scorrmarketing.com/ Check Out Our Work: https://www.scorrmarketing.com/work/ Follow SCORR Marketing: https://www.linkedin.com/company/scorr-marketing/ Follow Our Host: https://www.linkedin.com/in/alec-mcchesney/ Subscribe to Our Newsletter: https://www.linkedin.com/newsletters/onpoint-7051307906901671936/

정보

  • 제작진
    SCORR Marketing
  • 방송 연도
    2024년 - 2025년
  • 에피소드
    64
  • 등급
    무삭제판
  • 저작권
    © 2025 SCORRCAST
  • 웹사이트 보기
    SCORRCAST