Screen Wars

Michael Beach
  • 5.0 (4)
  • Marketing

Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://stateofthescreens.com

  1. 08/30/2023

    51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

    Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest in...

    51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

  2. 08/23/2023

    50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

    Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners. Want the latest insights from around the...

    50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

  3. 08/09/2023

    49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

    Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs. Want the latest in...

    49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

  4. 08/02/2023

    48. Dallas Lawrence on The Future of Free Ad-Supported TV

    Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers. Want the ...

    48. Dallas Lawrence on The Future of Free Ad-Supported TV

  5. 07/20/2023

    47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

    In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look li...

    47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

  6. 06/28/2023

    46. CIMM’s Jon Watts on The Measurement Dilemma

    Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies. Want the latest insights from around the video ...

    46. CIMM’s Jon Watts on The Measurement Dilemma

  7. 06/07/2023

    45. Frost Prioleau on Empowering Local Businesses with CTV

    Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement. Want the latest insights fro...

    45. Frost Prioleau on Empowering Local Businesses with CTV

  8. 05/17/2023

    44. Chris Wilson on Decoding Cross-Platform Video Measurement

    Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragme...

    44. Chris Wilson on Decoding Cross-Platform Video Measurement
See All (51)

Ratings & Reviews

5
out of 5
4 Ratings

About

Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://stateofthescreens.com

Information

  • Creator
    Michael Beach
  • Years Active
    2021 - 2023
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © 2026 Screen Wars
  • Show Website
    Screen Wars