31 episodes

Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!

Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Screen Wars Thought Leader Interviews by Cross Screen Media crossscreenmedia

    • Business
    • 5.0 • 1 Rating

Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!

Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    30. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement

    30. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement

    Mallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges and opportunities in cross screen measurement.

     

    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 29 min
    29. Rich Greenfield on Streaming’s Road Ahead

    29. Rich Greenfield on Streaming’s Road Ahead

    Rich Greenfield, Partner and Media and Technology Analyst at LightShed Partners, joins Cross Screen Media CEO Michael Beach to share the bull/bear case for companies like Netflix, Roku, Disney, and Comcast, the future of news, and the challenges of launching an ad-supported streaming offering from scratch.

     

    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 37 min
    28. Ashwini Karandikar on Data-Driven Decision Making

    28. Ashwini Karandikar on Data-Driven Decision Making

    Ashwini Karandikar, EVP Media, Tech & Data at The 4A’s, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven decision-making for marketers and agencies.

     

    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 45 min
    27. Mark Zgutowicz on Success Drivers in the Video Ad Market

    27. Mark Zgutowicz on Success Drivers in the Video Ad Market

    Mark Zgutovic, a Senior Research Analyst at The Benchmark Company, joins Cross Screen Media CEO Michael Beach to discuss how short-form content videos are pulling ad dollars from mainstream players and the future of ID and privacy in the Connected TV space.

     

    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 25 min
    26. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth

    26. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth

    Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape.

     

    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 21 min
    25. Gordon Borrell on the New ‘Prime Time’

    25. Gordon Borrell on the New ‘Prime Time’

    Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptors, planning with granularity, challenges facing local marketers today, and the new prime time.

     

    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 34 min

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