51 episodes

Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!

Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Screen Wars Thought Leader Interviews by Cross Screen Media crossscreenmedia

    • Business
    • 5.0 • 4 Ratings

Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!

Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

    51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

    Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. 
    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup 

    • 22 min
    50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

    50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

    Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.
    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup 

    • 19 min
    49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

    49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

    Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.
    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 35 min
    48. Dallas Lawrence on The Future of Free Ad-Supported TV

    48. Dallas Lawrence on The Future of Free Ad-Supported TV

    Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.
    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 22 min
    47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

    47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

    In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward. 
    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 40 min
    46. CIMM’s Jon Watts on The Measurement Dilemma

    46. CIMM’s Jon Watts on The Measurement Dilemma

    Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.
     
    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 37 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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