15 episodes

Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!

Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

ScreenBytes Executive Interviews by Cross Screen Media crossscreenmedia

    • Business
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Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!

Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    15. Observer's Senior Entertainment Reporter Brandon Katz on Streaming Strategy and the Future of Movies

    15. Observer's Senior Entertainment Reporter Brandon Katz on Streaming Strategy and the Future of Movies

    Brandon Katz, Senior Entertainment Reporter at Observer, joins Cross Screen Media CEO Michael Beach to share his insights on the strategies that are determining streaming success, where new entrants like Paramount+ have room to grow, and what the future of movie consumption looks like when theaters reopen in our latest ScreenBytes Executive Interview. 


     


    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 21 min
    14. Publicis Groupe's Senior Advisor Rishad Tobaccowala Shares Thoughts on "The Great Re-Invention"

    14. Publicis Groupe's Senior Advisor Rishad Tobaccowala Shares Thoughts on "The Great Re-Invention"

    Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to shares his thoughts on "The Great Re-Invention" and how organizations can thrive in the digital age in our latest ScreenBytes Executive Interview.


     


    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 49 min
    13. PARQOR’s Founder Andrew Rosen On Streaming, Genre Wars, and “Coopetition”

    13. PARQOR’s Founder Andrew Rosen On Streaming, Genre Wars, and “Coopetition”

    Andrew Rosen, PARQOR’s Founder, joins Cross Screen Media CEO Michael Beach to shares his insights on how the genre wars and “coopetition” are affecting advertising and streaming today in our latest ScreenBytes Executive Interview.


     


    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 1 hr 4 min
    12. CIMM's CEO Jane Clarke on the Building Blocks of Cross-Media Measurement

    12. CIMM's CEO Jane Clarke on the Building Blocks of Cross-Media Measurement

    Jane Clarke, CIMM's (Coalition for Innovative Media Measurement) CEO and Managing Director, joins Cross Screen Media CEO Michael Beach to shares her thoughts on the building blocks of cross-media measurement and how the emergence of first-party data is affecting media measurement in our latest ScreenBytes Executive Interview.


     


    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 30 min
    11. Snap's Head of US Enterprise Sales Luke Kallis Discusses Innovation Across AR And Targeted Advertising

    11. Snap's Head of US Enterprise Sales Luke Kallis Discusses Innovation Across AR And Targeted Advertising

    Luke Kallis, Snap Inc. VP, Head of Enterprise US Sales, joins Cross Screen Media CEO Michael Beach to shares how Snap is innovating across augmented reality, online video, and targeted advertising in our latest ScreenBytes Executive Interview


     


    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 23 min
    10. Amplified Intelligence's CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement

    10. Amplified Intelligence's CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement

    Professor Karen Nelson-Field, Amplified Intelligence's Founder and CEO, joins Cross Screen Media CEO Michael Beach to shares her expertise on the "Attention Economy" and its effects on measuring media today in our latest ScreenBytes Executive Interview.


     


    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

    • 31 min

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