51 episodes
Screen Wars Thought Leader Interviews by Cross Screen Media crossscreenmedia
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- Business
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5.0 • 4 Ratings
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Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!
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51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market
Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming.
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50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere
Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.
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49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting
Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.
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48. Dallas Lawrence on The Future of Free Ad-Supported TV
Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.
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47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy
In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward.
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46. CIMM’s Jon Watts on The Measurement Dilemma
Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.
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